New to the Neighborhood: Cereal and Such In Silverlake


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Cereal and Such is a new cereal bar in Silverlake that is tucked away in a back patio behind the clothing store Village Normal. Part hipster hang, part treat shack and part childhood nostalgia factory, this quiet Virgil Village spot is a great family adventure that gives you an excuse to explore an up and coming neighborhood street while you indulge your kids tastes in sugary cereal (without buying the box).  Read on to learn more.

photo: LeTania Kirkland Smith

Where Music Meets General Mills
Cereal and Such is one of the latest pursuits of hip-hop artist Theo Martins and fellow musical artist and Cereal and Such partner, Free. The two decided to create the cereal bar as a homage to the much loved American treat. Both are first generation Nigerian-Americans and Free says there was a novelty to cereal in their childhood (especially those their parents wouldn’t often buy) that carried on into their adulthood. Cereal and Such is a chill place where you can enjoy that quintessential childhood treat, enjoy the patio, check out the board games, read a book and soak in the murals on the wall and the neighborhood beyond the walls.  In other words, relax, snack, play and be with people.  Kind of like recreating your childhood Saturday mornings, any day of the week.

photo: LeTania Kirkland Smith</p

Small Space, Concentrated Flavors
Because of the small space, Cereal and Such has 6 flavors. For now they stick to the favorites like Frosted Flakes, Cinnamon Toast Crunch, Cap’n Crunch and the like. They occasionally procure varieties that are no longer available in stores, so you may come across a treasure when you visit. (We’ve got fingers crossed for some Smurf Berry Crunch or Swedish Chef’s Cröonchy Stars!) The flavors rotate regularly and they are even concocting their own cereal recipes for the near future. You can have your sweet treat with 2% or almond milk and the stuff goes for $4 a bowl. And don’t worry, Mom and Dad, you can also pick up a cold brew or pour over coffee if it’s a different kind of pick-me-up you need.

photo: LeTania Kirkland Smith

Stay and Shop
Once everyone is done be sure to check out Virgil Normal (the store that hosts the cereal bar), which is housed in an old Moped shop building that still has the original exterior. While it is primarily street wear for adults there are also trinkets and Peanuts memorabilia throughout the store for the kids to check out. Warning: They may become obsessed, so it could take a while to get out of there. If you have time, take a walk down Virgil and check out the other original clothing, convenience, vintage and design shops. Virgil Village is a little world all its own.

photo: LeTania Kirkland Smith

Cereal and Such is open Tuesday-Saturday from 10 a.m.-5 p.m. and Sunday from 11 a.m.- 5p.m.  It’s not a spot that’s going to set the culinary world on fire (for that, walk down the block to SQIRL), but it’s a wonderful little nook, tucked into a neighborhood you might not otherwise visit. It allows your kids (and you!) to indulge in the cereal you don’t stock in your pantry, in a setting that’s more Hipster Ave. than Sesame Street, but where they’ll feel as comfortable, intrigued and at home as you do.

Drop by for the cereal, stay for the games, music, conversation and community.

Cereal and Such
4157 `1/2 Normal Ave.
Virgil Village

What’s your favorite childhood cereal?  Let us know in the comment section!

—LeTania Kirkland Smith

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