Photo: Stratford School

Our first book list for 2021 is intentionally eclectic: poetry and prose, fantasy and biography, a graphic novel, a suspenseful account of a Navy Seal rescue operation, and a classic “summer friendship and self-discovery” story. Several choices representing multiple voices—something for every reader.

We curated this diverse set of books to reinforce and support what we know to be true:

  • The more children read, the more they will enjoy reading
  • The way to get kids hooked on reading is to give them books they enjoy!

Among our aspirations for our children are a high degree of literacy and a love of learning. Those aspirational paths are lined with books, for it is only by reading—and more reading—that children build their reading “muscle” to a degree that scanning the pages becomes nearly effortless, and they can lose themselves in the narrative.

Neil Gaiman, prolific author of books for children and adults, loves libraries and seizes every opportunity to promote reading, literacy, and this value of “reading choice” for children.

“The simplest way to make sure that we raise literate children is to teach them to read, and to show them that reading is a pleasurable activity. And that means, at its simplest, finding books that they enjoy, giving them access to those books, and letting them read them.”

“…We need our children to get onto the reading ladder: anything that they enjoy reading will move them up, rung by rung, into literacy.”

Our list of recommended books for your children comes with a recommendation for you—encourage your children to read by helping them find books they like—fiction or nonfiction, traditional or graphic novels, books that seem too easy, or repeated selections from a single genre. Let their choices be based on their taste and let them lead the way, after all, reading should be pleasurable. As children become better, faster readers, the universe of books they enjoy will naturally expand.

Our New Year’s resolution will be to populate our monthly lists with a variety of readings, with hopes of introducing the young readers in your house to books they will love. 

Here are our favorite books to begin your challenge:

Grades Kinder to Second:

Just Ask Written by Sonia Sotomayor, Illustrated by Rafael Lopez
United States Supreme Court Justice Sonia Sotomayor celebrates the different abilities kids have in this book set in a lovely garden. In the same way that different types of plants and flowers make a garden more beautiful and enjoyable, different types of people make our world more vibrant and wonderful. When we come across someone who is different from us but we’re not sure why, all we have to do is Just Ask.

The Seed of Compassion: Lessons from the Life and Teachings of His Holiness the Dalai Lama Written by Dalai Lama XIV, Illustrated by Bao Luu This child-friendly introduction to Tenzin Gyatso, the fourteenth Dalai Lama, is part life instruction, and part auto-biography. Through examples, he reminds children that compassion is something that must be nurtured, that you may not have all the answers of how to act compassionately in a certain situation, but that “you can build compassion day by day. It takes practice. And even when you slip and don’t make a compassionate choice, tomorrow presents the opportunity for you to try again.”

Grades 3-4

A Hatful of Dragons: And More Than 13.8 Billion Other Funny Poems Written by Vikram Madan
This is a quirky collection of poems are designed to be read aloud, with rhyme, meter, alliteration, and page turns all used quite effectively. The illustrations are also funny, as repeated characters create a bit of a search and find feel. The subtitle comes from a “Mad Libs” st‌yle page with 7 options for each of 12 blanks. What a great discussion piece as children are introduced to some fantastic language.

Max & the Midknights Written & Illustrated by Lincoln Peirce
In this lighthearted graphic novel hybrid, Max wants nothing more than to be a knight!  He soon gets his chance when his uncle Budrick is kidnapped by the cruel King Gastley. Joined by a band of brave adventurers—the Midknights—Max sets out on a thrilling quest to save Uncle Budrick and restore the realm of Byjovia to its former high spirits! If you love this one, check out the sequel, Battle of the Bodkins.

Grades 5-8

The Line Tender Written by Kate Allen
Summer in her hometown of Rockport, MA, changes drastically for Lucy when a local fisherman accidentally catches a great white shark. Suddenly, Lucy is confronted by images of her late mother, a marine biologist who specialized in sharks. This sends her on a journey of science and self-discovery. Since her father is always working, Lucy must navigate these strange waters with just her best friend Fred by her side. Lucy’s story is one of redemption, not just for her, but for those around her, especially the people whom she cares about the most. 

