And the Most Popular Toy in America Is…

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You probably know your own country’s hot toys for the season (and which ones are impossible to snag!), but do you ever wonder what kiddos in Europe or South America are clamoring over this year? Luckily, TheToyZone has done all the work for you!

As part of the company’s annual toy report, researchers created a list of popular toys by cross-referencing them with popular toy round-ups, monthly Google searches for each toy in each country and whittled down the ones with with the highest search volume to show the most popular in each category. So what was the verdict?

photo: TheToyZone

To start, the results are broken into consoles, board games, dolls, classic toys and building and construction toys. Unsurprisingly, North America loves its consoles with the PS4 coming in on top (probably because the PS5 is IMPOSSIBLE to get). That particular “toy” is the most popular in the highest number of countries, although the United States technically has more searches for the PS5.

Over in Europe, you’ll find LEGO is king and Barbie making a splash in many countries throughout the world. Overall, 90’s toys continue to dominate, along with consoles, TV toys and good ole classics.

Want to see the entire country-by-country report? Head to

––Karly Wood

Feature photo: Paige Cody via Unsplash



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