What are you watching lately? Since the beginning of the stay-at-home orders, more and more people are investing in streaming services. Reelgood looked to see which genres were seeing the most growth across various subscription VoD platforms. 

The team at Reelgood analyzed catalog data from Sept. 2019 for six major streamers and identified what percentage of all content in each service fell under every specific genre. Then they pulled that exact same data set for Jul. 2020 and drew a comparison between the two timelines.

They found that animated series saw a 187% lift in overall catalog representation on HBO Max relative to HBO Now’s catalog as of September last year. 

Movie Genre Growth
Courtesy of Reelgood

Comedy genre’s share of Netflix’s movie catalog went up by 6% in July 2020 compared to the genre’s library share in 2019.

Movie Genre Growth
Courtesy of Reelgood

Apple TV+ is growing their TV show catalog for the Mystery genre, which saw an increase of 74% compared to the genre’s share of Apple TV+’s library back in Dec. 2019.

—Jennifer Swartvagher

Featured photo: Morning Brew on Unsplash

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The economy is looking pretty good… if you happen to be a kid. A new study reveals that kids allowance is increasing at a faster rate than wages in America.

A recent survey conducted by The Harris Poll on behalf of the American Institute of CPAs (AICPA) polled 1,002 U.S. adults on the subject of kids’ allowance. What exactly did it find?

The survey found that kids are taking in an average of $30 per week, which adds up to $1,500 a year. The average rate for hourly chores is $6.11, up 38 percent from 2016. Meanwhile, the average hourly pay rate for all Americans increased by just 10.5 percent ($25.43 in 2016 vs. $28.11 in 2019) according to the Bureau of Labor Statistics.

More than 4 in 5 Americans believe kids should receive an allowance, with 52 percent agreeing that every cent should be earned and linked to chores. While a quarter (27 percent) believes it should be partially earned and partially gifted. Two-thirds of American parents give their kids an allowance of some sort, while 75 percent said the most important purpose of providing an allowance to kids is to teach them about the value of money and financial responsibility. Unfortunately, the survey found that allowance money is rarely saved.

photo: Rawpixel via Pexels 

Luckily the AICPA has some advice for parents looking to teach their kids about the importance of savings. “Rather than giving your child money to spend freely, consider an allocation process that rewards them for both short- and long-term thinking. Encourage them to set aside a percentage of the money they earn each week for certain spending categories like outings with friends, short-term savings, and long-term savings such as a college fund. Encourage even more savings by offering to match their long-term savings stockpile dollar for dollar,” says David Almonte, CPA member of the AICPA Financial Literacy Commission.

It’s important to have an open dialogue with your kids about money as well. The more often you engage your kids in financial discussions, the more likely they are to learn.

“Let your child set their own goals and help guide them towards them. Along the way, teach the principles of saving and budgeting. If a new game console is on their want list, show them how to calculate the amount that needs to be saved each week to reach that goal. For instance, if they receive $30 a week, but want a $240 gaming system, remind them that their goal equals eight weeks of allowance. Then, if there is temptation to splurge on a spontaneous item, like candy in the check-out aisle, ask whether it fits into their budget. This will help teach how skipping short-term wants can help them reach their long-term goals,” advises Monica Sonnier, CPA member of the AICPA Financial Literacy Commission.

—Shahrzad Warkentin

 

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Chances are you’ve heard a lot recently about young climate activist Greta Thunberg and her mission to get the world to take action to save the environment. Introducing those important lessons to young minds can be tricky, but a new picture book, Greta and the Giants is a great place to start.

Rather than focusing on the non-fiction narrative behind Greta’s campaign, Greta and the Giants is an allegory that helps illustrate her crucial message to a young audience. It focuses on encouraging kids to think about how their actions affect others. The book tells the story of Greta, who protects the animals living in a forest from Giants who want to chop all of the trees down.

photo: Courtesy of The Quarto Group

The book also includes tips for how kids and families can help reduce their carbon footprint. The publisher will be donating a percentage of the proceeds to 350.org, an organization Greta supports. In keeping with Greta’s message, the book will also be printed locally in the United States on 100 percent recycled paper.

Greta and the Giants will be available to purchase starting Nov. 19.

—Shahrzad Warkentin

 

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As Santa preps his sleigh for a worldwide gifting trip, you’re getting ready for your own holiday-time adventures. Now your kiddos can help to plan and fund your family’s vaycay—with BusyKid!

