Here’s Why Ocean Spray Cranberry Sauce Is Labeled Upside Down

Have you noticed?

By Sarah Shebek November 24, 2021

Ever noticed that the labels on cranberry sauce are actually upside down? It’s intentional but we never knew why—until today! AdWeek got the scoop from Ocean Spray, the super popular brand of canned cranberries.

Turns out, it’s to make your serving experience easy. Ocean Spray started this process in the early 2000s and put the rounded edge on top, rather than the bottom. That keeps the jelly whole by providing an air bubble on the rounded side. When you open the can, you break the vacuum and the log of delicious sauce slides right out, according to a spokesperson.

And if you only eat cranberry sauce on this week, you might be surprised that American consume 400 million pounds of cranberries each year, with 80% of that coming on weeks other than Thanksgiving. Ocean Spray also notes that 5,062,500 gallons of jellied sauce are consumed every holiday season. That’s a lot of cranberries!

— Sarah Shebek

Featured image courtesy of Ocean Spray

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