Leadership

Board

James Warburton

Non-Executive Chair

Mr. Warburton has had an extensive executive and entrepreneurial career in the media, marketing, sports,

events and advertising industry. He was Managing Director and CEO of Seven West Media from 2019 to 2024

in which time he drove digital to 50% of earnings and led revenue share in the market.

Prior to Seven West Media, Mr. Warburton was the Chief Executive Officer and Managing Director of APN

Outdoorwhich was acquired by JCDecaux for $1.3bn only 11 months after his appointment in 2018.

Mr. Warburton was previously the CEO of the Supercars for five years, during which time he delivered

unprecedented broadcast, sponsorship, and funding deals for Archer Capital, leading up to a successful exit in

2021.

He has also held senior leadership roles at media buying company Universal McCann, looking after some of the

Nation’s biggest advertisers, the diverse media organisation Seven Media Group as Chief Revenue Officer for 9

years and the television company Network 10.

Zsofi Paterson

Chief Executive Officer & Managing Director

Zsofi Paterson is an experienced scale-up CEO of private and publicly listed global digital consumer businesses. Zsofi is currently the CEO of Tinybeans (ASX:TNY), a leading private photo-sharing app that helps parents capture and safely share precious moments with loved ones. Bringing over a decade of strategic leadership and a proven track record of driving growth, as a mum of two daughters, Zsofi was a power-user of Tinybeans before being appointed as CEO in July 2023. Prior to Tinybeans, Zsofi was the CEO of Quadrant Private Equity owned “Loup”- a portfolio of digital fitness apps, including globally loved ‘Centre by Chris Hemsworth’. Leading a team of 60 employees across product, marketing, content and analytics, Zsofi scaled Centr globally and led the successful company exit to US PE firm Host Post Capital in 2022 for $100M + valuation.

Zsofi spent 4 years in Los Angeles, at the intersection of talent, media and technology at boutique talent management and strategic advisory firm ROAR, and at venture backed video start-up Vessel. Zsofi held executive positions at Nine in Australia, where she led strategies for innovation and new revenue models in broadcast and digital media; and began her career as a Corporate Lawyer at DLA Piper in Melbourne.

Mike Rothman

Non-Executive Director

Mr. Rothman co-founded and served as CEO of Fatherly, the leading digital lifestyle brand for Dads. Under his leadership, Fatherly earned Webby awards and Peabody nominations for its website, newsletter and podcast products, culminating in a successful trade sale of the business.
Prior to his work at Fatherly, Mr. Rothman was one of the founding employees at Thrillist, where he was responsible for digital sales and revenue operations during the company’s first seven years.

Mr. Rothman is committed to giving back to the community. He advises several not-for-profit organizations, including The Moth. His contributions to the parenting media space have been recognized with numerous accolades, including being named one of Ad Age’s 40 under 40 and Ideo and Melinda Gates’ Care 100.

Andrew Silverberg

Non-Executive Director

Andrew Silverberg is an experienced Investment Manager and Analyst based in the United States. Andrew manages Thorney’s US-listed equities, unlisted investments and properties. Prior to joining Thorney, Andrew was Senior Portfolio Manager for a multi-billion-dollar NYC family office, partner in a USD$500 million hedge fund, and Portfolio Manager for a USD$40 billion institutional money management firm.

Key management team

Caroline Simensen

Head of Marketing

Caroline is a dynamic marketing leader with extensive experience driving brand growth through integrated, data-driven strategies. As Head of Marketing at Tinybeans, she leads global marketing efforts, combining innovative approaches with strategic partnerships to enhance brand presence and accelerate business growth. Previously, Caroline played a key role in expanding Camplify’s presence across Australia, New Zealand, and Europe, helping drive significant brand awareness and business growth. With a proven track record in brand management, partnerships, and influencer collaborations, she consistently delivers impactful results that boost customer engagement and foster long-term growth. Caroline holds a degree in Commerce from Oslo Business School and brings a global perspective to her leadership.

Matt Mulligan

Head of Product

Matt has 20 years of product experience in startups and listed businesses in the US and Australia. Most recently at Propel Ventures, Matt has created products and partnerships in SaaS, payments, lending, e-commerce and data for MYOB, OneTwo, Sensis and Brickfloor.

A proud dad as well as a product leader, Matt is passionate about creating technology that brings us closer without compromising on privacy and believes the best growth engine for any business is a product that people love to use.

Rebecca White

Chief Finance Officer

Rebecca has had an extensive career across the UK, Australia, and the US, in accounting and operational leadership roles. Ms. White currently provides CFO advisory services to ASX listed companies through her role as Director of Operations at Traverse Accountants, an accounting firm based in Sydney, Australia. Prior to this Ms. White was CEO & Executive Director of Revasum, Inc. (ASX:RVS), following prior roles at RVS as CFO and COO. She was previously an auditor at BDO’s assurance practice in Sydney and London, and is an ICAEW Chartered Accountant, licensed in the UK. Ms. White has strong experience in financial governance, capital strategy, finance planning, investor relations and ASX compliance.

Kay Salcedo

Director of Data & Analytics

Kay is an experienced data and analytics leader with a proven track record across industries including FMCG, Loyalty, Aviation, and Healthcare. She has led some of Australia’s most groundbreaking data projects, driving innovation and value at leading companies such as Woolworths, Coles, Qantas, Danone, and Sonder. Kay’s expertise lies at strategically leveraging data to unlock business potential, ensuring that every initiative delivers measurable, long-lasting impact.
Her commitment to pushing the boundaries of data-driven solutions continues to inspire teams and organizations, with a constant focus on enhancing customer experience and delivering actionable insights.

Wilson Lilburne

Head of Engineering

With over 15 years of experience leading development teams, Wilson has delivered impactful software solutions across industries such as medical imaging, education, and banking. At Propel Ventures, he has driven strategic projects while managing diverse teams and fostering innovation.
Wilson is passionate about building high-performing, inclusive teams and thrives on creating scalable solutions that align with business needs, all while cultivating a positive, product-led culture that drives success.