So what exactly is BusyKid and how can it help your littles to save for a holiday trip? The app is a digital platform for chores that helps teach kids responsibility and financial literacy, with options to receive their allowance on their own VISA, give to a charitable donation or even invest in real stock!

With BusyKid, parents can set up a chore chart and individual payouts for each type of chore. At the end of the week, kids will get their payout via direct deposit to the method of your choosing. Parents can also set a percentage to go directly to savings!

Using the app is a great way to practice the art of saving, be it for a family trip or for that coveted toy they’ve been wanting all year.

You can set up an account on BusyKid.com and receive a free 30-day trial. After that, it’s just $24.99 for an entire year with unlimited family members, with an extra $7.99 per year for a VISA prepaid debit card. The app is available for both iOS and Android.

—Erica Loop

All photos courtesy of BusyKid.

 

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There are a lot of factors that go into a student’s success. Now the College Board wants universities to consider the socioeconomic background of a prospective student by implementing an SAT adversity score.

As the Wall Street Journal is repotting, the College Board is launching the “Environmental Context Dashboard,” which would measure factors like the crime rate and poverty levels of a student’s neighborhood, to provide a more well-rounded picture of their “resourcefulness to overcome challenges and achieve more with less.”

The score will not take into account a student’s race, but it will look at things like average class size and the percentage of students eligible for free and reduced lunch. Colleges will be able to see this new score in addition to the standard SAT score, but students will only be given the standard number.

The change comes in light of the recent scandal over wealthy families allegedly paying bribes to have the SAT taken by others in order to get their kids into high-profile universities.

“There is talent and potential waiting to be discovered in every community — the children of poor rural families, kids navigating the challenges of life in the inner city, and military dependents who face the daily difficulties of low income and frequent deployments as part of their family’s service to our country,” David Coleman, chief executive officer of the College Board said in a statement sent to CNN, adding, “No single test score should ever be examined without paying attention to this critical context.”

—Shahrzad Warkentin

Featured photo: F1Digitals via Pixabay

 

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Teaching your kids about your family history and ancestry is important, but what if you’re unsure about your own family tree? Ancestry DNA kits have grown in popularity over recent years and there’s never been a better time to buy one than this big sale.

Just in time for DNA Day, Ancestry.com is offering a deep discount on its AncestryDNA kits. While the kits usually sell for $99, for a limited time you can get one for just $69.

So what do you get with that kit? You’ll be sent a small test tube to collect your saliva and send it back to a lab for testing. Within six to eight weeks your results will be viewable online. The results include a genealogical map of each of the ethnicities that make up your DNA, as well the approximate percentage of each.

This special sale is only available until Apr. 25, however, so if you’re hoping to learn more about your family history, act fast.

—Shahrzad Warkentin

Featured photo: iStock

 

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Forget about searching through racks and waiting in long lines—because Marshalls’ online store is coming! Recent reports say the brick-and-mortar discount retailer has plans to launch an e-commerce site sometime this year.

According to People, TJX Companies CEO Ernie Herrman told investors on a fourth quarter earnings conference call last week that the retailer’s would-be website is coming as soon as the second half of 2019. Marshalls’ sister store TJ Maxx opened its own website in 2013. Herrman reportedly said, “We have learned a lot from TJMaxx.com.”

Herrman also added, “We really believe it drives incremental store traffic given large percentage of returns online is in stores. It is going to encourage cross-shopping. That has worked really well for us.”

So what can you expect from the new Marshalls website? If the reports are correct, you won’t find the same merch that you’ll see in stores. That doesn’t mean you’ll see pricey picks or items that don’t follow the retailer’s lower-cost vibe. In a statement to People, a Marshalls’ representative said, “We expect Marshalls e-commerce site to offer a mix of merchandise that differs from what our customers will find in our stores. When we are ready to launch the site, we will let you know!”

—Erica Loop

Featured photo: Rawpixel via Pexels 

 

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According to recent data from the Pew Research Center, the rate of anxiety and depression in teens is on the rise. What’s fueling the current upswing in reported mental health issues? Here’s what teens themselves have to say about anxiety, depression and their peers.

A recent survey of 13- to 17-year-olds, by the Pew Research Center, found that more than half (7 out of 10) of teens view anxiety and depression as “major problems” among peers in their communities. Among the many challenges teens face regularly, academic pressure topped their list of anxiety and depression-causing problems.

photo: Alexis Brown via Unsplash 

A whopping 61 percent of teens surveyed admitted they feel “a lot” of academic pressure. This percentage was by and far the largest when it comes to self-reported pressures that teens regularly feel. Only 29 percent felt pressure to look good; 28 percent felt the social pressure to fit in. And even though sports may seem high on the teenager’s agenda, less than a quarter of teens (21 percent) reported feeling pressure to succeed athletically.

