The going rate for the Tooth Fairy might surprise you
How much should a kid get when they lose a tooth? If you’re unsure what the going rate is for the tooth fairy, Delta Dental Plans Association’s Original Tooth Fairy Poll has an answer. According to the 2023 Original Tooth Fairy Poll®, the average value of a single lost tooth during the past year increased by 16% from $5.36 to $6.23, a record high in the 25-year history of the poll.
Even though the average under-the-pillow cash gift was over $6, the magic number did vary depending on the geographic area. This year, kids living in the South saw the highest returns, with an average of $6.59 per tooth, an increase of 14% from last year’s findings. Kids in the West saw a huge increase (53%!) with the per-tooth average coming in at $6.25. In the Northeast, the average dropped to $6.14, down from $7.36 in 2022. The Midwest is still trailing the national average at $5.36, but there was still a 32% increase over last year’s rates.
Related: Our Exclusive Interview with the Tooth Fairy
Of the poll, Gabriella Ferroni, Senior Director, Strategic Communications, says, “Delta Dental has been analyzing the Tooth Fairy’s U.S. annual giving trends for a quarter century, highlighting the role of good oral health care habits for children “We know this time-honored tradition will continue to bring great joy to homes across the country, and we look forward to seeing how the Tooth Fairy’s giving changes over the next 25 years. Given the projection, it would be in the Tooth Fairy’s best interest to invest in a larger purse.”
Historically, the Original Tooth Fairy Poll® mirrors the U.S. economy, tracking with the trends Standard & Poor’s 500 Index (S&P 500), but this year, the average price for a tooth increased 16% while the S&P 500 experienced an 11% decline.
—with additional reporting by Erica Loop
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