Tinybeans and Red Tricycle are seeking an Independent Account Representative in the Atlanta area! If you are a passionate and tech-savvy strategic seller, self-motivated and proactive and familiar with the Atlanta area, read on to see if you fit the bill!

photo: Michelle Rose

Our Mission

Tinybeans is a publicly-traded tech company that is in active growth mode, continuing to invest in fulfilling our mission—to connect parents and their families with the most trusted tools on the planet to help them thrive. We feel fortunate to be welcoming more users to our platforms than ever before and playing an even more important role in parents’ lives.

Tinybeans is a private, protected, app-based social media platform where parents capture and share their children’s life stories. Red Tricycle is a website-based content platform that offers locally-oriented daily inspiration for parents to lean in to creating memorable family fun. With our acquisition of Red Tricycle in March 2020, the Tinybeans family of brands now offers our brand partners a community of deeply engaged, every day users on two of the most brand safe platforms in the world, delivering a combined monthly reach of 25 million pre-natal to pre-teen parents

Your Part in Our Mission:

As an Independent Account Representative in a commission-only role, you’ll be a mission-critical part of our company’s success, playing a key role in ensuring that our most valued customers have positive experiences with our platform right from the beginning. You will drive the sales cycle and conversion, develop relationships with new customers, and help customers get the most out of the partnerships that they form with Tinybeans & Red Tricycle brands. 

You are a passionate and tech-savvy strategic seller, with experience in digital/experiential media and a proven track record within sales for national accounts based out of the southeast (CPG, Pharmaceutical, Travel and similar industries) and local accounts (family-focused, Atlanta-based businesses such as museums, schools, hospitals and similar industries) . You are an extremely self-motivated and proactive executive and you operate well in an entrepreneurial culture. You are goal-oriented and resourceful, making strategic decisions to drive the sales pipeline and drive conversion to successfully deliver on your goals. 

How You Can Make an Impact:

 

  • Operate as an Independent Account Representative
  • Grow existing accounts and drive rapid expansion of the new business funnel
  • Customize various sales aids, visual presentations, research reports and sales support data to close deals
  • Help to identify market opportunities to engage the client base and build brand awareness within the advertising community
  • Develop partner solutions that clearly achieve client objectives while staying true to the Tinybeans brands and audiences

What You Bring to the Table:

 

  • 3-5+ years of digital media sales experience required with a proven track record of meeting & exceeding sales goals
  • The ability to work independently to craft creative and efficient solutions to marketers’ requests for proposals
  • A self-starter who can handle all aspects of the position, from prospecting to putting together media plans and proposals, to crafting your own pitch and brainstorming campaign ideas for clients
  • Intellectual curiosity–you are creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth
  • Strategic and consultative skills, with the ability to build strong, performance-based partnerships with National & Local clients and agencies
  • The ability to thrive in an entrepreneurial environment

Think you’re the right fit for the job? Send your resume and a cover letter to jobs@tinybeans.go-vip.net with the job title in the subject line.

 

Red Tricycle is seeking a part-time Seattle editor who will assume full responsibility for local content. The ideal city editor will be an adventurer at heart with a passion for exploring the Seattle area with his/her kid(s). We’re looking for someone who knows what makes each neighborhood unique and cool, lives and plays locally, and can easily adapt to the Red Tricycle brand and editorial voice. Enthusiasm for expanding our presence in the market and an undying love for Seattle certainly helps, too!

The city editor will have the first-hand opportunity to scale the Red Tricycle brand as we make parenting more delightful and fun for Seattle parents. The editor may work from home (hooray!), but should be up for exploring the city for story leads, attending press events, and connecting with the local parenting community.

Responsibilities:

Write & Edit!
Each week the Seattle editor will write his or her own stories and edit content from freelance writers. For the stories assigned out, you will edit the filed copy so it upholds brand standards and voice. You will also create and update specific content for search on a monthly basis. The Editor will ensure all content—whether it’s for newsletter or SEO—is filed by deadline.

Manage Writers & Strategize Editorial Calendar!
You will manage the local editorial calendar and ensure that it’s engaging, robust and speaks to the Red Tricycle editorial brand. You will manage the fleet of local freelance writers, respond to pitch emails and set expectations for content, schedule each writer’s deadlines, and edit and provide feedback on filed copy. You like to think big picture (content strategy!) and small picture (copyediting!) in the same breath.

Own Local Google Analytics!
You will take a metrics-first approach when strategizing the editorial calendar and making decisions on what content to create for both email and search. You love metrics and can master our GA dashboard like a pro.

Take Ownership of SEO!
You’ll be familiar with SEO best practices and be open to learning more about how to best optimize content. You will research keywords, create optimal metadata, ideate new onbrand stories that will perform well via search and update existing content based on search trends. 

Manage the Family Events Calendar!
You will be THE voice of the family events calendar, scouring both online and off to fill the calendar with a well curated, diverse range of events. You’ll curate the Seattle area calendar, which includes Tacoma and surrounding drivable areas.

Be a Production Wizard!
We’re a lean editorial team, which means all editors—national and local—are responsible for a fair amount of production. You won’t be deterred by sourcing your own photos (or better yet—taking your own!) and uploading content to our CMS to uphold our brand style guide.

