Under Armour’s New Girls’ Basketball Circuit Is Inspired By Steph Curry

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Under Armour has announced the formation of the new Under Armour Association (UAA) Girls’ basketball circuit that is inspired by Stephen Curry’s efforts to create an equal playing field for women of all ages. The new platform aims to make the basketball court a level playing field for both boys and girls.

Beginning in April 2019, UAA-G will provide elite girls travel teams with the same league-style circuit as the boys UAA teams, at the 17U and 16U level. The teams will take part in 10 regular season games, five finals and three total league sessions with the UAA-G Finals set to take place in Atlanta.

photo: KeithJJ via Pixabay

High school and middle school girls will also be provided with equal opportunities through UA Rise and UA Future Leagues. UA Rise, which will include 48 travel teams from all over the country at the 17U, 16U and 15U age groups, will play twelve games during the regular season, with the top sixteen qualifiers in each age group battling for the UA Rise Championship in Atlanta, while UA Future will offer a regional league format for teams in the 14U-10U age groups.


“It is as important a time as ever to expand the game of basketball and increase the opportunities for girls across the country to pursue their dreams,” said Stephen Curry in a statement.  “I’ve taken steps to use my own platform to drive awareness and level the playing field for girls and women. I’m proud that Under Armour continues to also take the initiative, with programs like UAA-G, to create opportunities for girls to ‘Ruin the Game’ in their own way.”

—Shahrzad Warkentin



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