For the second year in a row, Skittles is giving up its rainbow for Pride Month! By removing the rainbow from their packaging to celebrate the LGBTQ+ community they are highlighting that during Pride only one rainbow matters.
Skittles Pride Packs will come with all gray packaging and colorless candies inside. The brand is partnering with GLAAD and will donate $1 per pack purchased during the month of June to the organization (up to $100k).
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photo: Mars, Inc.
Even though the candies will be all gray, they’ll still pack plenty of flavor! Each one will have the OG flavors of strawberry, orange, grape, green apple and lemon.
The limited-edition packs will come in four ounce Share Size Packs and 15.6oz resealable Sharing Size Stand Up Pouches, and will be available for purchase starting mid-May on Walmart.com, Target.com & in Target stores. You can also find them at select Walmart, Kroger, Albertson’s and other select retail locations nationwide.
For more information about SKITTLES Pride Packs and what Skittles is doing to celebrate Pride in June, follow on Facebook, Twitter and Instagram.
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