IKEA Recreates Living Rooms of “The Simpsons,” “Friends” & “Stranger Things”


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Your fave furniture retailer, IKEA recently brought some of the most-loved TV sets to real life and you have to see it to believe it. The IRL recreations feature the famed sets of Friends and Stranger Things, along with the animated awesomeness of The Simpsons!

The eye-catching ad campaign is part of the IKEA Real Life Series, but before you start searching through the million-page catalog that shows up in your mailbox every so often, you need to know you won’t find these sweet set scenes in the United States. The ads are currently limited to the United Arab Emirates!

So do the rooms look true to real life? Or rather, true to TV life? You can see for yourself on the retailer’s website––IKEA’s United Arab Emirates website, that is. Along with each of the rooms, UAE customers can also click and purchase the pieces from each design.

Vinod Jayan, IKEA’s managing director in the UAE, Qatar, Egypt and Oman, told Ad Week, “The IKEA team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms.” And IKEA’s hard work certainly paid off. While the recreations aren’t exact replicas, they’re close enough to wow the TV-watching customer!

—Erica Loop

All image courtesy of IKEA


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