HATCH Is Coming to Target & We’re So In Love

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So, maybe you can’t dress like Meghan Markle or Jessica Alba all the time, but lucky for mamas-to-be, Target just announced a collaboration with celeb-loved maternity line HATCH. The newly launched “The Nines by Hatch” line features affordable, comfy clothing that expecting moms can use up until the ninth month and beyond. We got a sneak peek at the collection (available Feb. 9th), and we’re so in love. Keep reading to find out more.

This Target collab is HATCH’s first diffusion line and features clothing like maxi dresses and overalls. “Since launching HATCH in 2011, it has been our mission to bring chic, solution-driven maternity essentials for women at all stages of motherhood,” Founder and CEO Ariane Goldman said. “Offering a Target-exclusive collection is a dream come true and allows us to reach and support even more mamas-to-be across the country in their quest to feel stylish, confident and comfortable through all nine months of pregnancy and beyond.” 


The collection will be available starting Feb. 9th on target.com and 155 stores across the U.S. and will have 24 pieces available in sizes ranging from XS - XXL. Everything is priced from $26-$40. Even better, starting April 2021, “The Nines by Hatch” will release additional styles and items. 


—Gabby Cullen

All images courtesy of retailer. 


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