Balancing work and home life can be challenging, especially when your office is in your home, but the work-at-home moms of Kindred Bravely maternity and breastfeeding apparel company are proof that moms make the best employees.
Deeanne Akerson launched her company, Kindred Bravely, when she was a stay-at-home mom of two. A year later she hired her first employee, another stay-at-home mom looking for a part-time job. Since then the company, that sells maternity and breastfeeding apparel, has grown to include 16 work-from-home moms, as well as two work-from-home grandmothers and one work-from-home dad.
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"it wasn’t just a coincidence that we kept hiring work-from-home-moms, it was actually part of the mission of Kindred Bravely to enable more families to have the work-life balance that we had found in our remote team." https://t.co/t4cve2hYPK
— Melissa Nicholson (@work_muse) March 23, 2018
“Work-from-home-moms are incredible – even if your target customers aren’t mothers. They know how to maximize their time, because they are moms, and know what a resource time is,” Akerson told Forbes. “Eventually we realized it wasn’t just a coincidence that we kept hiring work-from-home-moms, it was actually part of the mission of Kindred Bravely to enable more families to have the work-life balance that we had found in our remote team.”
Akerson explained that a team full of work-from-home moms has many advantages and she encourages other companies to follow suit with their hiring practices. With a customer base of moms, Kindred Bravely’s employees understand their customers better than anyone. “It simply makes sense to employ work-from-home moms who are also experiencing the same crazy, beautiful life stage as our customers.”
Having a completely remote team also means that they can pool from people all over the country to find the best employees, rather than being limited to the local area. Zero commuting also means more productivity. Moms are also experts at time management. “Work-from-home-moms are incredible – even if your target customers aren’t mothers. They know how to maximize their time, because they are moms, and know what a resource time is.”
Are you a work-from-home mom? Share your experience in the comments.
—Shahrzad Warkentin
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