Forget about those picture-perfect glamazons that grace the covers of magazines (or at least, all over IG). “Beauty in Real Life” is the name of the new unaltered beauty photo campaign from CVS, and it’s changing the standard—in a major way. If you’re not all-in for the Photoshopped version of models, check out what CVS is doing!

Back in January, the retailer announced its plans to create a more realistic picture of what beauty is. In doing this, CVS said it was committed to transparency in revealing whether the final images that the customer sees are, or are not, digitally altered. Photos that feature the “CVS Beauty Mark” watermark highlight images that are unaltered.

The campaign which will be featured in CVS’s digital, print and television advertising, as well as on their social media channels, will run from April through June. With photography by Mei Tao and direction by Kat Keene, the “Beauty in Real Life” campaign is created for and by women IRL. Look for photos of women getting real while riding the bus to work, getting ready for the day with their kiddos or prepping for a girls’ night out.

Senior Vice President and Chief Marketing Officer, CVS Health, Norman de Greve said (in a press release), “There’s been a shift in what consumers want to see when it comes to beauty. They are asking for more transparency and authenticity, and that’s what Beauty in Real Life is all about.” And we say a resounding, “YES!” to that.

What do you think about this new beauty campaign? Share your thoughts with us in the comments below.

—Erica Loop

Featured Photo: Kaboompics via Pexels

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Helicopter parenting: That’s something other people do, right? No one wakes up in the morning and says, “Today, I’m going to be a parenting stereotype!” Quite the opposite: parents open their too-often under-rested eyes in the morning and jump right into the role of ultimate caretaker—super man or super woman, ready to save their child’s day and make the world a safer place for her or him to live, play and learn.

This “helicopter parent” catch phrase comes from the idea of an ever-watchful parent who is there at every turn trying to protect and guide their child. That sounds pretty good, doesn’t it? It sounds like someone who is dedicated and loving and supportive to the infinite power! Take a moment to acknowledge all that is wonderful about that effort and intention and see if that feels like you. Now, imagine a way forward that brings your parenting into balance, helps you feel more at peace and helps your child grow and thrive more than ever before. Here’s how it works…

Letting Go of Fear

In looking more deeply at so-called helicopter parenting—beyond the doubtless truth that it’s about loving, guiding and protecting kids—there is an element of fear present that is the driving force behind this above and beyond “super” parenting st‌yle. In other words, in loving, guiding and protecting, there is an emphasis on the protecting.

The latest research shows that overprotecting children can actually lead them to become adults who are unsure of themselves and feel unprepared to be in the world. So, what is the proper balance between infinite love and just enough guidance and protection? And how can parents find that place for themselves when battling feelings of fear about how safe the world is and wanting to protect children from harm?

Each parent has to find the balance point that works for them and their family, and that includes consciously stepping back to allow kids to make their own mistakes and face their own consequences. To make space for this without drowning in fear and anxiety, though, parents can give themselves the gift of mindfulness.

A Mindful Place to Land

Mindfulness in its most simple definition is a map for understanding the human experience. The core practice is resting in presence, allowing yourself to simply know and observe what is. It is a compassionate and non-judgmental awareness of your inner and outer moment-to-moment experience.

Being mindful doesn’t mean you are calm all the time. You can just as easily be aware of your anxiety, anger or fear as you can be all Zen and relaxed. It’s great when it accomplishes the latter, but it’s also okay when mindfulness simply provides a step back from the intensity of otherwise unpleasant emotional states.

When it comes to mindfulness and parenting, regular practice can help give you just enough of a pause from your normal reaction that you are able to choose your response instead. For example, it’s always a good idea to stop your son or daughter from running into the road when a car is coming, but it might be worth thinking twice before stopping them from making other non-life-threatening decisions that could result in a meaningful learning experience. Here are a few mindfulness practices to try while you work to find your own parenting balance.

