Where to Get Valentine’s Day Candy Conversation Hearts Since NECCO Is No More

candy hearts
Read next


Blink and you missed it last summer when NECCO abruptly closed its candy factory in July 2018, after more than 150 years. The Revere, Massachusetts plant produced NECCO Wafers, Clark Bars, Mighty Malts and of course, those iconic NECCO Sweethearts. But it’s not all doom and gloom for the candy conversation hearts of our childhoods.

Spangler Candy Company, makers of Dum Dums lollipops, acquired both the Sweethearts and NECCO Wafers products following the closure of NECCO last year. The company plans to relaunch Sweethearts in time for Valentine’s Day 2020. Until then, and with Valentine’s Day just around the corner, we’ve come up with a few places to still get those candy conversation hearts we all know and love.


Brach's Valentine's Day Tiny Conversation Hearts

This is the closest you'll get to classic NECCO Sweethearts we all grew up with.

Flavors: Classic flavor mix of Apple, Banana, Cherry, Grape, Sweet Mint and Orange, as well as Very Berry and Tropical Fruit flavor mixes, too.

Where to Buy: Amazon, Target and Walmart 


SweeTARTS Valentine's Day Hearts

These are definitely your next-best bet after Brach's—but with an extra sweet and sour kick.

Flavors: Tangy, fruity that will definitely make you pucker up!

Where to Buy: Amazon, TargetWalmart and Walgreens

Smarties Store

Smarties Love Hearts

Another oh-so-close but still not exactly the same as NECCO Sweethearts, these bigger-than-usual Smarties have little messages stamped onto each candy.

Flavors: All the classic Smarties flavors

Where to Buy: Amazon and Smarties Store

Frankford Candy

Sour Patch Kids Conversation Hearts

There are a few different Sour Patch Kids Valentine's Day candies, so it's easy to mistake Sour Patch Kids Valentine exchange boxes and even Sour Patch Kids Valentine's Hearts for these hard conversation candy hearts from Frankford Candy.

Flavors: Mixed variety of your favorite sweet and sour flavors

Where to Buy: Amazon and Candy Warehouse


LifeSavers Valentine's Day Gummies Message Wild Berry Hearts & Rings

New this year at Target, these gummy LifeSavers candies let your Valentine's message linger just a little longer than a traditional candy conversation heart.

Flavors: Wild Berry

Where to Buy: Amazon, CandyWarehouse and Target


Jelly Belly Conversation Jelly Beans

Okay, so these aren't exactly candy conversation hearts—but we think jelly beans are basically the next best thing!

Flavors: Mixed variety of sour-flavored jelly beans, including Sour Apple, Sour Cherry, Sour Grape, Sour Lemon, and Sour Orange. Bonus? They're gluten-free, dairy-free, kosher and vegetarian!

Where to Buy: AmazonCandyWarehouse and Target


Hershey's Valentine's Day Milk Chocolate Conversation Kisses

Chocolate is always a good idea! Even those these aren't hearts, you can't beat the classic chocolate Hershey's kiss for Valentine's Day!

Flavors: Milk chocolate

Where to Buy: Amazon, CandyWarehouse, Kmart and Target


Dove Valentine's Day Caramel & Milk Chocolate Love Notes

Speaking of chocolate, we love these new message-wrapped chocolate hearts from Dove—exclusive to Target this year!

Flavors: Milk chocolate and caramel

Where to Buy: Target


Candy Warehouse

Romantic Sweet Talkin' Taffy

Although not heart-shaped, these yummy candies still get across the same message with conversation wrappers.

Flavors: Vanilla and Strawberry

Where to Buy: CandyWarehouse

Krispy Kreme

Conversation Heart Donuts

In 2019 Krispy Kreme is releasing a limited-edition Conversation Heart Donut! Choose from 4 fillings and over a dozen edible sayings that make the powdery heart candy of yesterday look like old news. You can shop the line from Jan. 30 through Feb. 14.

––Karly Wood

Feature Photo: Obi Onyeador via Unsplash



10 Valentine’s Day Science Experiments

53 Easy Valentine’s Day Cards You Can Actually Make

5 Sweet Valentine’s Day Traditions Your Kids Will Adore

The Best New & Limited-Edition Valentine’s Day Candy to Sweeten Your Holiday

Welcome to our Tinybeans family!
Be sure to check your email for new activities, recipes and parenting hacks – and to see if you’ve won!







Spring Giveaway: Enter to Win a $500 Gift Card!

Enter your email and zip code below for a chance to win a Mastercard Gift Card. We’ll pick one winner per month through August 31, 2022 – 5 lucky winners in all!

I agree to the official rules and I agree to receive email communications from Tinybeans. By providing your email address, you agree to our Privacy Policy and Terms of Service