Moms are teachers, healers, chefs, doctors, sleep-consultants, chief story officers, entertainment executives, and food sources, and that’s usually just before noon. And above all else, moms are inventive. Like the moms in this story who are all are ground-breakers in the field of wellness. From chemical-free products to Black maternal health care to kids’ mental health, these amazing mompreneurs are here to heal the world, one kid, and one mama, at a time. Scroll on to see what they’ve invented.

Addressing the Disparity in Black Maternal Health: MaeHealth

Maya Hardigan of MaeHealth

Moved by the current racial and social climate and struck by the experiences of loved ones—primarily women of color—who have felt inadequately supported through their pregnancy experiences, Maya Hardigan, a Brooklyn-based mom of three, was moved to use her nearly two decades of experience in healthcare to found MaeHealth. With the goal of expanding access to pregnancy and postpartum resources for Black women who experience deep disparities in maternal health outcomes, she created this online destination to support pregnancy and postpartum health, providing symptom tracking and curated, culturally specific education and lifestyle resources for Mae mamas. A key goal of Mae's is to provide Black women access to local maternal health experts like doulas, who are known to improve pregnancy satisfaction and outcomes.



Supporting Kids Mental Health: Mighty and Bright

Sara Olsher/Mighty Bright

We already love mom-founded Mighty + Bright for their books and calendars that help support kids and families through tough times including divorce, cancer, and major change. During the pandemic, Mighty + Bright founder Sara Olsher was distressed by the lack of mental health resources for kids, especially amid a flurry of warnings from pediatric mental health organizations about a "national state of emergency for kids mental health." Olsher partnered with parenting educator Danielle Bettmann, and together they designed a 12-month "Kids Mental Health Skills at Home" program. Based on scientific research and backed by an impressive advisory board, the program is designed to create a positive foundation for kids' mental health. With a combination of a physical product delivered to your home every month and easy-to-follow parent support, Mighty + Bright has once again made it easy for families to build the necessary skills for handling life's toughest stuff.

Online: mightyandbright


Postpartum Wellness: The Flourish Fund

Sarah Zollo

It didn’t sit right with her when Melissa Bowley’s doctor told her that her postpartum bladder leakage just “came with the territory” of being a mom of two. Her doctor did not offer her wellness services or introduce her to pelvic floor therapy. And so, the Flourish Fund was born, the first-ever experiential baby registry where parents can register for support services and wellness items, from pregnancy to parenthood. New and expecting parents can register for services through a vetted network that includes lactation consultants, sleep consultants, pelvic floor therapy, and prenatal and postpartum yoga. There are also products that support wellness for baby and mama, including sleep machines, developmental toys, and more.


Helping Children with Grief: Guardian Lane

Guardian Lane

Guardian Lane sources counselors and therapists from around the world who take in-person therapeutic activities and turn them into self-guided videos so for families, children, and even school counselors, have access to coping mechanisms designed with children in mind. After leaving her first tech startup which she and her husband built, Guardian Lane founder Kristina Jones found herself reflecting on her childhood grief: Kristina was just seven years old when her father died, and she never received professional help to help her process this trauma. Kristina wrote a book, My Forever Guardian, about a group of young friends who help one another after the death of a loved one or a pet. While researching the book, she discovered that the kind of mental health services available for grieving families still involved in-person visits. She created Guardian Lane as a way to bring grief counseling and help directly into a child’s home. Guardian Lane started with grief counseling from the death of a loved one, but the platform will soon help children through other life experiences such as divorce, bullying, and the mental-health effects and stress of COVID in our children’s lives.


Keeping Germs at Bay: TAG


Developed by two moms, Stacey Graham and Brandi Vanderbeek, and their natural-born awareness of the germs and bacteria brought into the home, TAG (Together Against Germs™) is a biodegradable, disposable, and waterproof protective cover for the bottom of any bag. Designed to keep dirt and germs from the ground and surfaces, from public transportation to airports to restrooms, and even muddy fields, TAG is more relevant now in the time of COVID than ever. As Graham and Vanderbeek put it, “TAG is the accessory you never knew you needed for the problem you didn't know you had. Spread joy, not germs!”  Sold in boxes of 10, the individually wrapped bags fit easily into a purse or pocket so you have it on the ready.


