Survey Says: Mother’s Day Is More Important Than Ever Before

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We all know that last year was especially tough on parents—and there’s plenty of hard data to back that up. With Mother’s Day quickly approaching, a new survey found that in light of those challenges, this year’s holiday might be more important than ever.

The research surveyed 2,000 people and found that 65 percent say they view mom as a superhero. The same data showed that on average, individuals missed out on 28 days of in-person time with their moms over the past year due to the pandemic.


That’s why the majority will go to great lengths to make the upcoming holiday extra special for mom. Seventy-six percent of respondents said they want their mother to “have the best day ever” after 2020 wreaked havoc on typical plans, 84 percent are more eager to visit their mom on Mother’s Day than ever before and 60 percent cited in-person time with family as the driving force to get vaccinated.

Quality time is the top activity listed for Mother’s Day plans, followed by buying mom flowers, taking her to a nice restaurant, or cooking a meal for her. Other popular gifts include a massage, shopping trip or spa day. All presents will be carefully considered: seven in 10 of those celebrating the holiday emphasized that they need mom to like her gift this year.

The survey was commissioned by Groupon and conducted by OnePoll. Moms will surely love any gesture of appreciation after 60 percent said that 2020 was their most stressful year as a parent! Fortunately, 64 percent of survey respondents said the past year has made them even more appreciative of their own mothers.

––Sarah Shebek

Video courtesy of Groupon and SWNS/Feature photo: arto_cannon/iStock



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