The Ideal Candidate:
Has managed freelance writers and an editorial calendar in the digital media space. You love content strategy!

MUST be super excited to join a small team of fun people (many of us parents) who work very hard.

Has impeccable grammar and can easily follow a style guide.

Familiar with current SEO best practices and able to strategize content based on SEO needs.

Familiar with Google Analytics and able to digest a metrics report to make smart decisions about content strategy.

Loves family adventures and can’t wait to share can’t-live-without discoveries or hidden gems.

Has kids (between the ages of 0-10) and is active in the parenting community.

Familiar with Red Tricycle brand, editorial style and voice.

Doesn’t know what the phrase “missed deadline” means.

How to Apply:
This is a part-time position that is approximately 20-25 hours/week. Please send a cover letter telling us a bit about your family and why you’re a great candidate for this position. A few writing samples that showcase your ability to write in Red Tricycle style and tone certainly help, too! Send everything to Editor AT tinybeans.go-vip.net with the subject line “Seattle Editor”. Resumes without a cover letter or writing samples will not be considered. We look forward to hearing from you!

Although cell phones and computers have been around for decades, digital media consumption is very different among Generation Z, compared with Generation X and even Millennials. Nowadays, children are surrounded by digital devices since birth and their devices are considered essentials of daily life, not just sources of occasional entertainment or educational tools.

The average age at which a child starts using their first device—2 years old—trends younger with every research study. However, exposure to the internet begins far earlier, at around three years old. As teenagers, that jumps to nine hours a day. Statistics like these concern parents about exactly what kids are experiencing on the internet.

Below are five ways to keep up with kid’s online lives and protect their online activity.

1. Educate Yourself: To ensure your children are safe online, educate yourself about existing dangers. Stay up to speed with the latest trending apps, games, social media, and websites popular with kids and teens. Be particularly aware of unsafe apps such as anonymous apps, which can be used for cyberbullying or by internet predators.

2. Open a Discussion: As children are spending the majority of their time on the internet, it is important now more than ever that you have the necessary discussion about online safety and it is never too late to start. Provide your child with information rather than a list of don’ts. Talk about the risks involved with social media. Try not to be confrontational and ask open-ended questions. Let your child know that they can come to you if they come across disturbing content and if they are being bullied.

3. Set Rules: Collaborate as a family to clarify rules and expectations around internet activity and home devices. Consider things like time limits, priority family commitments, and social engagement at home with each other. Coming up with rules as a family helps everyone be on the same page, and gives children expectations before they start using devices, so there aren’t any surprises. Rules and expectations can be compiled into a “tech contract” so they are easily accessible for all members of the family.

4. Use Parent Controls: Use a powerful parental control solution like Hub by Securly to manage and monitor their online habits. After setting a clear agreement and expectations with your children, explain to them that these are your devices, and you will review them because as parents, you only wish to keep your children healthy and safe. Hub by Securly allows you to limit your child’s internet access by turning off the internet with a tap. With the Hub, you can also put blocks and monitoring on your kids’ devices. Most kids aren’t searching for bad content. They just stumble on it but they can’t unsee what they’ve seen.

5. Be a Role Model: Oftentimes, children copy what their parents do, so it’s best to try to set a positive example for them. Not only does it help manage your own screen time, but it also sets a healthy device standard in the household. It is a good idea to enforce “screen-free time” into your daily routine, such as at dinner and during bedtime.

Linsly Donnelly, SVP of Consumer and Parent Operations at Securly, an online solution for managing children's devices and online activity to ensure their safety. 

Inspiring a love of reading in kids can sometimes be challenging, but a visit to a library can unlock a world that kids will never want to leave. While every library has something special to offer, some go above and beyond to create a truly magical experience for kids and grown-ups. We’ve rounded up some of the best libraries in the U.S. and you’re going to want to check them all out.

Hillary Rodham Clinton Children’s Library - Little Rock, AR

Jessica B. via Yelp

This 30,000 square foot library offers so much to do and explore you could literally spend all day here and your kids will want to. Besides a massive book collection for babies to teens, this state-of-the-art library features a computer lab, a teaching kitchen where kids can develop culinary skills and a 165-seat theater that offers kids a hands-on experience in everything from playwriting to costume and lighting design. The discovery doesn’t stop indoors. Families can also learn about Arkansas’s ecosystems as they explore the walking paths outside.

4800 W 10th St.
Little Rock, AR 72204
Online: cals.org/childrens-library/

Rodolfo “Corky” Gonzales Branch Library - Denver, CO

Tracie B. via Yelp

Besides a sleek modern design this Denver Library offers something many others don’t: a place to make noise. Musical noise, that is. The library’s Digital Arts and Media Studio gives kids and grown-ups alike a free space to rock out on a variety of instruments, including guitars, keyboards, drums and microphones. You can even record and mix your jam session using software like GarageBand. All you need to do is make a reservation in advance. Another awesome bonus offered by the entire Denver Public Library system is the Phone-a-Story program. Patrons can dial 720-865-8500 24-hours a day and hear a story, song or rhyme in English, Spanish, Amharic and Vietnamese.

