Thinx Offers Solutions to New Parents with Launch of Postpartum Set

by Jennifer SwartvagherSeptember 23, 2020

Postpartum bleeding in the weeks after birth is expected. Thinx, makers of period absorbing underwear, is now offering a Postpartum Set which is specifically dedicated to people who have recently given birth. This set will offer five pairs of underwear designed to absorb postpartum flow.

The set, which will offer two Moderate Hiphuggers, two Super Cotton Briefs, and one Super Hi-Waist, is intended to be used in the 2-6 week postpartum period after giving birth.

“As someone who recently gave birth to my second child, I can speak confidently about the convenience, comfort, and security using Thinx gives after having a baby,” commented Maria Molland, Thinx Inc., CEO. “I’m excited that we are offering this set that makes it easy for new parents, or their loved ones looking for the perfect baby shower gift, to get exactly what they will need for that time in life.”

The innovation of Thinx at their highest absorbency level (Super) can hold up to four regular tampons’ worth and are designed to replace disposable period products, providing leak protection to every new parent.

“I have worked at Thinx for 4 years, and I have been a loyal user of the underwear since that time, but I really gained a new appreciation for them, and how they work, after I gave birth to my daughter last December. They just made me feel like my semi-normal self again!” Daniella Amirian, Director of Growth Marketing.

Wearing a regular pair of underwear with built-in leak protection, like Thinx, are just what parents need. In addition to bleeding right after giving birth, a person’s menstrual cycle — the flow they’ve always known — can change dramatically after having a child. The Thinx Postpartum Set will help new parents manage the unpredictability of their “new” period when it returns, so the set will continue to be a go-to in the underwear drawer.

“I gave birth in January of this year; and as a new parent there are so many things you’re learning and experiencing! I really love that with Thinx, postpartum bleeding was one less thing to worry about as I adjusted to my new routine,” commented Ariela Gittlen, Thinx, Inc. Designer.

—Jennifer Swartvagher

Featured photo: Thinx

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Kit Kat Flavor Club Gives Fans the Chance to Taste New Flavor Innovations

by Jennifer SwartvagherSeptember 21, 2020

Kit Kat is giving 200 fans the opportunity to be one of the first to taste some of the brand’s newest flavor innovations through membership in an exclusive members-only club. The Kit Kat Flavor Club Sweepstakes invites fans to enter, at no cost, for the chance to be selected to join a limited group of Kit Kat insiders who will receive in-development products and club member swag, delivered straight to their doorsteps.

Sweepstakes entrants who are selected to be club members will receive three kits during the debut year, timed to Fall 2020, Early 2021 and Late Spring 2021. The brand is excited to announce that the first kit will feature the highly anticipated Kit Kat Duos mocha + chocolate before it arrives on shelves nationwide this November.

“We listened to the overwhelmingly positive feedback from our recent Kit Kat flavor launches,” said Amy Minderman, director Kit Kat Brand. “It is important for us to hear feedback from our fans, so that we can continue to create flavors they love, so we are thrilled to introduce the Kit Kat Flavor Club!”

In August, the Kit Kat Brand announced the upcoming launch of Kit Kat Duos Mocha + Chocolate featuring a rich mocha flavored creme on the top and silky sweet chocolate on the bottom combined with classic Kit Kat wafers. The brand is excited to give Kit Kat Flavor Club members the first taste of this dynamic flavor combination in October as part of the first kit, before it hits shelves in November.

Consumers can enter the Sweepstakes for a chance to win a spot in the Kit Kat Flavor Club. Entries will be open for submission Sept. 21 at 9 a.m. ET, and close on Sept. 29 at 11:59 p.m. ET.

Members will have the opportunity to share feedback with the brand team over the course of this one-year program, potentially influencing the future of the Kit Kat Brand’s flavor innovation.

—Jennifer Swartvagher

All photos courtesy of Hershey’s

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Kit Kat Duos Adds a New Mocha + Chocolate Bar & It’s Filled with Coffee Bits

by Jennifer SwartvagherAugust 19, 2020

There is not much that chocolate does not pair well with. Kit Kat is expanding its popular Duos line with the new Kit Kat Duos Mocha + Chocolate. With a creamy layer of chocolate topped by a layer of mocha you get the exciting mix of coffee and chocolate all in one bite.

