Nerds Gummy Clusters Bring Together Crunchy & Gummy

Nerds Gummy Clusters
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You won’t have to choose between gummy or crunchy when picking out candy for your next movie night. Nerds Gummy Clusters feature mini Rainbow Nerds surrounding a fruity gummy center. Enjoy the best of both worlds when you enjoy multiple textures and flavors with this fun poppable treat. 

Nerds Gummy Clusters

“Nerds has driven significant growth in the past year, and with research showing that consumers are seeking fun and multi-textured candy, our team came together to deliver the fun of our Nerds Candy in an innovative and poppable way,” said Katie Duffy, Vice President of Marketing at Ferrara Candy Company. “Our team of ‘nerdy’ developers, engineers, researchers and marketers set out to create these bite-sized bundles that combine a fruity gummy with a punch of crunch for a delightful combination in every Nerds Gummy Clusters bite.”

Available in the Nerds Rainbow flavor, Nerds Gummy Clusters will start hitting shelves in August and will be widely available in five sizes in Oct ranging in price from $0.99 to $3.99.

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—Jennifer Swartvagher

Featured photo: Ferrara


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