Target Plus Is the Big Red Bullseye Retailer’s Answer to Amazon

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If it seems like absolutely everyone is asking, “What is Target Plus?”—you’re not wrong. The big red bullseye retailer’s answer to Amazon is here and you need to know about it!

Now you can shop a serious selection of third-party products right from Target + is the company’s new initiative, aimed at bringing its customers more e-commerce options.

The third-party sellers, which Target carefully curates, will bring online shoppers more to choose from in categories such as home, toys, sporting goods and electronics. According to Rick Gomez, Target’s chief marketing officer and digital officer, “Guests look to Target for great products. With Target +, we aim to give them easy access to even more great products by partnering with best-in-class specialty and national brands that will help guests save and get more done in just one stop to”

So how do you take advantage of Target + and all the shopping glory that comes with it? Simply visit The new products are seamlessly integrated into the existing site.

And bonus, you’ll still get all the extras you’ve come to know and love from the retailer. Gomez also said, “Target + provides guests with a curated selection of product choices that enhance our existing assortment, with the perks they enjoy from Target, like 5 percent off with a Target REDcard, free shipping and easy in-store returns.”

—Erica Loop

Featured photo: Christina Morillo via Pexels 



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