“The expanding Duos line is special because we can explore both flavor innovation and flavor pairings,” said Amy Minderman, senior manager Kit Kat brand. “Consumers clamor for the latest and greatest from the Kit Kat brand and we believe our newest star will not disappoint; with real coffee bits wrapped in a mocha flavored creme surrounding the undeniable Kit Kat wafer, what’s not to love.

Kit Kat is known for releasing new and innovative flavors including Kit Kat Duos Mint + Dark Chocolate, Witch’s Brew, Birthday Cake, Pumpkin Pie, Raspberry Creme, Apple Pie and Lemon Crisp.

Kit Kat Duos Mocha + Chocolate is a permanent addition to the brand’s lineup, available at retailers nationwide starting this November in both standard size (1.5 oz.) and king size (3 oz.) bars.

—Jennifer Swartvagher

All photos courtesy of Hershey’s

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Cheetos Launches New Mac ‘n Cheese Flavors Including Flamin’ Hot

by Jennifer SwartvagherAugust 9, 2020

Dangerously cheesy! Cheetos lovers have another way to enjoy their favorite cheesy snack. Get ready to fill your shopping cart with the combination of Cheetos and mac and cheese.

Cheetos Mac ‘n Cheese comes in three varieties: Bold & Cheesy, Flamin’ Hot and Cheesy Jalapeño.

“We’ve seen incredible culinary creativity from our Cheetos fans through the years, taking our product and using as an actual ingredient in recipes — whether at restaurants, or now more than ever, at home,” said Rachel Ferdinando, SVP, CMO Frito-Lay North America. “Cheetos Mac ‘n Cheese borrows that culinary inspiration to provide a mischievous mashup of an ordinary fan favorite. We’re putting our orange-dusted fingerprints on an at-home staple at a time when home mealtime occasions are on the rise.”

Beginning Aug. 8, fans can pick up Cheetos Mac ‘n Cheese in both single box and cup format at Walmart stores nationally or online for a suggested retail price of 98 cents. Keep an eye out for the product to be available at retailers nationwide in 2021.

“This one-of-a-kind innovation leverages the strength of our brands to hack into a household staple and take it to the next level with unique flavor experiences only Cheetos can provide,” said Kristin Kroepfl, VP, CMO Quaker Foods North America. “We look forward to bringing our passionate consumers the same Cheetos taste in a brand new way.”

For more information about Cheetos Mac’n Cheese, visit www.cheetos.com or http://www.walmart.com/cheetos.

—Jennifer Swartvagher

Featured photo: Cheetos

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Jif Launches New Squeezable Peanut Butter

by Jennifer SwartvagherJune 1, 2020

Peanut butter lovers rejoice! Making your favorite PB&J just got easier. Jif just announced the launch of the latest breakthrough innovation in peanut butter – Jif Squeeze Creamy Peanut Butter.

This new squeezable pouch from Jif will make it easier for kids to serve themselves a yummy treat. It will also be helpful when you need to measure accurate amounts in recipes or when you need precise spreading for that perfect “ants on a log” snack.

Jif Squeeze Creamy Peanut Butter comes in a 13oz. pouch and will be available at Target, Amazon and other retailers nationwide starting in July. To be notified when this product will be available at a store near you, visit Jif.com and sign up for an email notification.

“Jif lovers enjoy their Jif in a variety of ways—in smoothies and snacks, as a key ingredient in cooking and baking, or even eating it ‘straight up’ with a spoon,” said Rebecca Scheidler, Vice President, Marketing for the Jif Brand. “With our new squeezable pouch, we’re making it even easier and quicker for Jif lovers everywhere to get their Jif fix. No more ‘peanut butter knuckles’ when you’re trying to get the last ounce of goodness from the bottom of the peanut butter jar – No knife. No spoon. No problem!”

