Target’s Newest Apparel Collection Stands Out & Gives Back in a Big Way

If you’re looking for a wardrobe update that makes a statement, look no further than Target’s new Vital Voices collection, a limited-time collection of women’s apparel, accessories and stationery. Not only is the “A New Day + Vital Voices” line one stylish endeavor, more importantly, it showcases the work of Vital Voices, a non-profit organization that highlights the work of female leaders who are working to bring positive change to the world.

Target is known for partnering with top designers and celebrities on limited edition collections, but each piece in this special collaboration was inspired by the mission of Vital Voices, as well as the stories of the women it supports.

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The 25-piece capsule collection will be available for just a few weeks at 1,000 select Target stores and on The line includes an assortment of graphic tees, skirts, dresses, moto jackets, pouches and scarves, in addition to notecards, notebooks and pens. Prices range from $4.99 to $39.99 and in sizes XS to 4X.

Target’s goal is to bring more awareness to the mission of Vital Voices and to continue supporting women who are making a big change. Some of Vital Voices’ success stories include supporting activists for youth engagement, criminal justice reform and gun violence prevention, as well as organizations that transition human trafficking survivors into tech careers.

Don’t wait to shop this limited edition collection! It will only be around for a few weeks.

––Karly Wood

All photos: Courtesy of Target



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