Jessica Pollack Payne has spent the past decade helping to grow the digital presence of national media brands through engaging content and rigorous SEO. She was previously the digital lead at Today's Parent magazine, Canada's largest national parenting brand, and HELLO! Canada, where she learned entirely too much about international royalty. After Jess had her first of two kids, she knew her days of interviewing celebrities were over and quickly pivoted to parenting. The goal was to help new parents like herself navigate this disorienting new world by providing answers to their many, many, many, many, many questions. When her littles aren’t busy rejecting her latest culinary offerings, Jess and her husband love spending time with them outdoors and traveling as a family.