So what can you do to help reduce the risks of anxiety and depression over your child’s academic concerns? The Pew Research Center stats show that 59 percent of teens report wanting to attend a four-year college. This likely impacts the  growing pressure to succeed scholastically.

While nixing a college career isn’t exactly an option, you can help to minimize the risks. The American Academy of Child and Adolescent Psychiatry (AACAP) suggests that parents listen carefully to their teens, model appropriate stress management behaviors and support involvement in pro-social (non-academic) activities.

The AACAP also recommends that teens take steps to help reduce overall stress. These include maintaining a healthy lifestyle (eating, exercising and sleeping adequately), avoiding anxiety-inducing caffeine, learning relaxation techniques, decreasing negative self-talk, learning practical coping skills, taking breaks during stressful situations (such as listening to music) and forming a supportive friend network.

—Erica Loop

 

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People Who Work in These Industries Are More Likely to Have an Affair

Photo: Pixabay

The specter of on-the-clock cheating (or cheating after-hours with a co-worker or client) exists prevalently in pop culture (Mad Men, Scandal, Grey’s Anatomy, Fatal Attraction…. The list goes on and on and on).

And while cheaters can certainly pop up in a wide range of professions, data shows that 13 fields have a higher percentage of self-confessed adulterers in their numbers than others.

Ashley Madison, the infamous dating site that specializes in setting members up for extra-marital affairs, polled the career status of its membership base and generated a report on the careers most likely to attract wandering spouses, which was published by Business Insider. While Ashley Madison did observe differences between the careers of male members and female members, 13 careers emerged as particularly prominent among this cheat-happy population.

13. Politics

Only 1 percent of Ashley Madison’s female members work in politics. And (much to our surprise) less than 1 percent of male members admit to a career in the political sphere.

12. Arts & Entertainment

Women in the arts (actors, musicians, writers, producers, directors, etc) represent 4 percent of Ashley Madisonians and a slightly-lower number of members (3 percent) are men working in the same arena.

11. Agriculture

Men involved in farming and related fields account for 3 percent of Ashley Madison members, while women in the field don’t represent a notable percentage of Ashley Madison participants.

10. Legal

Women in the legal field—whether lawyers, paralegals, judges or aides—comprise 4 percent of Ashley Madison members. Meanwhile, 4 percent of male members also cop to working in law.

9. Marketing & Communications

Marketing professionals require strong interpersonal skills and talent for socializing—and some may take these talents to the extreme, based on Ashley Madison membership numbers. 4 percent of female members and 6 percent of male members work in the communications field.

8. Social Work

According to Ashley Madison’s findings, 2 percent of male members work in the social work field and 9 percent of female members do the same.

7. Retail & Hospitality

An industry famous for promoting socialization and outgoing interactions, retail & hospitality claims 9 percent of Ashley Madison’s female members and 8 percent of its male members.

6. Finance

The image of the slick, aggressively non-monogamous Wall Street tycoon is a common one throughout movie and TV history and Ashley Madison reveals some potential truth to the stereotype: 8 percent of male members and 9 percent of female members work in finance.

5. Education

Men working in education—whether as teachers, professors, administrators or visiting lecturers—account for 4 percent of Ashley Madison members…but that number skyrockets when looking at the number of female educators who signed up for the site (12 percent).

4. Entrepreneurship

Those who choose to strike out on their own and start businesses also may, in some cases, be prone to imaginative concepts of fidelity; for both male and female Ashley Madison members, entrepreneurship proved the fourth most popular career choice.

3. Information Technology

Women working in I.T. support represent 8 percent of Ashley Madison members, while their male counterparts make up 12 percent.

2. Medical

As it turns out, Grey’s Anatomy may be onto something. 23 percent of female Ashley Madison members work in the medical field as doctors or nurses, while 5 percent of male members do the same.

1. Trades

Professions like construction, plumbing and welding feature more flexible and unpredictable schedules than traditional 9-to-5 positions, which, according to communications director Isabella Mise of Ashley Madison, [makes it easier for people] to fly under the radar when it comes to sneaking around with an affair partner. 4 percent of female Ashley Madison members work trade jobs, while that number rises to a full 29 percent in the male-membership pool.

—Taylor Tobin, for Fairygodboss

This post originally appeared on Fairygodboss.
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