Discover new favorites with these Black-owned online businesses that sell must-have items for pregnant women, new moms, babies, and toddlers. From pregnancy necessities and breastfeeding support to baby clothes, books, and toys, these companies were built with quality and representation in mind. If you’re heading to a baby shower soon, this list has lots of great options for both mom and baby.
Lucy Lue Organics
Made with premium organic cotton, these stylish, solid-colored baby essentials are made to last from season to season, and to be handed down. Check out the timeless bodysuits, bloomers, rompers, pants, tops, hats and more.
Shop at lucylueorganics.com
Sun & Lace
Each of these adorable moccs, boots, oxfords, mary janes, and bella janes (their signature style) are handcrafted by owner Briana in her Wisconsin studio. These are heirloom-quality shoes in neutral colors with sweet and stylish details.
Shop at sunandlace.com
Kammy Kids
This is the place to find graphic bodysuits and t-shirts with sayings you’ll love: “little love,” “best friend,” “new to the crew,” “big bro” and our favorite, “milk’n it.” These will take your Insta photos to a whole new level.
Shop at kammykids.com
Junobie
These breast milk bags just changed the pumping game. They’re made from 100% food-grade silicone, they’re reusable, and they’re safe for the dishwasher, microwave, freezer or oven. With milk bags, boxes, jars and cups, they have everything you need to store your liquid gold.
Shop at junobie.com
What Little Wonder
Dress up your nursery with these modern and bohemian knit blankets, perfect for tummy time, cuddles, naps, and reading. Also great for staying warm during stroller walks.
Shop at whatlittlewonder.com
Yinibini Baby
We especially love the cute designs that are hand-screen-printed on organic cotton onesies. In addition to baby clothes, Soyini George’s shop also sells bibs, books, toys, teethers and more.
Shop at yinibinibaby.com
Happy Mango
Get baby gear, nursery necessities, toys, clothes, and everything you need for bathing and feeding. The Black-owned business sells top brands and offers a baby registry you can fill with items on your wishlist.
Shop at shophappymango.com
Tippy Tot Shoes
A great spot to buy luxury shoes for your favorite babies, from crib shoes to walking shoes. Search the stylish selection of classic, vintage, and retro styles for timeless kicks you’ll love.
Shop at tippytotshoes.com
Coco’Pie Clothing
Celebrate black girl beauty with these cute clothes, pillows, and accessories for babies and young girls. The website also sells natural hair care to keep those gorgeous locks healthy and nourished.
Shop at cocopieclothing.com
KaAn’s Designs
The Greens family owns this parenting lifestyle brand of tees and accessories for kids and the whole family. Check it out for cool sayings, holiday collections, and matching outfits for siblings, mommy & me, daddy & me, and more.
Shop at kaansdesigns.com
Kido
Shop by age for clothing, books, toys, activities and more at this family-owned shop based in Chicago. Run by married creatives Doug and Keewa, he designs prints for shirts while she drives the vision and curates the shop.
Shop at kidochicago.com
Miles and Milan
Minimalist yet fashion-thoughtful is the aesthetic of Shennel Fuller’s shop of clothing basics and fashion pieces. The casual joggers, hoodies, tees, and sweatshirts come in solids and simple designs. One cute bodysuit made Oprah’s Favorite Things list.
Shop at milesandmilan.com
The Rooted Baby Co.
“Rooted in love. Rooted in culture” is the mantra behind this online shop celebrating the founders’ Ghanaian background. The baby items are designed with authentic African print fabric or are inspired by the Ghanaian people. Find bows, swaddles, gift boxes and more.
Shop at rootedbabyco.com
Ade + Ayo
Enjoy the beauty of African design with these baby and toddler clothes, accessories and toys. Founder Temidayo Adedokun designs and curates the collection of beautiful and practical items.
Shop at adeandayo.com
Minibrook
We love these stylish clothing essentials for kids. The mix-and-match solids and stripes are the epitome of casual cool and built for playtime.
Shop at minibrook.co
Brave + Kind Bookshop
Shop for inclusive board books, picture books, chapter books and cool toys and accessories. The book bundles takes the guesswork out of shopping for gifts.
Shop at braveandkindbooks.com
Tinkypoo
The colorful designs on these diapers feature super cute babies who are Black, Brown, Asian American and Pacific Islanders. In addition to being adorable, they’re absorbent and made with plant-based ingredients. Available in newborn to size 4.