  1. Start with Your Breath: Whenever you feel fear or anxiety, pause for a few moments and focus on your breath. Feel your breath coming in through your nose and going out through your mouth. To be able to access the breath as a tool during these moments more easily, it’s important to practice intentional breathing in non-stressful moments, too. Leave yourself a sticky note somewhere that you’ll see it every day and pause to breathe. Or you could set a timer on your phone to prompt you a couple times each day to just breathe and focus on your breath. It doesn’t have to be long, but practice and repetition go a long way. The more you practice, the easier it will be to take an intentional breath or three when you need it most during anxious or upset moments.
  2. Know What Sets You Off: What are your biggest triggers? Maybe it’s watching the news or listening to a certain friend or family member rant about the state of the world. It could be traffic or toys on the floor. Everyone has things that press their buttons. Identify what ticks you off the most and write these things down in a journal or notebook. As you do this, it becomes a mindfulness practice when you do so without judging yourself for whatever—or whomever—has you feeling most upset. You are simply observing what upsets you without either justifying it or allowing yourself to feel guilty for it. It simply is what it is and you are acknowledging each thing with mindfulness.
  3. Relearning to Listen: Our brains are fine-tuned machines operating in a world that often demands multitasking, so it’s no wonder that we are usually planning what to say next while people are speaking. As you work to establish a new balance in your parenting, experiment with listening mindfully to your children. Notice if you start thinking of how to respond while they are talking, then let that go and refocus on listening. What more can you discover about your child when you focus on really hearing what he or she is saying?

Parenting is a journey in which parents and kids grow and learn together. It is the parents’ role to set limits and hold kids to appropriate expectations, to be sure. However, this can only be done with authenticity if parents are also focusing on their own growth. Mindfulness opens a door to finding that elusive sense of balance and peace all people crave, and it gives parents a place to land. Through mindfulness, you can move away from fear and toward empowering your children to come up with their own answers and gain the skills to find solutions in their own lives.

Featured Photo Courtesy: klimkin/Pixabay

Mindful Parenting Educator Michelle Gale, MA, is a former head of learning and leadership development for Twitter who teaches parents to better connect with their kids by first connecting with themselves. She is the author of the new book “Mindful Parenting in a Messy World.” 

We made our list and checked it twice. Read on for our list of Santas for hire in the Atlanta area sure to add some merriment to your holiday event. Book ole’ St. Nick now and even invite Mrs. Claus and some of his elves to join in on the fun.

Atlanta Santas
Atlanta has its very own Santa with Atlanta Santas, and he checks in year round to see if little ones have been naughty or nice.  These jolly Santas feature real beards, know a bit of sign language, and some speak Spanish.  There are a lot of great options with this group, which include options to also hire elves, Mrs. Claus, and professional photographers.  Santa can even bring along personalized letters for your little one, as well as deliver gifts.  Pets, not just limited to reindeer, are also welcome to sit on Santa’s lap.

Phone: 404-825-4028
Online:  www.atlantassanta.com

Georgia Santas
Georgia Santas has been on the holiday scene since 1999.  You can browse through their roster of Santas with real beards and pick out the one that is perfect for your North Pole party.  Check out their discount page with special coupons for early bookings, hiring a Santa for a weekday, military discounts, children’s hospital visits and more.

Phone: 770-225-0012
Online: www.georgiasantas.com

Santa Claus Entertainment
Santa Claus Entertainment features real bearded Santas, who promise a magical holiday visit.  St. Nick can also bring along Mrs. Claus and a band of merry elves, with a list to see who has been naughty and who has been nice.  A picture database is available to request the perfect Santa for your holiday party.  You can book online and get a quick reply from one of Santa’s helpers.

Phone: 1-844-888-9627
Online: santaatlanta.com

Santa Hohoho
David Doerrier of Santa Hohoho has been perfecting his Santa act for 19 years now in the Atlanta area, after graduating from the North Pole University.  He’s available for any type of holiday event, and offers special discounts for charity events.  For a little bit of fun, you can also follow this particular Santa on Twitter for fun holiday tweets.

Online: www.santahohoho.net

St Nick Express
At St. Nick Express, portraying Santa is a family tradition.  This particular St. Nick learned the traditions of feeding reindeer, making toys and wrapping presents from his dad and uncle, who both also portrayed Santa.  For families looking for authenticity, this Santa is also a member of the Order of Real Bearded Santas.

Phone: 706-499-6363
Online: www.stnickexpress.com

Looking for more ideas for holiday entertainment? Click here for even more merry characters to add some joy to your holiday party.

Allyson Chapman

Photos courtesy of Atlanta Santas, St. Nick Express and Santa Claus Atlanta via Facebook