Did you save beloved toys from your past to share with your little ones? Mattel announced the grand opening of the Fisher-Price Toy Museum, a virtual museum designed to celebrate the brand’s 90-year legacy. This first-of-its-kind virtual experience, which will be hosted on Instagram, enables visitors to relive their favorite toys through a curated exhibition.
The museum also includes a digital gift shop that offers an assortment of apparel, accessories, housewares and more, featuring vintage imagery from Fisher-Price classic toys.
“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel. “The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.”
Accompanying the museum is a gift shop offering 16 products that celebrate the brand’s timeless toys. Gift shop items, which will be available in limited quantities, include a Doctor Doodle T-shirt, Space Blazer socks, shoelaces featuring the brand’s classic roller skates and a lunchbox with imagery of vintage Little People figures.
Consumers can experience the Fisher-Price Toy Museum by following @fisherprice.toymuseum on Instagram.
—Jennifer Swartvagher
All photos courtesy of Mattel
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