Get to Know Four Star Family Cyclery

This local mom-owned business, launched by Elsbeth Cool, rolled into Logan Square with a mission of providing innovative and functional urban transportation for families. Four Star Cyclery knows those first rides for city parents can be a bit unnerving. As a result, they want to help parents imagine and experience what life with a family bicycle can be by offering flexible rentals of the best cycling products on the market. For those who are already comfortable with the idea, or renters who fall in love, you also have the option to purchase.

Four Star operates on a concierge service model. This means they offer consultations to assist parents in selecting which bike setup and accompanying accessories best meet their unique needs and budget. Also included is one-on-one coaching sessions to acclimate riders to large cargo bikes and navigating urban streets with young riders. Since they know this is a financial commitment, they allow a test ride before investing. They also have a team of trained mechanics who can make house calls for basic service needs . . . selling point numero uno for anyone who's had to stuff a large bike in the back of an SUV for service.

Cargo bikes are no small change, so you're encouraged to give them a go before dropping the dough. Check out their website to scope out the rental options. All bikes come equipped with locks, lights and there are helmets available for the whole family.

Elsbeth also co-founded a very active grassroots community group called Chicago Family Biking, which organizes family-focused events, like Kidical Mass rides, advocates for safer streets and offers educational resources for families interested in biking. The Educational section of their website includes information on choosing a bike helmet, Chicago bike maps, riding with children and more. To get involved now, follow their Facebook page to stay on top of scheduled events.