All Thirteen: The Incredible Cave Rescue of the Thai Boys’ Soccer Team Written by Christina Soontornvat

This fascinating account of the most ambitious cave rescue in history is great for kids who have graduated from the I Survived Series. Even though we know that the boys were rescued, the narrative is suspenseful and creates a book that is hard to put down. The attempts from international rescue teams, including US Navy Seals, are explained in great detail. There are photos, maps, sidebars, scientific explanations, and graphics to help understand what the boys were going through. Anyone who enjoys reading about how people can rise to heroism during times of crisis will find this book a good choice.

Keira Pride is the Head Librarian at Stratford School, the leading independent private school founded with a vision of creating a unique, multi-dimensional, educational foundation for children. As Stratford's Head Librarian, she manages the library services department across campuses throughout Northern and Southern California. 

It’s that time of year again. Today, American Girl unveiled its 2021 Girl of the Year, Kira Bailey. Kira—a nurturing and inquisitive 10-year-old who cares deeply for animals and the environment—joins American Girl’s line of contemporary characters that inspires children to make a positive difference in the world. 

Kira's Gift Trunk

Whether she’s caring for an orphaned koala joey or facing a bushfire that’s threatening her great-aunts’ wildlife sanctuary in Australia, Kira confronts critical ecological issues, such as wildlife protection and the threat of climate change, that are more relevant to our planet than ever.

“As American Girl kicks off its 35th year, Kira joins our lineup of diverse and purposeful characters who star in stories that reflect the realities of the times—whether it’s historical or modern-day,” says Jamie Cygielman, General Manager of American Girl. “As we all witnessed the bushfires rage in Australia last year and start up again this September, and the devastating wildfires in the western United States, we knew it was important to focus Kira’s story on the major conservation and climate challenges facing our planet today—causes that are extremely important to today’s youth. Through Kira, we hope our fans will learn that we all have a part to play in taking positive action for our planet.”

To further support Kira’s message, American Girl is partnering with NSW Wildlife Information, Rescue and Education Service, Inc. (WIRES), Australia’s largest wildlife rescue organization dedicated to rescuing and caring for sick, injured, and orphaned animals, including those impacted by bushfires and drought. Today through December 30, 2021, American Girl is supporting the organization’s mission to rehabilitate and preserve Australian wildlife by matching customer donations dollar for dollar up to a maximum of $25,000. To learn more about how American Girl is helping WIRES, visit www.americangirl.com/kira.

“Last year, Australia’s fire season was unlike anything previously experienced in terms of scale and severity, with fires destroying millions of hectares of land—much of which was threatened-species habitat,” says Kyla Shelley, Chief Operating Officer for WIRES. “Wild species worldwide are facing enormous challenges—including extinction—mainly due to habitat loss, natural disasters, and climate change. Just like Kira discovers, everyone can get involved in wildlife rescue and protection, and it’s not too late to make a difference wherever you live.” 

To create Kira, American Girl worked hand in hand with author Erin Teagan, who holds a master’s degree in science and traveled to Australia to gain a deeper understanding of Kira’s experiences. Other consultants specializing in Australian wildlife and culture reviewed all aspects of Kira’s world—from manuscripts to products—to help ensure every detail was rooted in real practices and science, with the following two experts playing an integral role:

  • Dr. Alison Bee — Veterinarian, owner and manager of Magnetic Island Animal Hospital, a wildlife rescue and rehabilitation facility for sick, injured, and orphaned koalas in North Queensland, Australia 
  • Tassin Barnard — Owner and manager of the Australian Walkabout Wildlife Park, a wildlife preserve on the central coast of New South Wales.

Kira's Animal Rescue

In the two-book series, Kira is excited to leave her home state of Michigan and spend her summer abroad at her great-aunts’ Mamie and Lynette’s wildlife sanctuary and vet clinic in Queensland, Australia. There she learns to care for injured or orphaned animals with her new friend Alexis. But when a roving predator and a raging bushfire threaten the sanctuary, Kira must rise to the challenge to protect her family and the animals she loves. In the end, Kira learns you can’t let the fear of the worst keep you from living your best.

