Movie theaters across the country have closed in response to coronavirus concerns. Universal Pictures announced that they would release their upcoming animated film Trolls World Tour on-demand the same day it is released in theaters. Now you can enjoy Trolls World Tour on it’s planned release day, Apr. 10, from the comfort of your own living room.
NBCUniversal said that due to the current circumstances that are not allowing viewers to get to the theater, Universal Pictures will make its movies available in the home on the same day as their global theatrical releases. Beginning with DreamWorks Animation’s Trolls World Tour, which opens on Apr. 10, the company will also make movies that are currently in theatrical release available on-demand starting as early as Mar. 20. Titles including The Hunt, The Invisible Man and will be available on many of the popular on-demand services for a 48 hour rental period for a suggested retail price of $19.99 in the US and the price equivalent internationally.
“Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” said Jeff Shell, CEO, NBCUniversal. “We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.”
—Jennifer Swartvagher
Featured photo: DreamWorks Animation
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