When New Jersey mom Sarah had her second baby, she knew she had to tell the world in style. The mom of two, who already announced her pregnancy with a homemade video, sent out a Target-themed birth announcement and don’t be surprised if this becomes a trend!

The adorable snapshot was sent out in December as a holiday card and birth announcement combo, and we love everything about it. From the perfectly coordinated onesie to the iconic red shopping basket, the simple card makes us swoon and crave a Target run at the same time!

Sarah’s love of Target also inspired her pregnancy announcement video (which was filmed at the bullseye retailer), so it was more than fitting that the new mom of two combine her love with the festive and fun birth announcement. You can follow Sarah on her own Instagram account, Diapers and Donuts, where you’ll find more photos of this fun photo shoot.

––Karly Wood

Feature photo: Target via Instagram



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