Since Red Tricycle was acquired by Tinybeans in February 2020, the combined brands have been hard at work building new products and resources to support and engage our joint community of parents.

photo: @expecting_grey

Today, we are happy to announce the launch of The Hive influencer platform. The Hive taps into Red Tricycle and Tinybeans users who are bloggers or social media influencers to help amplify their voice, grow their audience and offer monetization opportunities through both Tinybeans and Red Tricycle’s relationships with national brand partners including Kraft, Amazon and LEGO.

photo: @strollerinthecity

Hive influencers are a collection of moms (and dads) who represent are crushing it in the parenting world on their own terms. Think you might want to join the Hive?

Parents who have a blog with 25K unique monthly views or social media following over 5K are encouraged to submit their application through this page: tinybeans.go-vip.net/thehive

Benefits to participating in The Hive Influencer program include being featured in Red Tricycle and in Tinybeans, links and promotion of your social channels and blog, invitations to exclusive events, free tickets to VIP parties, and paid opportunities to work with our brand partners on national campaigns.

Sound like fun? Submit your application here.

 

If you are planning on attending the Brickworld LEGO Fireworks Virtual Con on Sat., Jun. 27 there is a new community discussion that was just added to the agenda from 2 p.m. to 3 p.m. CT. “Building Our Voices”  will facilitate participants building a representation of their voices while talking about their experiences with the group.The discussion will be moderated by LEGO influencer Ryan Linsner, who owns the Bricks and Minifigs LEGO store in Crest Hill, Illinois.

LEGO bricks

Brickworld is also holding a fundraiser for The Education Trust, a national nonprofit that works to close opportunity gaps that disproportionately affect students of color and those from low-income families. Donate here to help raise $1,000 by Jul. 19.

“Brickworld is pleased to continue to bring LEGO bricks to the world,” says producer Mark Larson. “Our virtual events allow global fans to learn new construction techniques, be inspired by massive buildings, participate in global games and remain #SaferAtHome!” Brickworld is also posting ongoing how-to demonstration videos so LEGO builders can improve their skills at home. Current postings include Building Round Part One and Building a Truss Bridge. Fans are encouraged to subscribe to the Brickworld YouTube channel to see the latest in alternative builds and other skills.

Tickets to the conference are $9, with $1 from each ticket donated to Brickworld’s longtime charity partner Make-A-Wish. Only 2,000 tickets will be offered worldwide, so early registration is encouraged at https://brickworld.com/brickworld-virtual-jun-27/.

—Jennifer Swartvagher

Featured photo: Xavi Cabrera on Unsplash

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Are you counting down the days until the digital release of Trolls World Tour? Now you can plan to attend a premiere party too. The Trolls World Tour #WalmartWatchParty premieres on Apr. 10 at 6 p.m. ET/ 3 p.m. PT on Vudu with a Red Carpet preshow on Walmart’s Twitter at 5:30 p.m. ET/2:30 p.m. PT.

Last month, Universal Pictures announced that Trolls World Tour will be released on demand on  the same day it was set to hit theaters. Even though we can’t go to the movie theater, we can enjoy the sequel to Trolls right from our living rooms.

If you want to start prepping for the watch party in advance, Walmart has you covered. There is a special area on Walmart’s website dedicated to the Trolls World Tour premiere. You can find party accessories for purchase as well as a checklist for all of the must-haves for your movie night celebration, including a recipe for Tiny Diamond’s glitter popcorn.

If you want to rock a Trolls signature look, check out influencer videos to create a Trolls hairdo and Queen Poppy makeup. There’s also instructions for DIY wigs and instruments. 

Families can also show off their look by downloading their own movie premiere backdrop for hair-raising pics.  

Everyone who rents the movie on Vudu for $19.99 and buys a Trolls toy on the Walmart website will receive a $10 gift card.

—Jennifer Swartvagher

Featured photo: Trolls via Instagram

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Looking for a fun art activity to incorporate into the home schooling day? Crayola has the resources for you. Using art materials and crayons, parents and kids can create just about anything they can imagine.

Parents, teachers and kids can visit the Crayola  At-Home Creative Hub for access to educational and crafting resources during this time of distance learning. This site features creative lesson plans, DIY crafts, how-to videos, free coloring pages and weekly At-Home inspirational emails.  

