There’s an Immersive Barbie Experience Touring This Summer—Yes, Please!

By Karly Wood May 4, 2022

Mattel

The world has been mesmerized by Barbie for generations, but now you can take your love for the tall blonde to a new level thanks to the new, immersive attraction, World of Barbie.

Created in partnership between Kilburn Live (an entertainment company) and Mattel, the interactive exhibit lets fans step right into Barbie’s high-heeled shoes. Enthusiasts will be able to sit in her life-sized camper van, tour the Dreamhouse, walk down her Malibu neighborhood streets and check out unique, interactive rooms like Barbie’s recording studio.

Julie Freeland, senior director of location-based entertainment at Mattel, shares in a press release, “For those who grew up with Barbie, we wanted to spark a little bit of nostalgia, give these fans a chance to step back, re-invent themselves, if only for an afternoon, and spend a day in the Dream Life!”

As you would expect, the Dreamhouse features unforgettable photo opportunities, plus a patio that includes a DJ kit to mix your own music next to the fake pool. Fans can sit in her kitchen and even step inside the style icon’s closet to see her wardrobe of careers and styles.

After taking inspiration from Barbie’s collection of clothes, guests can walk the pink carpet. Step inside one of six oversized Barbie boxes, each with a unique theme and the phrase “You Can Be Anything” stamped on the outside.

The World of Barbie also boasts “playsets” that represent just a few of the careers the leading lady has had over the years. Meant to be hands-on and inspiring, the scenes include a laboratory, TV studio, space center and more.

Barbie’s bright pink camper van is also a huge part of the traveling exhibit. Guests will be allowed to climb in the driver seat, search for surprises and even rest in the hammock. As if all that wasn’t enough, World of Barbie will also host a Barbie-themed cafe and an attraction celebrating the doll’s decades of history.

World of Barbie will launch this summer in Toronto, Canada. After that, it’s slated to travel to multiple cities across the United States, including New York, Chicago, Houston, Los Angeles and others. While the dates and locations have not been firmed up as of yet, you can visit worldofbarbie.com and sign up for updates to see if the pink lady’s digs are coming to a city near you.