Shopping for baby gear can be stressful, confusing and expensive. A new baby and toddler brand wants to streamline the experience and offer luxury items at much lower cost.

Launching today, Lalo has partnered with designers in New York and Scandinavia to create a collection of high-end baby products that grow with your family. The shopping experience on Lalo’s site promises to be streamlined and easy to use. All you have to do is enter your baby’s due date and they’ll have the item delivered to you before your little one arrives. All of their items are also covered by their Family Warranty. It guarantees that you are free to return items up to 100 days after purchase for any reason.

The first product available is The Daily, a sleek, simple stroller that comes with a bassinet, two machine-washable seat liners, a reversible reclining seat, adjustable height and expandable storage. The site also features a visual instruction manual on assembling the stroller, as well as text and video support.

The Daily sells for $715, which is a great price compared to other premium strollers that often require the same accessories to be purchased separately.

The Daily is currently available in three colors, with additional colors and seasonal exclusives releasing in the future. You can order via the Lalo website here.

—Shahrzad Warkentin

All photos: Courtesy of Lalo



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