The New Gerber Baby Adorably Proves Representation Matters

Nothing will stop this little lady.

By Karly Wood May 5, 2022

It’s official: Isa Slish is the 2022 Gerber Baby! The 12th Annual Photo Search finally has a winner and the lucky gal will serve as this year’s Gerber Spokesbaby and Chief Growing Officer (CGO).

Hailing from Edmond, Okla., Isa won over the judges with her “overwhelming happiness and bright, shining personality.” Tarun Malkani, Gerber President & CEO shares “Isa’s submission brought smiles to all of our faces, and she truly embodies the idea that every baby is a Gerber baby. We could not be more excited to work with Isa and her family throughout this next year to find moments of joy for every Gerber baby.”

Mom, Meredith Slish, shares just what makes Iso so special: “Before she was born in September of 2021, we knew Isa was special, and she has shown us that every day since she came into our lives. We found out when I was 18 weeks pregnant that Isa would be born without a femur or a fibula in her right leg. We hope Isa’s story can bring more awareness for limb differences and create greater inclusion for children like her. Because, just like Isa, they too can be or do anything they want!”

Though adorably irresistible (we just want to smush those cheeks!), this little lady has some work to do in her new role. Isa will serve as official Chief Taste Tester to taste and review new baby food products and give her uncensored opinion to Gerber’s executive team.

She’ll also be featured in Gerber’s marketing campaigns and social media channels, receive free Gerber product for up to a year, a Chief Growth Officer wardrobe valued at $1,000 provided by Gerber Childrenswear and a $1,000 gift card from ezpz for mealtime dishware and utensils. In addition to her $25,000 cash prize, Gerber is also matching with a donation to March of Dime, that will support maternal and infant health programs.

Gerber will additionally match Isa’s $25,000 cash prize with a donation to support March of Dimes‘ maternal and infant health programs.

Want to learn more about Isa? Just head to gerber.com/photosearch.