1498 Irving St
Denver, CO 80204
Online: denverlibrary.org/content/rodolfo-corky-gonzales-branch-library

Harold Washington Library Center - Chicago, IL

ChiPubLib Makerspace via Flickr

Located on the second floor of this Chicago Library branch is the Thomas Hughes Children's Library. The Children’s Library is divided into three distinct neighborhoods by age group. The Early Learner Neighborhood features a puppet theater and baby garden, the Elementary Learner Neighborhood gives school-aged kids an opportunity to explore STEAM-activities and the Tween Neighborhood provides older kids with a digital media space that features cameras and a blue screen they can use to create their own digital art.

400 S. State St.
Chicago, IL 60605
Online: chipublib.org/childrens-library/

Hamilton Grange Library - Harlem, NY

Tina C. via Yelp

This historic library built at the turn of the century might not seem high-tech on the outside, but inside you’ll find a state-of-the-art library offering plenty for kids of the digital age. The colorful second floor is dedicated to tweens and teens. Bright bean bags all over the sprawling, open floor offer spots to plop down and study or read a book. If you feel like making a little noise, however, you can check out the glass-walled media room at the center where you can enjoy the library’s digital media offerings like movies and games.

503 West 145th Street
New York, NY 10031
Online: nypl.org/about/locations/hamilton-grange

Seattle Central Library - Seattle, WA

Andrew Smith via Flickr

The stunning architecture alone is worthy of a visit to the Seattle Central Library. The unique glass and steel exterior walls allow natural light to stream into the 11-floor building that features a “Book Spiral” with zig-zagging, accessible ramps that lead visitors up through each section. On the first floor you’ll find the massive Children’s Center where you can participate in story times in multiple languages as wells as the LibraryLab where kids can create and experiment with STEAM-based projects.

1000 Fourth Ave.
Seattle, WA 98104
Online: spl.org/

Minneapolis Central Library - Minneapolis, MN

Compujeramy via Flickr

Art and literature go hand in hand and at the Minneapolis Central Library you can see imagination spring to life in works of art by world-renowned and local artists displayed all over the library as well as in the fourth floor gallery. Besides the artwork, the impressive children’s section offers plenty of inspiration as well. Giant dragonflies welcome visitors into the cozy reading space and play area that’s lit with floor to ceiling windows.

300 Nicollet Mall
Minneapolis, MN 55401
Online: hclib.org/about/locations/minneapolis-central 

Central Library - Los Angeles, CA

Ellen Forsythe via Flickr

Los Angeles boasts several very impressive libraries, but none is quiet as stunning as the Central Library downtown. Inside the 1920s-era building you’ll discover murals depicting the history of Los Angeles among other sculptures, art work, a garden and exhibits. In fact, you might feel like you’ve entered a museum if it wasn’t for the nearly 3 million books housed inside. The third largest public library in the country is also home to a huge Children’s Literature Department where you can check out some special collections, like the International Picture Book collection and enjoy activities, like magic shows and puppets.

630 W 5th Street
Los Angeles, CA 90071
Online: lapl.org/branches

Laramie County Library - Cheyenne, WY

Veronica C. via Yelp

The entire second floor of this library is dedicated to kids and some of it is even run by kids. The Laramie County Library system has a Teen Advisory Board that is made up of students in grades seven to 12. The members meet monthly to give input and ideas on programs and activities designed for teens in the library. The children’s section offers plenty for younger patrons too with several interactive learning spaces like a pretend book mobile, an over-sized chess board and an imaginative book return machine that looks like it belongs in Pee Wee’s Playhouse.

2200 Pioneer Ave.
Cheyenne, WY 82001
Online: lclsonline.org/youth/

Public Library of Cincinnati - Cincinnati, OH

Olivia M. via Yelp

Sometimes you just want to grab a book and enjoy it outside in the sunshine. You can do exactly that at the Children’s Garden at the Public Library of Cincinnati. On the first floor of the library you’ll find the 9,200 square-foot Children’s Learning Center that opens to the outdoor walled garden with plants, sculptures and benches perfect for getting lost in a good book. Inside the library also features a saltwater aquarium as well as offering dozens of fun programs for kids, like art classes and theater programs.

800 Vine St.
Cincinnati, OH, 45202
Online: kidspace.cincinnatilibrary.org/

Cerritos Millennium Library - Cerritos, CA

Mark L. via Yelp

It’s not often you can visit the library and spot dinosaurs outside of the pages of books. At Cerritos Millennium Library a giant T-rex greets visitors to the Children’s Library within. Besides dino-lovers this interactive library caters to all kinds of passions with a model space shuttle, a reading space inside of a lighthouse, a mini Banyan forest, an aquarium, an art studio and more.

18025 Bloomfield Ave.
Cerritos, CA 90703
Online: menu.ci.cerritos.ca.us/kids/index.html

Parkway Central Library - Philadelphia, Pennsylvania

Lblanchard via Flickr

This library has something for everyone, from an extensive rare book collection that includes children’s literature, like original artwork by Beatrix Potter, to a children’s library that features titles in 55 different languages, and even a culinary center with classes for all ages. One Sunday a month the library also hosts a live, family-friendly performance featuring renowned artists like musicians, dancers and theater performers.

