This Instant Classic Celebrates the Bond Between Kids & Their Stuffed Animals


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If you have a kid, you probably have a zooful of stuffed animals living with you. These “stuffies” are more than just cute clutter—they actually serve a fundamental purpose in a child’s life. Their favorite teddy or doll is their first friend and allows them to explore their emotional life without judgment, helping navigate all the ups and downs of early childhood. Their stuffed friend’s unconditional love and acceptance teach a valuable lesson about what it means to be a caring human. That’s why a new book that celebrates this particular (and essential) bond, Bear Is a Bear, caught our attention.

Bear Is a Bear is written by popular children’s author Jonathan Stutzman and illustrated by Dan Santat, a Caldecott Medal-winning and #1 New York Times bestselling author/illustrator. This moving story with a heartwarming reveal is akin to books like The Velveteen Rabbit and CorduroyBear Is a Bear reads like that classic you cracked opened over and over again as a child, but with a modern twist.

Add Bear Is a Bear to your shelf today!

The Story

Bear is…a new friend, a fellow mischief-maker, a protector and a dreamer. Through all the many ups and downs of a little girl’s childhood, Bear is there to provide love and support. Until it is time to say goodbye…and hello again.

Bear is a Bear is a deeply touching story of an ever-evolving friendship. Have the tissues nearby—it’s the final reveal that will bring tears to your eyes and make this book an instant classic in your household. 

A baby shower gift that will have everyone “Ooh!” and “Ahh!” ing—Buy Bear Is a Bear today!

Share the Love 

Bear Is a Bear is a moving tribute to the beloved companions of our childhoods—our “stuffies.” (We bet you can remember the name of your favorite as a child right now.) The oversized picture book is also gorgeous, making it the perfect baby shower or birthday gift. Grab your copy, a favorite stuffed friend and snuggle up for storytime with Bear Is a Bear today, and enjoy for years to come!

An instant classic to share with generations to come, add Bear Is a Bear to their collection today!



—Jamie Aderski

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