—Jennifer Swartvagher

All photos courtesy of Jif

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Base-ically, the One Thing You’ll Need to Take Baby Home

by Whitney C. HarrisMay 6, 2020

You’ve picked out the crib and the perfect little onesie, but before you bring home Baby there’s an important piece of baby gear not to leave off your list.

Say hello to the new RELX base for PIPA series car seats. It’ll help your family go the distance when it comes to trips of all types. And it’ll mean one less thing to figure out as you navigate parenthood.

There are tons of reasons to check out this new base from Nuna, but here are some of our favorites:

Brilliant features

Bubble-free install clearly indicates the base is installed correctly

Anti-rebound panel

Locking 3-piece steel stability leg

Low profile base for easier loading of your PIPA series car seat

Superior functionality

5-second install with True lock™ technology

Stability leg is adjustable to fit most vehicles and even middle seats

4 position on-the-go recline with clear recline angle indicators

Smooth platform preserves vehicle seats

Whether you commute as a family on a daily basis, or save car trips for weekends and beyond, the RELX base will ensure you can do everything safely and easily. In just two quick steps, your baby’s seat can go from stroller to car and ready to roll. Choose from an adjustable rigid latch or your car’s seat belt to install the RELX base. Parents can rest assured that everything is safe and sound thanks to colored indicators (green means go!) and a locking stability leg (it minimizes forward rotation during impact).

It’s a brilliant buy for families with multiple cars and for families in search of safe and simple car seat solutions. The multi-position RELX base combines unparalleled style and innovation. It accommodates various car seat angles and is compatible with all PIPA series car seats. To accompany the first-of-its-kind RELX base, Nuna expanded its car seat family with two new expertly engineered, premium infant car seats—PIPA™ rx and PIPA™ lite r. We all need that kind of flexibility in our lives with little kids!

Nuna has been at the forefront of modern baby gear since 2007. As a global brand with Dutch origins, Nuna is keenly focused on both manufacturing and design, ensuring that all materials and processes are safe, superior, and truly mindful. Chances are, you’re probably familiar with Nuna’s contemporary collection of car seats, strollers, kiddie cots, chairs, and carriers. But if you haven’t become educated on Nuna gear, we highly recommend perusing the video gallery to see and learn more.

Shop the stylish and reliable RELX car seat base at https://www.nunababy.com/usa/car-seats

–Whitney C. Harris

Krispy Kreme Is Launching Fruity Doughnuts Just in Time for Spring

by Jennifer SwartvagherApril 24, 2020

Springtime evokes thoughts of your favorite fruit flavors and visions of beautiful pastel colors. Krispy Kreme is launching its most colorful innovation yet. Fresh off the Line Doughnuts, a series of everyone’s favorite fruit flavors ready for the picking, starts off with Strawberry Glaze on Tues., Apr. 28.

Krispy Kreme will release one new flavor each week, available Tues. through Fri., over the next three weeks.

Along with the fruit glazed varieties, Krispy Kreme is also introducing an Original Filled doughnut for the first time ever.

Strawberry Glazed and Strawberry Kreme Filled Doughnuts (available Tues., Apr. 28 through Fri., May 1) are a fresh take on one of the season’s most loved fruits. Both Doughnuts are covered in a strawberry glaze, with the Original Filled featuring a light and airy strawberry Kreme.

Key Lime Glazed and Key Lime Kreme Filled Doughnuts (available Tues., May 5 through Fri., May 8) will brighten your days at home with the tart flavor of key lime paired perfectly with the sweetness of Krispy Kreme Original Glazed. The Original Filled version is covered in key lime glaze and filled with a key lime Kreme.

Lemon Glazed and Lemon Kreme Filled Doughnuts (available Tues., May 12 through Fri., May 15) feature the return of the fan favorite lemon glaze flavor, combining zesty lemon and Krispy Kreme’s sweet, signature glaze. The Original Filled version is filled with delicious lemon Kreme filling.

You can get these doughnuts and all of your other favorites by visiting your local Krispy Kreme drive-thru. You can also order online via Krispy Kreme’s website or app for curbside pickup.