1901 Vine Street
Philadelphia, PA 19103
Online: freelibrary.org/locations/parkway-central-library

Salt Lake City Public Library - Salt Lake City, UT

Ellen Forsyth via Flickr

The unique architecture is just one of the aspects that makes this Salt Lake City library such a special place to visit, but it’s by no means the least. The curving glass-walled structure offers stunning views inside and out and is topped with a massive breathtaking skylight that sends daylight streaming through the entire building. The Children’s Library takes up a 5-story atrium that includes Craft Rooms, Story Rooms and a Tinker Lab where you can take part in the extensive offering of kids programs. There are also two very special hidden spots made just for kids. The first room is called Grandma’s Attic and it offers a cozy reading nook made to look like a warm, treasure-filled attic with wood beams and stuffed animals. The other special room is named the Wild Woods, a mini forest that features a cascading waterfall on the adjoining terrace and acts as a relaxing outdoor storytime space during summer months. The library is also home to The Plot community garden where visitors are welcome to use it as a learning lab.

210 E 400 S.
Salt Lake City, UT 84111
Online: slcpl.org/kids

San Francisco Public Library- San Francisco, CA

SparkFunElectronics via Flickr

Voted as the 2018 Library of the Year by the Library Journal, the San Francisco Public Library is all about diversity in its offerings. Programs for everyone highlight inclusivity for all regardless of age, race or gender. The library recently launched the “We Love Diverse Books” initiative to feature books that counteract stereotypes and showcase different cultures. It is even home to the country’s first Drag Queen Story Hour.

100 Larkin St.
San Francisco, CA 94102
Online: sfpl.org/

ImaginOn: The Joe & Joan Martin Center - Charlotte, NC

CM Library via Flickr

A collaboration between the Charlotte Mecklenburg Library and the Children’s Theater of Charlotte, this very special space just for kids is more than just shelves full of books. It’s a place where kids can see the written word come to life both on stage and through innovative hands-on programs. The Center features two stages that produce kid-friendly productions as well as offering theater classes and workshops for kids. It also features the “Studio I” Makerspace where kids can get creative with their own projects.

300 East Seventh St
Charlotte, NC 28202
Online: cmlibrary.org/branch/imaginon-joe-joan-martin-center

 

Stephen A. Schwarzman Building- New York City, NY

Tony Hisgett via Flickr

No list of the best libraries in the U.S. would be complete without this famous spot. From the lions outside the building to the basement archives, this iconic library is one of the most highly depicted in film and television. Just for the historical and kitsch value alone this library is worth a visit, not to mention the awesome gift shop. The Children’s Center offers young book lovers a wonderful collection and programming, but the real gem is that it is also the home of the original Winnie-the-Pooh. Pooh and his stuffed animal pals that inspired A.A. Milne’s classic tales are on display for fans to check out.

476 Fifth Ave.
New York, NY, 10018
Online: nypl.org/locations/schwarzman

—Shahrzad Warkentin

Featured photo: CM Library via Flickr

 

RELATED STORIES:

The Best New Kids Books of 2018 (So Far)

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15 New Chapter Books to Add to Your Kid’s Stack

It’s finally here––Amazon Prime Day has arrived! We’ve scouted the best deals the online retailer is selling for this year’s mega sale. Keep scrolling to get all the details on baby and kids gear in addition to clothing, electronics and more.

Electronics, Digital Media & Personal Care

Fire 7 Kids Edition Tablet ($60, 40% off), Fire 8 Kids Edition Tablet ($80, 38% off), Fire 10 Kids Edition Tablet ($150, 25% off)

Echo Dot ($22, 56% off or buy three for $60)

All-new Kindle ($60, 33% off)

Audible + Echo Dot ($30 off 1 year of Audible plus an Echo Dot for $.99)

Toshiba Fire Edition TV ($190, 42% off)

Nespresso VertuoPlus Deluxe Coffee and Espresso Maker ($99, 45% off)

InstantPot DUO Plus 60 6 Quart ($55, 57% off) & InstantPot Smart Wi-Fi 6 Quart Multi-Cooker ($90, 55% off)

23andME DNA Test ($99, 50% off)

BaBylissPRO Nano Titanium Dryer ($55, 36% off)

Apple Watches & iPads (up to 30% off)

iRobot Roomba 690 Robot Vacuum ($230, 30% off)

Solgaard Boombox Portable Solar Speaker/Power Bank and Phone Charger ($75, save $35 when you apply coupon on listing)

Dyson Vacuums and Purifiers (save up to $250)

Car Seats & Strollers

Maxi-Cosi Magellan 5-in-1 Convertible Car Seat ($249, $100 off)

Safety 1st Grow and Go 3-in-1 Convertible Car Seat ($99, $80 off)

Graco 4Ever 4-in-1 Convertible Car Seat ($192, 20% off)

Graco SlimFit 3-in-1 Convertible Car Seat ($190, 20% off plus an additional 20% off at checkout)

