ML Interest Tag: self-sufficient

Join Red Tricycle as Our New Digital Content Writer

by Sara Olsher

Digital Content Writer

Red Tricycle is looking for a talented writer to join our team and contribute timely, fresh, and fun stories for our online communities. Our audience wants to laugh, be engaged, and stay informed about everything trending in the parenting universe.

You’ll be responsible for finding topics based on what’s trending or clickable on Facebook and creating 25 (per week) timely, short-form articles for use primarily on Facebook. We are not looking for first person content. Witty, highly relatable humor is a must. Here are a few examples of what we’re looking for:

  • Interesting parenting-related studies (“New Study Shows Moms Need a Full Year for Recovery After Giving Birth”)
  • Click-worthy trending articles (product recalls, celeb parenting/baby news)
  • Funny posts (“14 products from the 90s we secretly wish were still around” or compilations of hilarious parenting tweets/memes centered around common themes)
  • User Generated Content (you tell us what to ask our audience, you create posts based off their answers)

The ideal candidate will have excellent communication skills (both written and verbal), be highly organized, self-motivated, totally in-tune with the digital media parenting space (what’s new, what’s cool, what’s so last year) and possess a keen desire to excel. This position reports directly to Red Tricycle’s Marketing Director.

The ideal candidate must:

  • Possess an excellent gut instinct about what makes parents click and engage, especially on Facebook
  • Have a keen understanding of the parenting universe, including what parents will think is hilarious and what’ll have them at each other’s throats
  • Know how to write super-clickable headlines
  • Have the ability to provide 20-30 headline/content suggestions per week
  • Know where to find what’s trending and about to trend on social media, beyond their own Facebook account. Must be familiar with Facebook, Twitter, Pinterest, Instagram, Reddit, and Tumblr
  • Be able to use WordPress like a black-belt ninja
  • Have a firm grasp of the English language, excellent grammar and punctuation skills…and, have the ability to adapt their writing style to the Red Tricycle editorial brand.
  • Be active in the writing and blogging community with published work (either print or online) – being able to take pictures is a big plus!

You must also have the following attributes:

  • A self starter, able to work on your own with a given set of instructions
  • Have the ability to be flexible, creative, self-sufficient and a team player
  • You must be a master of finding random information on the internet
  • You may not be a mindreader, but you can certainly figure stuff out on your own
  • Outstanding attention to details
  • Strong organizational and time-management skills and ability to meet deadlines
  • Outgoing, positive attitude, highly self-motivated, self-sufficient, and confident

About Red Tricycle:

Red Tricycle fuels the parenting universe with daily inspiration for family fun. We believe the best memories are created when families do fun things together and we believe every day is an opportunity to create new stories. Our mission is to help every parent feel like a rock star by inspiring them to do fun things with their kids. Each month Red Tricycle reaches twelve million parents with ideas that are aspirational and actionable that you can do at home, in your city or wherever your adventures take you.

To apply, please email our Marketing Director at sara@tinybeans.go-vip.net. In addition to a resume and cover letter, please include 5 headlines of articles you’d propose to write. To get a feel for our audience, check out our Facebook page.

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What Rob Lowe Can Teach Your Kids About Wildlife Conservation

by Kelly Aiglon

On NBC’s “Parks and Recreation” he’s a buttoned-up health nut who works for city government. In real life, he’s a laidback dad who loves surfing and the outdoors. No matter how you know Rob Lowe, it’s easy to admire him. We recently hopped on the phone with the Golden Globe-nominated actor and found out he’s about to get a whole new fan base: kids.

It’s all because of his latest project voicing a new online documentary series about animal preservation. The series, found at www.dawnsaveswildlife.com, is called “The Big Picture” and offers an inside look into how rescuers and volunteers help animals and wildlife. Over seven webisodes — all produced by Dawn Saves Wildlife, the conservation arm of the Dawn soap brand — Rob narrates the difficult journey of nature’s creatures and sheds light on the efforts of Dawn’s preservation partners, Sausalito’s Marine Mammal Center and International Bird Rescue.

Rob is filled with enthusiasm for the series and the message it sends to kids. “I love that it spotlights volunteers. Each episode is more compelling than the next and makes you feel good,” he says.

The series kicks off with footage of ducks dirtied with boating oil. You’re swept into their plight as you learn of the volunteers from International Bird Rescue who get to work cleaning the birds. And they do it in the most simple of ways: with more than 50,000 bottles of Dawn dishwashing liquid donated by the brand.

“You would think it would be some big government compound that cleans these birds, but it made me smile to realize it was just dishwashing liquid,” says Rob.

The series continues with more difficult yet ultimately uplifting stories. In Episode 2, harbor seal pups abandoned by their families get taken in to the Marine Mammal Center and are fed “fish milkshakes” by caring volunteers, and released back into the wild once they are self sufficient. And in Episode 4, pelicans that have soared into dumpsters for food, contaminating their feathers, are taken in by International Bird Rescue and washed back to health. Through it all you get a keen view to the front lines, where volunteers give their heartfelt stories and tips on spurring change in your own community.

New webisodes are being rolled out through September. After watching the footage, kids have the opportunity to be part of the bigger picture by sending thank-you notes to the rescue volunteers.

Rob, for his part, continues to help animals in his own way. “My wife and two sons are involved in dog rescue,” he says. “About once every year-and-a-half or two years we rescue up to 30 dogs at a time. It’s a big part of my family life. Some we place in homes. Others we foster. In fact, just three weeks ago, we took in a dog that’s part Italian greyhound and part chihuahua.”

