Vera Bradley Launches New Magical Harry Potter Collection

Whether you are studying potions and spells in the classroom or over Zoom come fall, this captivating new collection will have you outfitted for a trip to Hogwarts. Vera Bradley’s new line is simply enchanting. This Harry Potter-inspired capsule includes backpacks, handbags, travel duffels, accessories, cozy favorites and more. 

Featuring an exclusive Home to Hogwarts pattern with nods to iconic symbols from the Harry Potter film series, this new collection brings together magic and Vera Bradley’s signature bright and colorful touch. 

Select pieces are available in patterns named and styled after each Hogwarts house. No matter where the Sorting Hat places you there is a bag for everyone. 

“So many of our fans grew up with Harry Potter the same way they grew up with Vera Bradley. In fact, this was one of the most highly requested collaborations from our customers and associates,” said Rob Wallstrom, Chief Executive Officer of Vera Bradley. “The Harry Potter + Vera Bradley collection embodies the imagination, courage, and spirit of adventure that the Harry Potter movies are known for, and we couldn’t be more excited to finally bring this collaboration to life.”

The Harry Potter + Vera Bradley collection is now available in Vera Bradley Full Line stores, participating Vera Bradley retailers, and on www.verabradley.com. 

—Jennifer Swartvagher

All photos courtesy of Vera Bradley

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