The Clutch Stroller ($120, 20% off)

Baby Jogger Vue Stroller ($100, 22% off)

Wonder buggy Umbrella Stroller ($58, 20% off)

Cynebaby Vista City Select Stroller ($180, 25% off)

Baby Gear

Safety 1st Magnetic Locking System ($20, $10 off)

Owlet Cam Baby Video Monitor ($116, 22% off)

Nanit Plus Smart Baby Monitor ($239, 20% off) and Nanit Plus Smart Baby Monitor with Floor Stand ($303, 20% off)

Amazing Baby (Use code 50Welcome for 50% off one Amazing Baby item)

Skip Hop Made for Me Potty Training Toilet ($30, 15% off and exclusively launching on Prime Day)

Ready, Set, Food! allergy introduction program (20% off)

Regalo Baby Safety Gates (Wide span, double door super wide, home decor super wide, home accents super tall and top of stair styles), and My Cot Deluxe (20% off)

LÍLLÉbaby CarryON Airflow (40% off), Ring Sling (35% off) and Embossed (35% off) Carriers

Copper Pearl (15% off entire line)

Delta Furniture: Shark, Puppy, Panda & Kitten Chair, Minnie & Mickey Figural Chair, MySize Bench Desks & Character Bench Desks (20% off)

Seventh Generation Diapers ($14, save 40% off at check out PLUS 50% off your first subscribe and save order!)and Baby Wipes with Dispenser ($20, save 30% at checkout)

Enfagrow Premium Next Step Toddler Natural Milk Flavor Powder ($138, 25% off)

Once Upon a Farm Variety Packs (30 % off select blends)

Toys & Games

Little Tikes Rocky Mountain River Race Inflatable Slide Bouncer ($350, 30% off) ** Top pick by Bailey from Everyday with Bay

Click N' Play 18Piece Beach Sand Toy Set ($17, 15% off) **Top pick by Stacey from Posh in Progress

Kinetic Sand ($7, 50% off) Top pick by Kristen from Balancing Pieces

Poolcandy 48-inch Animal Floats ($20)

Stomp Rocket (10% off, prices vary)

TeeTurtle Games: Unstable Unicorns, Scram & Llamas Unleashed (30% off)

Codi ($80, 20% off)

Little Tikes Princess Horse & Carriage ($100, Prime Day launch exclusive)

Kids Gear

Stearns Puddle Jumper Kids Life Jacket ($12, 53% off) ** Top pick by Nadia from Fun with Mama.

Wanderwild Backpacks (*10% Off all Wanderwild products and 30% Off The Wanderer Backpack in Raspberry Stripe ONLY)

OmieBox (20% off, click coupon on listing to receive discount)

KidKraft Art Table with Drying Rack and Storage ($67, 54% off)

Clothing & Accessories

SOJOS Fashion Polarized Sunglasses for Women ($10, 25% off) **Top pick by Brianne from Stroller in the City

JstBU Tween Intimates (20% off)

Select Adidas Styles (save up to 30%)

––Karly Wood

All photos courtesy of Amazon/Feature photo: Mein Deal via Unsplash

 

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Amazon Prime Day 2019 Is Coming Soon (Here’s What We Know)

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The screen time debate seems endless. With so many conflicting studies and recommendations, it can be hard to know what’s best. For the first time ever the World Health Organization issued screen time guidelines for kids.

The new guidelines, which are somewhat similar to the recommendations issued by the American Academy of Pediatrics, state that kids under five should not spend more than one hour per day watching screens and that kids under one should not have any screen time whatsoever.

photo: StockSnap via Pixabay

Some experts argue that the guidelines don’t take into account the benefits of certain digital media and that WHO is only considering time versus quality of content. “Our research has shown that currently there is not strong enough evidence to support the setting of screen time limits,” said Dr. Max Davie of Britain’s Royal College of Pediatrics and Child Health. “The restricted screen time limits suggested by WHO do not seem proportionate to the potential harm.”

WHO didn’t get into the specifics of what harm could be caused by screen time beyond the recommendations, but explained that the guidelines were needed to combat the increasing amount of non-physical behavior among kids. The agency recommends that kids over one year should have at least three hours of physical activity every day.

—Shahrzad Warkentin

featured image: Annie Spratt via Unsplash 

RELATED STORIES

New Research Says More Screen Time Can Raise the Risk of an ADHD Diagnosis

Has Screen Time Gone Up Among Babies? A New Study Says Its Doubled

Here’s How Much Screen Time Little Kids Are Really Getting, But Is It Too Much?

 

The job:

Red Tricycle is seeking an experienced Senior Brand Marketing Manager to help lead the creation of our advertiser-focused custom content programs with the goal to create meaningful connections between the Red Tricycle brand, our advertisers and our audience. Content includes (but is not limited to) custom written content, social, influencer programs, custom video, and digital experiences.

The ideal candidate has worked in digital media space and has a creative production background, strong attention to detail, desire to become an expert in social and influencer marketing, and digital design basics. This position is a full-time, exempt, telecommute position.