Rob explains that his kids — one a senior in high school and the other a freshman in college — were raised around animals and have grown up to be passionate outdoorsmen. “They are water men … scuba divers, surfers, fisherman. The ocean is a big deal to us,” he enthuses.

And what to do boys think of Dad’s project with Dawn Saves Wildlife? “They love it,” says Rob. “It’s always a tremendous victory to have teenage sons take interest in anything Dad is doing.”

Watch “The Big Picture” documentary series online at www.dawnsaveswildlife.com.

What does your family do to protect wildlife? Let us know in the Comments section below.

—  Kelly Aiglon
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Photos: Dawn Saves Wildlife

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Join Our Team: We’re Hiring a Marketing Assistant

by Jacqui Boland

Hi. Are you looking for a really fun job? One that will change the world, make you feel good about what you’re contributing to the community, a gig that you can’t stop talking about among your friends and family (to the point that it’s secretly starting to annoy them? Shhh! You didn’t hear it from us).

Are you the type of person who still likes to go down the slide at the playground? Do you find yourself watching Phineas & Ferb alone after the kids go to bed (or maybe you don’t even have kids yet)?  Do you like to dress up for any occasion, not just Halloween?

Then you’ve come to the right place. We’re looking for a few bright, creative, and totally awesome people to add to our dynamic growing team and help deliver on our mission to help parents have more fun with their kids.

Our offices are based in Sausalito, Ca (a mecca of fun, including the Bay Area Discovery Museum, SeaTrek, the Marine Mammal Center and this really awesome toy store).

We are looking for a highly motivated Marketing Assistant with strong organizational and problem solving skills to join the expanding Marketing team. Reporting to the Marketing Manager the Marketing Assistant will assist with new market launches, market research, outreach, local partnerships, SEO and Social Media.

Essential Duties & Responsibilities

 

  • Assist Marketing team with the new market launches and market research
  • Manage local partnerships and in market media sponsorships
  • Assist with the creation and implementation of social media campaigns across all Social Media channels (Facebook, Twitter, Pinterest, StumbleUpon, Reddit, Google+)
  • Assist with SEO keyword optimization and link building strategies
  • Prepare and send press releases and build a media list for Red Tricycle
  • Minimum 1-2 years previous Marketing/PR experience
  • B.A. in Marketing, Business or related field essential
  • Proficient in MS Office applications; specifically MS Excel
  • Strong project management skills and attention to detail
  • Excellent verbal and written communication skills required
  • A self starter with the ability to solve problems independently and to work on your own with a given set of instructions
  • A multi-tasking person with an exceptional follow-up skills
  • Desire to work hard in a fast-paced, dynamic start-up environment.
  • Have the ability to be flexible, self-sufficient and a team player
  • Ability to operate under solid pressure and meet tight deadlines

Desired Skills & Experience

  • Minimum 1-2 years previous Marketing/PR experience
  • B.A. in Marketing, Business or related field essential
  • Proficient in MS Office applications; specifically MS Excel
  • Strong project management skills and attention to detail
  • Excellent verbal and written communication skills required
  • A self starter with the ability to solve problems independently and able to work on your own with a given set of instructions
  • A multi-tasking person with an exceptional follow-up skills
  • Desire to work hard in a fast-paced, dynamic start-up environment.
  • Have the ability to be flexible, self-sufficient and a team player
  • Ability to operate under solid pressure and meet tight deadlines

Sounds like a good fit? Apply today by sending your resume and cover letter to jobs@tinybeans.go-vip.net.

Ride on!

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Interviewing For SEO & Marketing Work-Experience Program

by Drea Lester

Red Tricycle is currently interviewing for our next Online Marketing  Superstars! Our program will have you in the start-up trenches covering and learning all aspects of web media marketing. You will leave with the kind of experience that not only builds resumes, but actually lands you a job!

POSITION DESCRIPTION:
You will be responsible for working with our marketing director and social media coordinator focusing on all aspects of online marketing and growth. Hands on learning opportunities in a fast paced start up environment will cover the tasks of research, outreach, product roll-outs, promotions, and marketing plans.

IDEAL CANDIDATE:
The ideal candidate is a confident go-getter with some experience and/or very good knowledge of marketing and business practices. Marketing, business, journalism, or communications major would be ideal but we encourage all others apply.

You must have the following attributes:
• A self starter, able to work on your own with a given set of instructions
• Have the ability to be flexible, self-sufficient and a team player
• Must have exceptional traditional writing and grammatical skills and a flair for using “social networking speak” and online jargon
• Technically savvy with social media site functionality
• Strong verbal communication skills
• Outstanding attention to details
• Strong organizational and time-management skills and able to meet deadlines
• Positive attitude, highly self-motivated, self-sufficient, and confident
• Excellent computer skills: Can be mac or pc but you must be proficient with all Microsoft applications, including Outlook, Word, Excel, PowerPoint

WHAT YOU WILL LEARN:
• Online marketing techniques and practices
• Offline marketing including PR , strategic partnerships, , and offline/online promotions
• Guerrilla marketing
• Project management and project coordination

Telecommuting is NOT available, you must be available to come into our Sausalito office 3 days a week from 11am to 4pm.

This position is unpaid but our program will gain you valuable experience that will help land a paying job. Send resume and a short paragraph on why you are interested in this post.

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