Holistic Postpartum Care: Anya


This mama-owned and operated new postpartum recovery subscription includes doctor-reviewed products and content designed to meet a women’s needs throughout the postpartum period, from birth recovery to hair loss. Think vitamins, recovery and energy tonics, scalp serum, body butter, nipple balm, and organic teas. Anya was founded by Jane Baecher, a mom of two who lived a rollercoaster postpartum journey while working at Rent the Runway, along with Ariana Saunders, a former senior leader of data and analytics for goop, One Kings Lane, and J. Crew. Their Chief Impact Officer is an Indian actress and new mom Freida Pinto, who leads social impact and advocacy for women’s postpartum health.


Femi Secrets

Femi Secrets

Founded by mom and inventor Davielle Jackson, Femi Secrets has become the most trusted, healthy, sustainable, and innovative source for feminine care. Davielle, the mother of a beautiful little girl, is on a mission to normalize period discussion and empower women to have real talk about their cycles and the products they use so they can make healthier, more informed decisions. Femi Secrets products include the Pretty Panty (a panty with a built-in linter), pads, liners, wipes, bath bombs, fibroid tea, and more. Davielle is a powerhouse unto herself, making entrepreneurial history by entering into Wal-Mart in a record period of six months. She is an award-winning entrepreneur, a two-time 43 North Startup Competition winner, author of Ready, Set, Go! and founder of “I am #1”, a not-for-profit dedicated to the success of young women. 


Cultivating Wellness: Arber


Founded by mom Vanessa Dawson, Arber is the first-of-its-kind organic, non-toxic plant wellness company. Like so many of us, Dawson turned to gardening to cope with all of the stress of parenting in a pandemic. She was surprised at just how hard it was to find non-toxic, safe, organic products that she could use to ward off diseases and pests on her plants both indoors and out. She founded Arber to meet that need. Arber provides people-, pet-, and planet-safe products in concentrate form delivered right to you. Choose from products like fungicides, insecticides, and plant food, all designed to keep your plants, and you, healthy and happy. 


Teas for Transformation: Magic Hour

Magic Hour

Founded and owned by businesswoman, entrepreneur, and mom Zhena Muzyka, Magic Hour is a luxury tea brand that creates handmade, home-blended teas chosen to connect you to the world through tea ceremony. Muzyka, a former TV and radio host, is an intuitive herbalist, certified aromatherapist, a Level 3 Reiki Master, and the author of Life by the Cup: Inspiration for a Purpose-Filled Life. Drawing on her deep knowledge of herbal medicine and tea blending, each magical tea blend is curated to support mental and physical wellness, along with awareness and connection.


The Art of Self Care: SPARITUAL


“I believe self-care is an art form like painting, poetry and dance,” says founder of SPARITUAL and mother of two, Shel Pink. SPARITUAL, a pioneering, sustainable, vegan beauty brand is based in the rituals of self-care, something we all know moms need more of. Pink is also the author of Slow Beauty and is an expert in finding those moments in which we can practice little self-care and wellness rituals. And, as Pink puts it, “When practiced over time, these small rituals add up to manifest results—not only feeling healthier and more joyful but in realizing true beauty and timeless aging.” The brand itself is committed to creating clean, non-toxic products for both individuals and spa professionals, and SPARITUAL’s is rooted in both the ancient and present healing traditions of the spa as self-care. Sign us up! 



Walk-In Wellness: FACE FOUNDRIÉ


After having her third child, Michele Henry searched for skincare treatments that could support her changing skin, the shift in hormones, age, pregnancies, and life. And as much as she wanted to, as a busy mom, she couldn’t exactly fit multiple spa visits a week. It seemed no matter how much time, and money, she spent, nothing seemed to work. This is why she created FACE FOUNDRIÉ a walk-in spa and skincare service, which offers mini-facials, facial waxing, lash extensions, and an array of curated, custom skincare products. There are now locations throughout the country, and you can shop the products online. 




Slightly Greener Method

Slightly Greener

As a childhood leukemia survivor and mother of three (including one with multiple learning disabilities), Tonya Harris has dedicated her life to helping parents learn how toxins in the home can affect their family’s health. In addition to Board certification and a Master's degree in holistic nutrition, she holds multiple certificates in the environmental health field. She created the Slightly Greener Method™ as a way of offering busy moms simple solutions to reduce toxins without turning their lifestyle upside-down. She is also the author of The Slightly Greener Method: Detoxifying Your Home Is Easier, Faster, and Less Expensive Than You Think.




Detoxifying the Beauty Industry: ella+mila

Founder and mother, Narineh Bedrossian, created the ella+mila brand in 2014 out of necessity — she wasn't finding nail-care products that her daughters could safely use; everything was made with unpronounceable and harmful chemicals. Not only do they make nail care products, but they also now make makeup and body care products all made without parabens, phthalates, lanolin, formaldehyde, Xylene, Triphenyl Phosphate, and other toxic additives There’s more than 22o nail shades, and we’re betting you’ve seen them at Target, Ulta, Rite-Aid, CVS, Walgreens or on Amazon. Now you’ll know that ella+mia is mom-founded and has your family’s well-being at heart. 


