Here’s Why You Should Totally Dress Up as a Donut for Halloween


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Still looking for the perfect Halloween costume? You could earn yourself every tired mom’s dream of a year’s worth of free coffee if you dress up as a donut. Allow us to explain.

Dunkin’ (formerly known as Dunkin’ Donuts) has just kicked off a costume contest for fans to dress up like their favorite breakfast food. All you have to do is whip up an awesome Dunkin’-themed costume between now and Halloween, and post a pic on Instagram with the hashtag #DunkinDressUpContest.

One lucky grand prize winner will receive free coffee for a year and $1000—but it we’re being honest, they totally had us at free coffee. In addition, every week leading up to Halloween, one winner will be chosen to receive a $100 Dunkin’ gift card.

Costumes will be judged on originality and creativity as well as relativity to the Dunkin’ brand and marketability of costume design. There have already been some pretty awesome contenders.

The contest runs from now until Nov. 1, so it’s not too late to throw your own creative costume into the ring.

—Shahrzad Warkentin

Featured photo: Ted Eytan via Flickr



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