This role will bring advertiser programs to life in partnership with Red Tricycle’s editorial team, social team, sales team, influencers, and freelance designers.

 

Responsibilities:

  • Develop advertiser campaign timelines and work back schedules to kick-off custom content in a successful fashion while managing various partner inputs and their timelines (i.e. newsletter team dates, editorial live dates, etc.)
  • Write informative marketing briefs to assist writers and freelancers in their content development, using client provided information and your own light research capabilities
  • Using basic graphic design and digital skills, make updates to custom content in the Ceros interactive tool and Red Tricycle’s WordPress platform
  • Partner to bring advertiser custom content to life on Red Tricycle’s Facebook and Instagram accounts by sharing approved creative and copy assets, timing and audience targeting information with the Red Tricycle social media team
  • Identify influencers for advertising programs based on client criteria and campaign KPIs
  • Basic understanding of influencer analytics related to the selection of influencers, evaluation of content and performance/engagement with their community
  • Assist the Sr. Director, Brand Marketing in the day-to-day influencer marketing program operations including reporting, billing, influencer communication, and social marketing extensions
  • Keep a close eye on the parenting vertical and digital trends to inform custom opportunities with ad partners. Present findings to sales and marketing team to incorporate into revenue opportunities.
  • Assist with advertiser wrap reports, with the ability to translate content performance details into exciting highlights and recommendations for future programs

 

Qualifications:

  • Education· Bachelor’s Degree in Marketing, Advertising, Business or related fields preferred
  • Experience: 2-5 years of campaign management or creative production/producer role
  • Experience in applying campaign objectives to social and influencer output

 

 

Additional Requirements

  • Our team finds success with self-starters and self-managers which means you take initiative to work on projects, share ideas and communicate regularly
  • You instigate communication with the team as you need it – whether that is via Slack, phone meetings, weekly statuses or however else you’ll find success in our digital/remote environment
  • You don’t hesitate to clarify anything that is confusing or overwhelming, rather than winging it
  • Strong organizational and process management skills
  • Ability to prioritize and organize your workload, checking in for help with this as you need it
  • Self-motivated and able to work well under pressure
  • Strong focus on teamwork and adept at managing relationships across departments
  • Excellent written and oral communications including the ability to present to clients and internal teams
  • Results oriented with great attention to detail
  • Creative thinker with exceptional problem-solving skills
  • Ability to work independently with minimal supervision

 

Photo: Rawpixel

According to the American Academy of Pediatrics (AAP), in 1970 children didn’t start regularly watching TV until they were four years old. Today, they report that children begin interacting with digital media at four months old. One look around and it’s easy to see that many children have their own cell phone, tablet, television or other type of screen that is occupying a lot of their time and attention. The problem with this is with all that screen time there are numerous ways that research shows it may be harming kids.

From the smallest of toddlers who are glued to watching tablets and televisions, to teens who are using their devices almost constantly, it’s prompted concerns that every parent should be aware of.

“There is no denying that technology plays a major role in our lives today, but when it comes to our children we need to be aware of the challenges it can cause,” explains Reena B. Patel, a parenting expert, licensed educational psychologist and author. “Children’s cognition skills are still developing, so it’s imperative that we take that into account when it comes to their screen usage time.”

In the same report, the AAP reports that 75 percent of children ages 0-8 have access to a mobile device and that most one and two-year-olds are using a mobile device on a daily basis. This trend continues through every age group. The average 8 to 10 year old is spending around eight hours per day on various forms of media and older children are spending more than 11 hours per day. A Pew Research Center report shows that 24 percent of teens go online “almost constantly,” and 92 percent of them report using their mobile devices on a daily basis.

As many would suspect, all of this screen time coming from phones, tablets and televisions, raises some questions about how healthy it is. In a separate AAP statement, they report that the cognitive impact of the media depends on the child ages, the kind of programming or games they are playing and social context of viewing. They find that there are both negative and positive outcomes.

When it comes to adolescents, screen time can have a negative impact. The research shows that adolescents who spend more time on electronic communication and screens (such as social media, texting and gaming) and less time on non-screen activities have a lower psychological well-being. In addition, excessive media use has been associated with obesity, lack of sleep, aggression, sleep problems and other behavioral problems.

Most parents realize that children also engage in learning activities and even have homework assignments they need to use screens for. They are a part of life and a part of their learning experience, as well as their entertainment one. Rather than sheltering kids from social media and screens, parents should strive for teaching them healthier ways to use them and how to maintain a balance.