Keeping Kids Hydrated: Water Your Body, Water Your World

Amber Tamar Harris

As a parent of a two-year-old baby girl mom, Amber Tamar Harris found getting her to drink enough water a daily struggle. So she decided to write a book, Water Your Body, Water Your World, to help her own daughter, and other kids, understand the importance of water and why it is so beneficial. From taking a bath and brushing our teeth to sustaining life on the planet, when we celebrate water it puts kids in the mindfulness mindset from an early age: one sip at a time!

Get your copy here, $13.60

Safe Pest Protection: Wondercide


When Stephanie Boone's beloved dog, Luna, began suffering from devastating side-effects caused by pesticide poisoning caused by commonly prescribed monthly flea-and-tick medication and quarterly pest control services, Luna's vet recommended putting her down. In Stephanie's own words, "That was just not an option." Her research led her to the shocking discovering that Luna's story was not unique and that there were many common household and pet pesticides that were toxic. So, she founded Wondercide, making safe and effective pest protection for pets, humans, and homes. Six years later, on the day Luna passed away, Stephanie was invited to be on Shark Tank. Wondercide is now the leader in non-toxic pest protection, making products that are naturally derived, DEET-free, have no harsh chemicals, and are safe and effective. In addition, Wondercide is a Green America, gold-certified business for high standards in social and environmental impacts and all their products are made with biodegradable and recyclable packaging. Once pet-parent, now busy mom, Stephanie's story will inspire us all! 


Ultimate Gut Health: Jetson


When it came time for Kiley Taslitz Anderson to transition her first son from breastmilk to formula, her pediatrician recommended "any" probiotic. But what was the best one? It turns out, there really wasn't one: so she decided to help invent one herself. Jetson's probiotic for kids, Jettie offers clinically proven probiotic strains for kids and babies, in an easy-to-take, flavorless powder that can be mixed in with any food or drink. In addition, Jetson is now offering a new Gut Recovery for Kids which helps combat side-effects from antibiotics, including replenishing the good bacteria. replenish the good bacteria and combats uncomfortable side effects like nausea and diarrhea as a result of antibiotics.


Eczema Fighting Skincare: Keller Works

Keller Works

When Krystn Keller discovered her son Elliot was born with severe eczema and over 50 allergies, she knew it would take special care to combat outbreaks. After all the recommended soaps failed to help, she decided to try making a gentler soap herself. Keller had no prior experience making soap, so she spent hours watching tutorials and experimenting in her own kitchen. After three months, she made the perfect batch. Soon after, Keller and her husband started Keller Works to help the scores of other people looking for hypoallergenic soap. Now, her Mobile, Alabama-based business serves people all over the country, employs local residents, and sells raw and refined products that include soaps, body butters, salves and essential oils.


Portable Handwashing: Suds2Go


When Arizona mom Cindy Trevizo took her kids to a restroom in a public park and found an empty soap dispenser, she’d had it. Tired of a lack of ways to keep kiddos hands clean, Cindy, a former elementary school teacher, and her husband, Gabe, set out to solve the problem. So, they invented Suds2Go, the first dual-purpose water bottle that allows you to both hydrate and wash your hands. The patented design includes a refillable container, a pump, and separate valves for drinking and rinsing to avoid contamination. Now you can have clean hands, wherever you are!


True Beauty: MIG Living

MIG Living

Jaime Cross worked in corporate banking for years but left to be home with her newborn son. Two years later, she couldn't staunch the desire to build an empire that had a worldwide impact and was powered by purpose. In response, she founded and launched MIG Living, a True Beauty movement focused on restorative products, health and wellness. In addition to her best-selling ritual cleansing bars, MIG Living sells oils, lotions bars, balms and even men's products.


Natural Health Promoting Products: Maty's


Carolyn Harrington was thrilled to welcome her first baby girl into the family after having two boys. But when they discovered Maty was born with major heart defects and Harrington was diagnosed with rheumatoid arthritis, she knew there had to be better options than modern medicine. So, she began researching natural ways of healing and found a new passion. She created Maty’s natural and organic whole food health alternatives in her own kitchen after researching natural and alternative health. She relied on old-time remedies and used ingredients from her own kitchen, turning them into health promoting agents. Now she sells complete lines of products for babies, kids and adults everywhere!