—Jennifer Swartvagher

Featured photo: Krispy Kreme

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Your Kids Can Enjoy a One-of-a-Kind Learning Experience from Disney Imagineers

by Jennifer SwartvagherMarch 19, 2020

Now some of us have had our kids home from school for a week (or more) we may be looking for new educational programs to keep our kids excited and on task. Walt Disney Imagineers are inspiring creativity, curiosity and innovation through Imagineering in a Box, a free online program created in partnership with the Khan Academy and Pixar. This one-of-a-kind learning experience gives families a chance to dream, create and build right from home.

Imagineering in a Box is a series of interactive lessons in theme park design and engineering, designed to give a behind-the-scenes peek into Imagineering’s development process. It combines 32 videos of actual Imagineers, real-world case studies, and lots of interactive activities to give you the opportunity to dream and design your very own theme park experience.

In a post on the Disney Parks Blog, Josh Gorin, a creative development executive with Walt Disney Imagineering writes, “Today, we are so excited to share with learners of all ages the unique ways that science, technology, engineering, and math can be combined with creativity and design to create larger-than-life entertainment for millions all around the world. And maybe, we’ll be helping the Imagineers of tomorrow to get their first start.”

Gorin encourages families to use #Disney, #BetterTogether and #ImagineeringinaBox on Instagram and tag @WaltDisneyImagineering to let them know how you are using the program, and for a chance to be featured.

—Jennifer Swartvagher

Featured photo: Disney

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Now You Can Enjoy an Iced Latte That Tastes Just Like Your Favorite Hostess Treats

by Jennifer SwartvagherMarch 10, 2020

Bring together your love of coffee and Hostess with this epic mashup. Following the widely successful launch of Hostess snack cake-flavored coffees, cappuccinos and hot cocoas, Trilliant Food & Nutrition announced they are expanding their partnership with the launch of Hostess inspired Ready-To-Drink Flavored Iced Lattes. It doesn’t matter which cake you like best, now you can enjoy a latte that makes your morning coffee taste like dessert.

Whether you like Twinkies, Ding Dongs, Honey Bun or Sno Balls, this iced beverage has you covered. Twinkies Iced Latte pairs the taste of coffee with vanilla creme and Ding Dongs Iced Latte adds a splash of chocolate and vanilla to your drink. Honey Bun Iced Latte has a distinctive honey flavor while Sno Balls Iced Latte tastes like chocolate cake and coconut.

“We’re proud to announce our next venture with one of the most loved American brands”, said Christoph Zickler, Marketing Vice President for Trilliant. “We’re bringing innovation to the Ready-to-Drink category with these iconic Hostess flavors. They’re the perfect, sweet-treat pick-me-up for any time of day.”

Hostess Ready-To-Drink Flavored Iced Lattes will soon be available at retailers nationwide.

—Jennifer Swartvagher

Featured photo: Hostess

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Ben & Jerry’s Launches 2 New Cookie Dough Chunk Flavors

by Erica LoopJanuary 23, 2020

Ben & Jerry’s recently announced the addition of two new cookie dough chunk flavors—and now you can put down the spoon and stop scooping up extra baking batter!

The two new fab flavors, Chocolate Chocolate Chip Cookie Dough and Half Baked Chunks (a mix of chocolate chip cookie dough and fudge brownies) join the brand’s previously released varieties: Chocolate Chip Cookie Dough, Vegan Chocolate Chip Cookie Dough and Peanut Butter Chocolate Chip Cookie Dough.

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The almost-instant popularity of these cookie dough treats wasn’t exactly shocking. Jody Eley, the innovation manager in charge of the launch for Ben & Jerry’s, said in a press release, “We weren’t entirely surprised when cookie dough chunks flew off the shelf.” Eley added, “Cookie Dough is our #1 fan favorite around the world, and we know our fans often dig around the ice cream to get to the chunks. We just made it a little easier by putting them in a bag.”

Before you skip this freezer-section goody out of Salmonella fears, these cookie dough bites are made with pasteurized eggs and heat-treated flour.

Find the two new flavors in participating Scoop Shops and grocery stores nationwide for the suggested retail price of $3.99-5.49.

—Erica Loop

Featured photo: Courtesy of Ben & Jerry’s

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