With screens here to stay, it’s important that parents take steps to help keep their child’s time spent on them in check. Here are some tips to do just that:

  1. It’s recommended that children under the age of two not be exposed to screen time at all. For children over the age of two, it’s recommended that the screen time be kept to one to two hours per day at the most.
  2. Discuss the screen time challenges with your children, especially when they are adolescents and teens, so they understand the concerns. Ask your child what are the pros and cons of unlimited or excessive use of devices. Devise a plan for using screens, which limits the amount of time they can be used each day. When children are involved with developing the plan, they are more likely to follow the rules they helped create.
  3. Encourage kids to create a balance between screen time and non-screen time. It’s important that kids of all ages engage in physical and social activities that do not involve the usage of screens. Encourage them to have   real-life relationships, rather than their friendships being all online or done through electronics.
  4. Create rules that will help give them boundaries about when they can use their devices. For example, no devices at meals and no phones allowed in their bedrooms overnight.
  5. Find non-screen activities that the whole family can engage in. This will help them create bonds and learn healthy social behaviors.
  6. Use positive parenting techniques when working with kids to help teach them the limits of screen and social media time.
  7. Be the example that you want them to follow. From young children to teens, they are watching what parents do when it comes to screen time. Parents who overuse screen time are setting that same example for their children. Having healthy screen habits will teach children to do the same.
  8. Parents should be familiar with all the apps and devices their children use. They should have access to the social media apps as well. E.g, Instagram can be created and monitored from a parents account and note on social media pages that it is “parent monitored.” Also, become familiar with Internet safety, including setting parental controls and how to avoid giving too much personal information online.

“This is an issue that we can’t ignore and hope that it gets better,” added Patel. “We have to take the time to address it, no matter how old our kids are. The technology may be newer to us, but it’s always been a part of their lives, it will continue to be part of their everyday lives and they need to know how to use it in a healthy and constructive manner. They need parental guidance to get there.”

Reena B. Patel (LEP, BCBA) is a renowned parenting expert, guidance counselor, licensed educational psychologist and board-certified behavior analyst. For more than 20 years, Patel has had the privilege of working with families and children supporting all aspects of education and positive wellness.

I’m a science journalist, parent and the author of a book called How to Break Up With Your Phone, which is an evidence-backed look at what screen time is doing to us and what we can do to take back control. When it comes to kids, well…it’s complicated.

My short answer, having spent the last three years researching and writing about this issue, is that I think it is a bad idea to give children smartphones, at least without some serious caution and discussion and boundary-setting. Phones and apps are deliberately designed to be addictive—they share many similarities with slot machines and are specifically designed to keep us scrolling for as long as possible. That’s bad enough for adults, whose brains are already developed—and it’s even worse for children, whose brains haven’t yet matured. Giving a smartphone to a baby is the technological equivalent of handing them a pack of cigarettes.

I hear all the time from pediatricians and child behavioral experts who report that they’re seeing an increase in the number of kids (particularly middle and high school) sent to them for anxiety-related disorders. Some are even demonstrating symptoms of OCD and ADHD (and if you doubt that this could be related to smartphones, just observe your own behaviors and those of the other adults in your life). One pediatrician told me that he has had to physically remove phones from his patients’  hands and ask them to look at him while he’s talking to him (crazily, he also told me that when he gives the phones to the parents to hold, they often hand them right back to the kids). Suicidal thoughts are also way up.

I continue to be amazed by the hesitance of governments and professional organizations to classify compulsive smartphone use as an addiction disorder—the addiction specialists I’ve spoken with point out that the brain circuitry and chemicals involved in a gambling addiction and phone use are exactly the same. (And there are many crossovers with drugs, too.) Perhaps the hesitance is in part because we adults are addicted ourselves, so we turn a blind eye to our kids? I don’t know.

But in the meantime, here are some additional thoughts and suggestions:

The more time kids (and adults) spend on phones, the less time they spend actually socializing with other human beings, exploring the world through their senses (after all, when you’re on your phone you’re only using two out of five), cultivating creativity and developing the ability to maintain focus and stick with tough problems. The time we spend on our phones rewires our brains in a way that encourages distraction (see Nicholas Carr’s The Shallows: What the Internet Is Doing to Our Brains for more on this and/or his controversial article, “Is Google Making Us Stupid?”)—which is particularly concerning with kids, since their brains are still developing. And if that phone also is a portal to social media, it’s even worse. Check out Jean Twenge’s article in the Atlantic“Have Smartphones Destroyed a Generation?” for a sobering look at possible links between heavy social media use and mental health issues such as depression, anxiety and loneliness.

Excess phone/screen time is also strongly associated with behavioral problems and attention issues and—for some kids—may exacerbate conditions such as ADHD or OCD. (For more on that—and possible solutions—I recommend Victoria Dunckley’s book, Reset Your Child’s Brain: A Four-Week Plan to End Meltdowns, Raise Grades and Boost Social Skills by Reversing the Effects of Electronic Screen Time, as well as Nicholas Kardaras’s Glow Kids: How Screen Addiction Is Hijacking Our Kids—and How to Break the Trance. )

With that said, there’s nothing inherently good or bad about phones and screens. It all comes down to how we use them, how good a job we do of setting boundaries for ourselves and for how long (and how vulnerable we are personally to addiction.) After all, there are obviously many, many positive uses of technology and lots of amazing resources—from tutorials on YouTube to programs like iMovie—that encourage knowledge-seeking and creativity.

The trick is to establish boundaries, both for your children and for you. How do you want to interact with screens/phones as a family? When and where is appropriate to use then? When and where should they not be used? Some suggestions: keep phones out of bedrooms—instead, provide access to the internet via a desktop computer in a common space. Have everyone charge their phones in a central basket at night.

