We all said goodbye to beloved toy retailer Toys “R” Us and Geoffrey the Giraffe back in 2018, but the brand is ready for a comeback. This holiday season, you can once again shop all things toys at Macy’s!

Over the next few months (from late July through Oct. 15) Toys “R” Us will be rolling out in every U.S. Macy’s store. Ranging in size, the “store within a store” setup will span from 1,000 sq. feet to 10,000 sq. feet, with an additional 500 to 3,000 sq. feet during the holiday season. That’s a lot of room for toys!

“Macy’s cannot wait to bring the Toys“R”Us experience to life in our stores,” said Nata Dvir, Macy’s chief merchandising officer. “We hope Toys”R”Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys“R”Us has been incredible and our toy business has seen tremendous growth.”

So what will the new Toys “R” Us look like? Get ready for lots of hands-on demonstration tables, a life-size “Geoffrey on a Bench” photo opportunity and tons of colorful fixtures boasting the best toys around.


To kick off the holiday shopping season, all Macy’s stores will host nine day worth of in-store events! From Oct. 15 through Oct. 23, families can participate in daily giveaways from big brands like LEGO and Barbie, plus take have fun with lots of family-friendly activities.

The new in-store Toys “R” Us will be a welcome addition for parents who enjoy shopping in person. Since August 2021, a huge assortment of toys have been available at macys.com/toysrus and ToysRUs.com, but there’s just nothing like perusing the aisles alongside Geoffrey the Giraffe.

Is anyone else suddenly craving some holiday shopping?


Toys”R”Us Is Coming Back, But Not Where You’d Expect
Toys “R” Us Is Officially Back with a Whole New Look & a New Name, Too
In Memoriam 2018: Remembering Toys”R”Us

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