Crayola’s At-Home Hub houses 100s of craft tutorials with complimentary how-to videos and craft recipes, providing families with fun, clever and easy to do creative activities. The Crayola Education Team will continue to provide resources as well as hosting virtual events. 

  • Every Tues. and Thurs. at 1 p.m. ET, Crayola will be launching live crafting events on Crayola’s Facebook page hosted by craft influencer Lynn Lilly from Craft Box Girls. Each episode will feature family friendly craft activities and will encourage viewers to share their creations via #crayolacrafts.

 

  • Every day at 3 p.m. ET Crayola will premiere a Crayola Create it Yourself Craft Tutorial video on their Facebook page, featuring fun daily craft activities to easily make at home.

National Crayon Day

Also, in honor of National Crayon Day, Mar. 31, Crayola has four easy crayon crafts you can do using supplies you probably have on hand. On the website you can find the instructions for Melted Crayon Butterflies, Crayon Art T-Shirt, Crayon Letter Decoration and Crayon Melter Canvas Art.

—Jennifer Swartvagher

Featured photo: Crayola

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There’s no doubt that becoming a mom for the first time is something that will change you forever. It’s definitely one of the happiest moments in your life, but that doesn’t mean it’s going to be the easiest. That’s why influencer Emilia Taneva has put together three tips that every new mama should prepare for.

Breastfeeding as Early as Possible

Breast milk is ultimately the best source of nutrition for a newborn. It is packed with immune-boosting nutrients and can protect against infections and diseases such as diabetes, obesity, and asthma. For mothers, breastfeeding helps reduce the risk of breast and ovarian cancer and speeds up recovery after delivery. Most hospitals have lactation consultants on staff who are always happy to teach you and your baby to latch. Don’t get discouraged and look for assistance if breastfeeding gets difficult or painful. Remember that some moms can’t breastfeed and don’t have enough supply. Supplementing or feeding with formula won’t make you a bad mother!

Take Care of Yourself & Research Breast Pumps and Products That Will Save You Time

Take care of yourself and sleep whenever you can. Nobody will judge you if your house doesn’t look perfect—household tasks can wait. Accept any help you can get for babysitting, cleaning, laundry, and cooking. Be kind to your body and don’t expect to get back in shape overnight. Drink at least eight glasses of water per day and eat healthy so you could feed your milk supply. Research some of the wireless breast pumps that fit in your nursing bra so you could pump hands and cord-free anywhere in any position while working on other tasks. If you have to go back to work immediately, make sure you create a pumping nest in your office with all the necessary things like hand sanitizer, breast pump sanitizer spray and wipes, breast milk cooler carrier bag, milk storage bottles and bags, breast pads.

Listen to Your Baby’s Cues

Babies will give different behaviors and tones of crying. Within the first few weeks, pay attention to those signals so you could easily decipher what it is your baby is trying to tell you. Cues for hunger such as fist sucking, lips smacking, restless acting, reaching with arms and legs start way before crying. When the baby wants to play, they will give engagement cues which might include eye contact and smile, babble or coo. If your baby is tired, they might turn their head away, squirm, yawn, wrinkle their forehead or frown. Responding to the baby’s signals will help regulate his emotions, develop a sense of trust, and prevent the full-throated wail.

Ruthi Davis is a the Founder of Ruth Davis Consulting LLC with over two decades of success in advertising/marketing, media/publicity, business development, client relations, and organizational optimization for a variety of clients. Ruthi is a proud mom and influencer in the parenting and family market as founder of the Superfly Supermom brand.

Looking for a side gig you can do from home? Are you super excited about rosé season (aka summer)? Then you might just earn thousands to rosé all day.

Rosé All Day is searching for a rosé influencer who will be paid $10,000 to create posts about summer’s best wine and score a free vacation to France. What mom doesn’t deserve a free vacation with wine?

In order to enter all you have to do is follow @Rose_All_Day and post your best Rosé All Day moments on Instagram and tag the account. The more posts you make the more chances you have to win. The contest kicks off Jun 8 and runs through Labor Day. Five finalists will be announced and a winner will be chosen from one last rose-related post.

“The Rosé All Day brand was created based on the success and phenomenon of the #RoséAllDay lifestyle that has taken over our menus, our glasses, and our social feeds,” Principal of Biagio Cru Wines & Spirits, Darren Restivo said. “To embrace the community from which we were born, we want to find someone who relates to this lifestyle to digitally encapsulate the Rosé All Day life.”