The Safest Oral Care Products: RiseWell


Kori Estrada was on a mission to eliminate scary chemicals found in everyday products like toothpaste from her home. When she had a hard time finding a natural replacement for her oral care products that she actually enjoyed and that worked, she and her husband, John Estrada, along with her brother, Dr. Derek Gatta DMD MS FACP started formulating oral care products backed by science and that were safe enough to eat. With main ingredient, hydroxyapatite, a natural mineral that makes up 90% of tooth enamel, RiseWell was on its way. Launched in May 2019, the company is now bringing to market "the safest and most effective oral care products." 


Sweet Dreams: Sleepenvie


Joy Elena's family has been in the mattress business for over 50 years. Taking her knowledge in the mattress industry, IT, marketing and PR she took a leap and created her own bed in a box brand, after giving up a prior venture doing the same thing back in 2003. The mom of two now runs Sleepenvie, a company that offers high-density foam mattresses with optimal structural support, which means mattress reliability and longevity. The end result is an amazing and comfortable mattress that lasts.


Keep the Bugs Away: Proven Insect Repellent

Proven Repellent

After having her first child, Carolyn Ellspermann became very conscious of the products and ingredients she used on her family. She shifted to using more organic, natural and clean products, but ended up avoiding bug spray all together because of the harsh aerosol chemicals. Natural products didn't bring the confidence that they were actually providing enough protection, especially when it came to Zika, West Nile and Lyme disease. In 2016, Ellspermann started to work on a new kind of insect repellent that was both safe and extremely effective at repelling disease-carrying insects, and Proven Insect Repellent was born. The safe products use Picardin as long-lasting and non-hazardous bug repellent that gives parents peace of mind and pesky bugs away from kids.


Online Destination For All Things Postpartum: Bodily


After having her first child, Tovah Haim was startled to find the lack of information, poor products and the "taboo" nature surrounding birth and recovery. In response, she launched Bodily, a modern approach that supports women, partners and anyone else with resources, products and research to navigate the postpartum period. Currently, Bodily's shop carries Birth Boxes, breastfeeding supplies, belly support and mesh undies.


Kid-Friendly Beauty Products: Girlpalooza


Becky and six-year-old daughter Lola Vandenbroek founded Girlpalooza as a safe way to play "dress up" with bath and beauty products. The two set out to create products free from harmful ingredients like parabens, mineral oils and talc. In addition, Girlpalooza products are vegan, come with empowering scents and messaging and a portion of each sale go towards charities that support young girls.


Worry-Free Throat-Soothing Pops: Lolleez

Momeez Choice

Two years ago, when mom of four and health coach Melissa Evans’ daughter came down with a sore throat, Melissa wished there was something she could provide to soothe her kiddo. That’s when she noticed there were no options that she felt comfortable with. Cough drops and lozenges posed a risk for choking and, for the most part, contained chemicals like artificial colors, flavors and ingredients. She then came up with the idea for a worry-free, healthier, effective and fun alternative for kids. Lolleez are available at Target, CVS, Stop & Shop, Kroger and on Amazon! Lolleez come in packs of 15 pops: Watermelon, Strawberry, Orange Mango and a Variety Pack for a suggested retail price of $6.99. 


The Aha Moment: Throat Scope

Jennifer Holland

Jennifer Holland had her “aha!” moment at the doctor’s office with her young son. It led her to create Throat Scope—the world's first illuminated tongue depressor that lights up the entire throat and mouth. Her invention is not only popular, in 2017 it won silver at the Edison Awards in New York for her innovation. This mama always dreamed of inventing something that would make the world a better place and she’s achieved that goal: she’s on a mission to educate families on how to recognize the signs of oral cancer or detect a sore throat, strep throat, thrush, inflamed gums and tooth pain. The stay-at-home mom’s innovative product is now available in 140 countries.


In Health We Trust: Ritual Supplements


Kat Schneider wanted to do the right thing for her health and her baby, so when she found out she was pregnant she started taking prenatal vitamins. That’s when she noticed that many supplements had questionable ingredients, and worse, the ones she was taking didn’t even list the ingredients. So she decided to found Ritual: subscription-based supplements delivered directly to your door, each month. They are all non-GMO, vegan, gluten and soy-free and all are designed exclusively for women, with clear ingredients lists so you always know what you are putting in your body.


Featured photo: Sarah Zollo for Flourish Fund

—Amber Guetebier with Kate Loweth, Erin Lem and Karly Wood

All photos provided by companies unless otherwise noted. 



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