According to recent reports, you’ll find plenty of fair trade coffee at Target by 2020. Fair Trade USA recently announced the big red bullseye retailer’s decision ensure its every coffee in its Archer Farms private label brand will be 100 percent fair trade.
So why should you care if your coffee is Fair Trade-certified? And what exactly does Fair Trade-certified mean? Fair Trade-certified coffee (and other products) come from manufacturers committed to empowering farmers and workers, protecting the environment and making conscious choices for a better world.
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Fair Trade helps to ensure income sustainability for workers and empowers the people in the communities where coffee and other certified products come from. Paul Rice, founder at CEO of Fair Trade USA told Reuters, “The current market is nothing short of a disaster for coffee farmers.” Fair Trade USA is working towards instituting per pound ($1.40) for coffee farmers—plus an additional 20 cents per pound of Fair Trade coffee sold.
Look for an increased Fair Trade certified presence in Target’s coffee aisle, or online, in the upcoming years!
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