Shop at tinkypoo.com.
Stina & Mae
Founded by new mom Mishell Ekunsirinde when she couldn’t find a changing mat she liked, Stina & Mae sells organic, high-quality products for modern mamas and babies, including mats, snuggle blankets, nursing pads, bibs, burp cloths and cotton wipes. Buy items individually or choose a beautiful gift box curated with eco-friendly baby essentials.
Shop at stinaandmae.com
Cozy n Cute Kids Boutique
The kids’ clothes at the Cozy N Cute Kids Boutique are cute, comfortable, and always on trend. You’ll find cool sayings, sweet ruffles and fun prints you and your child will love. This online kids clothing store was founded by Priscilla Wesson, a Black mom with two daughters from Long Island, NY. She launched her online shop in June 2020 and focuses on practical everyday styles for young kids, with affordable prices, great deals and top-notch customer service.
Shop at cozyncutekidsboutique.com
Milky Mama
Milky Mama was created by Krystal Nicole Duhaney, a registered nurse, board-certified lactation consultant and breastfeeding mother of two. She began her business making lactation cookies and has branched out into brownies, iced tea, lemonade, smoothie mix and herbal supplements, all to help women maintain their milk supply. The website also offers breastfeeding support from a team of lactation consultants, doula services and a Moms at Work Program to assist corporations in supporting breastfeeding employees in the workplace.
Shop at milky-mama.com
Pretty Please Teethers
When mom Kelli had trouble finding safe, stylish, natural handmade items for her babies, she decided to make and sell her own. Her teethers, pacifiers, pacifier clips, rattles, bibs and snack cups are functional and beautiful with minimalist flair, in soft and stylish colors. All of the products are handmade and designed in Utah and made from food-grade silicone and natural beechwood.
Shop at prettypleaseteethers.com
Mila Christina
The beautiful and durable cashmere (yes, cashmere!) baby bodysuits from Mila Christina help regulate body temperature and are soft on baby’s sensitive skin. These gorgeous turtleneck bodysuits come in soft, classic colors and have buttons at the bottom and up the turtleneck for easy on and off. Founder and creative director Ollia Njibaloh created the bodysuits to keep her own daughter warm and comfortable.
Shop at milachristina.com
Healthy Roots Dolls
Show your love for curly girls with a Zoe doll from Healthy Roots Dolls. The company’s first doll, Zoe is 18 inches tall with a soft cloth body torso and vinyl limbs. Best of all, her gorgeous dark, curly hair is washable and styleable! Leave her hair down or put it in braids, puffs and other beautiful styles. Founder Yelitsa Jean-Charles was inspired to create more diverse toys while studying illustration at the Rhode Island School of Design. With a grant from Brown University and support from Kickstarter backers and other groups, she made her dream come true, and now creates dolls like Zoe that make lots of little girls’ dreams come true.
Shop at healthyrootsdolls.com
The Stork Bag
We love this pregnancy gift created by Ericka N. Perry for bringing a smile to mamas: Pregnant women receive a cute, reusable bag full of useful products handpicked by moms, geared toward the trimester, postpartum, or to moms expecting a rainbow baby after a pregnancy loss. The company also sells pregnancy journals, baby products, body products, and more.
Shop at thestorkbag.com
King + Lola Kids
Jasmine Walker started her kids fashion business while pregnant with her second child and completing her MBA degree. King + Lola sells children’s clothing and accessories, including eco-friendly and upcycled items. The products are all made in the USA with fabrics from around the world. The company gives back to charities and nonprofit organizations.
Shop at kingandlola.com
Little Muffincakes Baby Boutique
From blankets and bibs to burp cloths and bodysuits, the products from Little Muffincakes Baby Boutique are adorned with sweet images of Black kids at play. Through relatable imagery and high-quality products, they aim to promote self-acceptance and self-esteem.
Shop at littlemuffincakes.com
HarperIman
The mother-daughter duo behind HarperIman dolls are committed to designing dolls of color that reinforce to children of color how important, smart, talented, creative and beautiful they are. Choose from keepsake dolls, baby dolls, tea party dolls, more to love dolls, or order a custom doll, when available.
Shop at harperiman.com