—Shahrzad Warkentin

Featured photo: Rosé All Day via Instagram

 

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Photo: Pixabay

For 30 days, I went without social media. And I survived. I hate to admit it, but I had become addicted to my phone. I would get anxious if I could not find it. I would get literal sweats thinking about messages I was missing, or comments that were left unaddressed. My phone had become my escape from toddler tantrums, spilled cheerios on the floor and cold coffee spilled on my white couch. I did not want to admit I had a problem, but when my 5-year old daughter drew a picture of my family and included my phone in my hand I knew I had to make some changes.

When my husband challenged me to the concept of a work and social media sabbatical for 30 days, I knew it was going to be hard. But I had no idea how hard. For the first 2 days I had literal shakes. I had removed my email, and all social media apps from my phone, but the habit of checking my social media app at any available moment had become so habitual, that I would tap the blank screen where they once were. When I would open my phone and realize there was nothing on it to do on my phone, I would sit there restless and unsettled. I had no idea how much I had relied on my social media apps to provide me affirmation, entertainment and a means of escape. Kicking the habit of constantly engaging my mind and my thumbs was a really hard shift.

But then towards the end of that first week I got used to my new normal. I left my phone in my purse, rather than having it on my body at all times. I read books with my kids without being distracted. I took walks without being distracted. I basically did normal things in life, that I used to do before I had a smartphone, without constantly being distracted.  Doing things without being distracted. What a novel concept. I am a high achiever. I have a ton of stamina and can get a lot of things done in a day. But interestingly, my biggest takeaway from my social media sabbatical was that by doing less, I actually achieved so much more. And the things I did give my attention to, got a lot more of me.

Here are my top observations from my walk in the social media desert, and why I think everyone should take a break from social media on the regular.

1. IT HELPS CLARIFY WHERE YOU SHOULD BE SPENDING YOUR TIME When my husband would nag me about how much time I spent on my phone, I would roll my eyes and in my head think, “Oh dear husband, how little you know about my career. I run a business! I’m an influencer! Don’t you understand I need to be connected at all times to respond to comments, answer queries, and remain relevant to my audience?”  Since I did not want to fall off the face of the internet universe completely, I did pre-program a few posts here and there, and told my followers of my absence. I put an auto-responder on my email. I even had my sister monitor my DM inboxes for me just in case something urgent came through. And what happened? Life went on. Everything continued to operate. I still got comments on things. I still got requests for info. And while I did not personally respond to everything, they all got handled.  The lack of noise and constantly responding to things really helped me see where my gifts could serve my customers best, and where my talents could make the most impact in both my family and my business.

2. I BECAME A BETTER FRIEND  This might sound a little grade six school yard like, but hear me out. I love social media- and I love some of the friendships I have made on my various platforms. But the absence of social media made me miss certain people. And so I picked up the phone and actually called them. And they called me. It was like returning to a time pre-smart phones and to what friendship was like back then: a time you actually connected with a person by hearing their voice and conversing back and forth. And it was awesome.  While social media is an amazing tool for connecting people, and I absolutely see its value, the absence of it made me a more intentional friend, and that was such an unexpected bonus.

3. I GOT MORE DONE BY DOING LESS This is revolutionary- be less busy and you get more done! I really had no idea the firm grasp social media had on my life. I kid you not, I was probably engaging in non-intentional (meaning just random scrolling, tweeting, liking, hearting) social media consumption for upwards of 6 hours a day. Yup, you read that right. This six hours was not all at once of course- in line at the grocery store, waiting for my order at a restaurant, while my kids played at the park, as soon as I got out of an appointment, the moment I opened my eyes in the morning, and the last thing I saw before going to sleep. You don’t think those little moments add up to much- what’s 15 minutes here and there, right? But string together those 15 minutes all day long and you get a massive chunk of time that you’ll never get back. Imagine what could be done with six hours a day? The absence of the constant distractions meant my mind was quiet. I was able to think about one thing at a time. And let me tell you, that bore a lot of fruit. I wrote. I schemed. I planned. I dreamed. I prayed. And some serious stuff came to the surface that I think I had suppressed in a sea of social media swimming.