Establish a rule of only using your phones at home when they’re plugged into a charger—this means that you will have to make a deliberate decision to remove yourself from your family while you use it. (Bonus points if you set up the charger in a place that doesn’t have a chair nearby.) Here’s a great compilation of resources from Common Sense Media about kids and digital media and you may also want to check out Above the Noise.

Speaking of setting healthy boundaries for screen time, Anya Kamenetz, a former of classmate of mine and a fantastic reporter, has a whole book about screens and kids: The Art of Screen Time: How Your Family Can Balance Digital Media and Real Life. She has a great adage, based on Michael Pollan’s famous catch phrase: Enjoy screens. Not too much. Mostly together.

Then of course, is the question of what age is appropriate for a kid to get their first smartphones.

This is a hugely controversial subject, but here’s my take: follow the lead of Steve Jobs, Bill Gates and other tech giants, and wait for as long as possible before giving your kid a smartphone. Steve Jobs’ kids didn’t have iPads. Bill Gates didn’t get his kids phones till they were 14. The more you look into the parenting habits of tech insiders, the more you begin to wonder if they know something about their products that we don’t. Or, perhaps, the whole issue is that they don’t know their effects. As Sean Parker, Facebook’s first president, put it, “God only knows what [Facebook] is doing to our children’s brains.” 

Before you get your kid a smartphone, ask yourself what the purpose is. Is your goal to give them access to the entire internet at all times? Or do you just want to be able to call/text with them?  If it’s the latter, then why not get a flip phone? They still exist and they’re cheap.

Do you want to be able to communicate with them and see their location?  Instead of giving them a $500 + device, do an internet search for “GPS tracking watches.” For example, the GizmoPal, available for Verizon, has GPS so that you can keep track of its location, plus the ability to place phone calls to a limited number of phone numbers. The Apple iWatch Series 3 does something similar (though is more expensive).

And remember: your kid doesn’t have to wear the watch. One of my friends just has her daughter keep the Gizmo tucked in her backpack.

As for older kids who demand that you get them a smartphone because all of their friends have smartphones, I suggest channeling the spirit of my grandmother, who would actually say things like, “If all your friends jumped off the Brooklyn Bridge, would you, too?” By which I mean: YOU are the adult. You do not have to say yes. In fact, there are many, many, many reasons to say no—some of which are enumerated in this open letter to Apple, written by two of its biggest investors, demanding that the company do more to protect children from the potential negative impacts of its products.

If saying “no” doesn’t work for you, you can also employ the strategy used by my parents when I begged for a Nintendo set: they said that I was certainly allowed to have one . . . as long as I paid for it myself.

Social media warrants an entirely separate discussion, but let’s just put it this way: letting your kid onto social media—especially without having some major discussions first—is like releasing them into a tank of sharks. Bullying, sexting, harassment, shaming . . . it’s like the worst part of middle school, times a million (and likely accounts for much of the aforementioned increase in suicidal ideation).

If your kid does have/get a smartphone, I strongly recommend having a conversation about all the issues raised in my book. Discuss the potential for addiction. Talk about how—and why—social media apps are designed to addict you (and how they collect data on everything you do online).Set boundaries—both for your child AND for yourself. Set up a family media plan (see below). Make sure you make use of the parental controls that are currently available (here’s another great compilation—you may also want to search for your internet or phone provider, because Comcast, AT&T and Verizon all have their own separate products, too). And remember: this doesn’t have to be an all-or-nothing thing. It’s possible to use technology in a healthy way. It just requires self-awareness and the will to do it.

Lastly (for now), keep in mind that we adults are just as bad as kids are. I hear countless parents bemoaning the fact that teens are addicted to their phones without seeming to recognize that they are, too. So before you get on your kid’s case about their phone (or get them one to begin with), take a look in the mirror. And most of all, don’t be afraid to be the bad guy. Our job isn’t to be our children’s friends; it’s to raise healthy, emotionally stable kids. Sometimes that will make them mad at you—and that is totally okay.

Here are some more resources if you still have questions:

  • Common Sense Media is a nonprofit geared toward helping families establish healthy relationships with media of all kinds. It has a lot of useful articles, reviews and tips.
  • The American Academy of Pediatrics also sets guidelines for kids and screen time. Their latest recommendations include no screen time for kids under eighteen months (except videochatting), less than an hour a day of high-quality programming for kids up to five years old and consistent limits for kids over six. The AAP also offers a tool to help families set a “media plan”—visit HealthyChildren.org/MediaUsePlan for details. (I personally think their guidelines are too lenient, but FWIW.)
  • DeviceFreeDinner (via Common Sense) offers suggestions for how to have fun meals together without your phones.
  • If you’re looking for non-phone activities to do with your kids, well, that’s what Red Tricycle is all about!
  • Check out phonebreakup.com and screenlifebalance.com for even more of my thoughts on screens in general.
This post originally appeared on https://phonebreakup.com.

Catherine Price is an award-winning writer and science journalist whose work has appeared in publications including The Best American Science Writing, the New York TimesLos Angeles Times, Washington Post magazine, among others. She’s most recently the author of How to Break Up With Your Phone.