Now that the weather’s warmer, it’s that time of year for skinned knees, scrapes, bumps and bruises—but they’re all about to get easier to handle. Target recently announced the introduction of its exclusive brand Welly—a first aid solution that’s far from the traditional take on boo-boo fixes.

This eco-friendly, and completely cute, first aid brand comes to you from the creators of Method household cleaning products and Olly vitamins and supplements. With bold designs, premium materials and recyclable packaging, Welly might just transform the way you treat your kiddo’s cuts and scrapes.

Christina Hennington, Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines and services, said, “We have a history of bringing innovative products to market with the team behind Welly—first with Method in 2002, and later with Olly in 2016.”

Hennington also added, “The introduction of Welly into our assortment is another example of how we’re continuing to differentiate our Essentials business with products we know our guests will love.”

Welly’s new line includes everything from bandages and single-use antibiotic ointment to preassembled first aid kits. And don’t expect just your typical bandages, gauze and tape kits. This brand has options that include the Quick Fix Kit, Human Repair Kit, Oops Equipment Tool Kit and Superhero Supplies Assorted Ointment Kit for your kid’s many exciting adventures.

You can find Welly in Target stores and at, starting at $4.99.

—Erica Loop

Photos: Courtesy of Target



Target’s New Product Line Is One Smart Way to Save Big on Everyday Needs

Target Wants to Make Buying Bras Easier with 3 New Size-Inclusive Lines

Target’s New Wine Collection Is Under $10 & We’ll Toast to That


Your daily dose of joy and connection
Get the Tinybeans app