4. I WAS NICER TO EVERYONE AROUND ME As a result of my phone addiction, I had become so incredibly distracted all the time. I was always finishing up just one last post, always responding to just one more comment. I was always doing something at the same time as something else. And my family suffered. I was short with the people I loved most, and not present to the people with whom I can do the most good.  Without constantly feeling pulled in other areas, I was more present and more grounded, and I think everyone benefited from it.

5. I DID NOT COMPARE MYSELF TO STRANGERS The first observation I found when I started engaging in social media again after my social media sabbatical, was that I went right back into comparing myself to total strangers, and feeling envious. No good comes from envy, and I was super surprised how quickly the feeling came over me within seconds of returning to social media. I write all of this because I never thought I could live without social media. And I survived. And I think that you could too.

If you’d like to reduce the amount of time you spend on your phone and examine your relationship with it as a result, here are a few strategies to set you up for success:

– Only use social media at designated times of the day, and stick to these periods like you would a gym class or any other appointment.

– Use a tool like HootSuite to pre-program social media posts so you can streamline your usage of these apps. – Use an app like Freedom or AppDetox to set time limits and block certain apps at certain times to improve productivity, mindfulness, and connection with others.  – Remove social media apps from your phone and only use them on your laptop or desktop computer.

 

Interior designer from HGTV’s “Buying and Selling with the Property Brothers,” lifest‌yle expert, author and mom of seven Lisa Canning almost lost her family by pursing career success. Now she coaches moms on how to live their best lives, eliminate stress, feel less guilt and get more done while chasing their dreams.

 

The job:

Red Tricycle is seeking an experienced Senior Brand Marketing Manager to help lead the creation of our advertiser-focused custom content programs with the goal to create meaningful connections between the Red Tricycle brand, our advertisers and our audience. Content includes (but is not limited to) custom written content, social, influencer programs, custom video, and digital experiences.

The ideal candidate has worked in digital media space and has a creative production background, strong attention to detail, desire to become an expert in social and influencer marketing, and digital design basics. This position is a full-time, exempt, telecommute position.

This role will bring advertiser programs to life in partnership with Red Tricycle’s editorial team, social team, sales team, influencers, and freelance designers.

 

Responsibilities:

  • Develop advertiser campaign timelines and work back schedules to kick-off custom content in a successful fashion while managing various partner inputs and their timelines (i.e. newsletter team dates, editorial live dates, etc.)
  • Write informative marketing briefs to assist writers and freelancers in their content development, using client provided information and your own light research capabilities
  • Using basic graphic design and digital skills, make updates to custom content in the Ceros interactive tool and Red Tricycle’s WordPress platform
  • Partner to bring advertiser custom content to life on Red Tricycle’s Facebook and Instagram accounts by sharing approved creative and copy assets, timing and audience targeting information with the Red Tricycle social media team
  • Identify influencers for advertising programs based on client criteria and campaign KPIs
  • Basic understanding of influencer analytics related to the selection of influencers, evaluation of content and performance/engagement with their community
  • Assist the Sr. Director, Brand Marketing in the day-to-day influencer marketing program operations including reporting, billing, influencer communication, and social marketing extensions
  • Keep a close eye on the parenting vertical and digital trends to inform custom opportunities with ad partners. Present findings to sales and marketing team to incorporate into revenue opportunities.
  • Assist with advertiser wrap reports, with the ability to translate content performance details into exciting highlights and recommendations for future programs

 

Qualifications:

  • Education· Bachelor’s Degree in Marketing, Advertising, Business or related fields preferred
  • Experience: 2-5 years of campaign management or creative production/producer role
  • Experience in applying campaign objectives to social and influencer output

 

 

Additional Requirements

  • Our team finds success with self-starters and self-managers which means you take initiative to work on projects, share ideas and communicate regularly
  • You instigate communication with the team as you need it – whether that is via Slack, phone meetings, weekly statuses or however else you’ll find success in our digital/remote environment
  • You don’t hesitate to clarify anything that is confusing or overwhelming, rather than winging it
  • Strong organizational and process management skills
  • Ability to prioritize and organize your workload, checking in for help with this as you need it
  • Self-motivated and able to work well under pressure
  • Strong focus on teamwork and adept at managing relationships across departments
  • Excellent written and oral communications including the ability to present to clients and internal teams
  • Results oriented with great attention to detail
  • Creative thinker with exceptional problem-solving skills
  • Ability to work independently with minimal supervision