Barbie Takes on the Music Industry with New Doll

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Barbie has always been a gal who takes on challenges and doesn’t shy away from trying new jobs. Now, she’s digging into an underrepresented career where women make up less than 3%: music producers.

Barbie Music Producer ($15) is the newest a doll in a long line of over 200 careers and she’s packing a punch. Dressed in jeans, graphic tee, platforms, crop jacket, and colorful hair, Barbie comes with headphones, computer and sound mixing board.

In addition to the inspiring new doll, Barbie is coming together with Grammy-Award nominated music producer, songwriter, singer and actress Ester Dean and Girls Make Beats to fund Girls Make Beats scholarships so young girls can reach their dreams in music. Girls Makes Beat is an organization whose mission is to give females a larger presence in the industry as audio engineers, DJ’s and music producers.

Young musicians ages 5-17 can tune in live when Barbie, Girls Make Beats and Ester Dean host a live webinar on Sept. 22 at 4 p.m. PST, open to girls ages 5-17 to get more inspiration. Additionally, Barbie and MTV will host a takeover over Saturday Music Video Block on Sept. 18 at 8 a.m. EST with exclusive women-produced music hits. Want even more inspo?

Catch Ester Dean on Barbie’s newest blog, “I Interview Ester Dean, Song Machine” on Fri., Sept. 24th on the Barbie YouTube channel.

––Karly Wood

All photos: Courtesy of Mattel



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