Abercrombie’s Gender Neutral Kids Clothing Line Has a New Celeb Designer

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When it comes to kids clothing and gender stereotypes—like assigning blue and dinosaurs to boys and pink princesses to girls—many retailers are so over it. More fashion retailers offer a diverse selection of styles regardless of gender. The latest comes from Abercrombie, who has just announced the expansion of its gender neutral clothing line for kids, in collaboration with E! News anchor, Giuliana Rancic.

In January, Abercrombie Kids introduced it’s new gender neutral clothing line dubbed the Everybody Collection and now they are getting ready  to add more awesome items to the line. Partnering up with Rancic and her six-year-old son Duke, the company has designed a whole new Summer Everybody collection that will debut April 2019.

“I am beyond excited to be collaborating with a brand that empowers Duke to dress in any color, size or style that he chooses,” Rancic said in a statement. “I love the company’s ethos and its clothes are fun and well made for kids that love to play, both important considerations for me as a mom, when shopping for Duke.”

Rancic and her son visited the he Abercrombie & Fitch home office where they picked thread colors and learned about the graphics and printing process. No details have been released on the line yet, but according to the company the items Rancic and Duke helped design will all be included.

—Shahrzad Warkentin

Featured photo: Giuliana Rancic via Instagram



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