Yelp continues to make it easier for consumers to shop and dine specific communities. The platform’s newest Economic Impact Report on diverse businesses has revealed a 130 percent surge in searches for Asian-owned businesses so it has partnered up with Gold House to provide a new feature.
Gold House is a nonprofit organization that creates inclusive unity, representation and success of Asians and Pacific Islanders. Their partnership with Yelp is providing a way for businesses to self-identify as Asian-owned, if they choose.
The new option allows businesses to self-identify so it will be opt-in only. Yelp will also be proactively monitoring businesses for hate speech against the Asian community, ensuring content guidelines are being followed.
Business owners can log into their Yelp for Business account, then navigate to the Amenities section. Then click Add or Edit, “Yes” next to “Asian-owned” and then Save.
It’s Yelp’s hope that this new option will help elevate Asian-owned businesses and bring owners and consumers together to support local businesses.
Feature photo: iStock