Here’s How Mattel Plans to Get 10 Million Kids Coding by 2020

It’s a lofty goal, but Mattel’s “10 million kids coding” partnership with Tynker shows both company’s commitment to helping our kiddo’s get the STEM skills they’ll need to succeed. So how are Mattel and Tynker planning on helping millions of children learn how to code? We’ve got the scoop on this technology collab!

This isn’t the first time the two companies have partnered in an effort to help children learn about coding. In 2015 they developed Hot Wheels and Monster High programming experiences for children. Through both programs, Mattel and Tynker helped nearly 4 million children build tech skills and discover the wide world of coding.

In 2018 the collaboration will bring kiddos seven Barbie coding lessons, with the aim of teaching girls about computer science. These experiences will also help children to learn about careers such as Astronaut, Robotics Engineer and Pet Vet.

CTO of Mattel, Sven Gerjets, said (in a press release about the partnership), “Through this collaboration, we continue our commitment to providing meaningful play experiences that are fun while helping kids with STEM learning, an important 21st-century learning skill.” Gerjets went on to add, “By exposing kids to STEM experiences on Tynker through Mattel characters they know and love, they may develop a passion for science and computing that could lead to a career in a STEM-related field.”

Along with the Barbie-themed experiences, this collaboration will also include a Mattel Code-A-Thon with teacher outreach as well as promoting the 2018 Computer Science Education Week Hour of Code through their Barbie, Hot Wheels and Monster High content.

Are you helping your child to learn how to code? Share your thoughts in the comments below.

—Erica Loop



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