Prego Expands Sauce Brand to Give Families a Plant-Based Boost

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Are you trying to sneak more veggies into your little one’s diet? Campbell Soup Company just introduced Prego+, a new plant-based pasta sauce. The new platform includes a line of Prego+ Plant Protein and a line of Prego+ Hidden Super Veggies. Both offer the same great taste and texture families know and love from Prego, now with added goodness.

The team was inspired by ongoing consumer demand for more protein and the persistent challenge of getting picky eaters to eat more vegetables. Prego+ Plant Protein offers 4 grams of protein from peas; its Meatless Meat variety includes soy crumbles and is the first vegan meat sauce from the Prego brand. Prego+ Hidden Super Veggies offers a smooth blend of six super veggies, including: sweet potato, carrot, cauliflower, butternut squash, spinach and roasted red pepper. All varieties are designed to look and taste like the Prego families love.

“With the surge in popularity of plant-based diets, we were inspired to create Prego+ to offer more options,” said Diane George, Senior Marketing Manager, Prego, “Now more than ever parents are looking for quick and simple ways to get more nourishment into their families’ diets. Prego+ offers a new way to do that, making life a little easier for families amidst a new normal.”

The new varieties include:

Prego+ Plant Protein Italian Tomato Sauce

– Traditional

– Meatless Meat

– Roasted Garlic & Herb


Prego+ Hidden Super Veggies Italian Tomato Sauce

– Traditional

– Flavored with Meat

– Roasted Garlic and Herb

Prego+ has a suggested retail price of $2.99 per 24-ounce jar and is currently rolling out to retailers nationwide. Both new sauce lines provide a good source of fiber, are low in fat and saturated fat and free of artificial colors and MSG. For more information on Prego®and Prego+, please visit

—Jennifer Swartvagher

All photos courtesy