Ever noticed that the labels on cranberry sauce are actually upside down? It’s intentional but we never knew why—until today! AdWeek got the scoop from Ocean Spray, the super popular brand of canned cranberries.
Turns out, it’s to make your serving experience easy. Ocean Spray started this process in the early 2000s and put the rounded edge on top, rather than the bottom. That keeps the jelly whole by providing an air bubble on the rounded side. When you open the can, you break the vacuum and the log of delicious sauce slides right out, according to a spokesperson.
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— Sarah Shebek
Featured image courtesy of Ocean Spray
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