Kira's Comfy Platform Tent

Bringing the stories to life is a beautiful 18-inch Kira doll, featuring green eyes and long, wavy blonde hair, that comes dressed in a tie-dye tank, sporty skirt, and lace-up boots perfect for bushwalking. Kira’s signature accessories include an outdoor backpack with koala keychain and a wide-brimmed hat to protect her from the Australian sun. Girls can choose from several other Australian-inspired outfits, including Kira’s girl-and-doll koala PJs, as well as adorable plush animals like a kangaroo and joey, koala, and a wombat (part of Kira’s Wildlife Rescue Set). To extend the play further, there’s Kira’s Animal Exam Table and Comfy Platform Tent—both with over 20 authentic accessories—to fuel girls’ imaginations.

Kira Exam Table & Wildlife Rescue Set

To celebrate Kira’s debut, fans can participate in the following activities and events:

  • Tune in to American Girl’s first-ever Virtual 2021 Girl of the Year Event on December 31 at 3 p.m. ET and be among the first to see Kira’s products, watch Kira videos, check out real wildlife in care in Australia, and other fun activities.
  • Visit American Girl retail stores on Dec. 31–Jan. 3 to explore and shop Kira’s world, where kids will receive a free tote bag with a kangaroo joey design and a koala craft while supplies last.
  • Watch Kira-inspired videos on American Girl’s popular YouTube and YouTube Kids Channel, including a six-week “Meet Kira” stop-motion series, plus Kira music videos, DIY crafts, and other Kira-inspired content throughout the year.
  • Learn more from the experts involved in Kira’s development and other amazing girls who are making a positive difference for our planet by tuning into our “Making of Kira” video and reading about “Why Kira Matters.”
  • Have fun on Kira’s free dedicated play site and explore her wildlife sanctuary and play Kira-themed games.  

As a companion to Kira’s stories, American Girl is also introducing a nonfiction advice book, Love the Earth, for readers 8 and up. The fully illustrated guide helps readers understand climate change and offers tips and tools for living an earth-friendly life. Available Jan. 1, the book is a great choice for emerging environmentalists who want to speak up for climate change solutions. More climate-related events and partnerships will launch in Apr. 2021.

The Kira collection is available Dec. 31, 2020, at americangirl.com and at all American Girl retail locations nationwide and, starting Jan. 1, 2021, at American Girl specialty boutiques at select Indigo and Chapters locations in Canada and online at Indigo.ca. The Kira doll and book retails for $110 and the Kira books ($7.99 each) can also be purchased through retail and online booksellers.

—Jennifer Swartvagher

All photos courtesy of American Girl

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As you begin to think about holiday gifts for the children in your life, we urge you to consider the gift of a book – selected from among your own childhood favorites or perhaps from ours, featured below.

There are few gifts that are more personal than books, which are always selected with the recipient in mind, and can convey the giver’s values. When you present a child with a book you once read yourself, the gift becomes a shared experience and  connection.  Books last a long time, especially for younger children as favorite stories are invariably reread, and passages sometimes memorized. Often, the objects we choose to save from our own childhoods are favorite books.

Books provide children with two equally important perspectives, often characterized as “mirrors and windows.”  Stories that reflect readers’ own culture and experience are mirrors; stories that portray someone else’s experience are windows. Mirrors help children build their identities. Windows broaden readers’ perspective and understanding of lives and situations different from their own. The categories have fluid boundaries, and in fact, many superb stories are both mirrors and windows, featuring richly drawn characters with whom children can identify and from whom they can gain insight. 

The books we are recommending as holiday gifts all have “mirror and window” features – the windows often opening onto magical worlds where larger truths are embedded in allegory. As important, all the books were first recommended to us by Stratford students or their parents. We love all these books, so this list is our holiday gift to you.

Our Favorite Books to Gift

Grades Kinder to Second:

Smart George written and illustrated by Jules Feiffer
Everyone’s favorite, fun-loving dog is back for more of his silly antics in this hilarious follow-up to Bark, George. George would rather do almost anything but practice math with his mother.  He would rather eat, go for a walk, and take a nap.  But it is not long before George finds himself in a colorful dream about…numbers!  Can George count his way out?

The Barnabus Project written by Terry Fan, Illustrated by Eric Fan, Terry Fan, and Devin Fan
This magical picture book has breathtaking illustrations and a meaningful plot. In a world deep below a store named “PerfectPets” lives a ridiculously cute half mouse, half elephant named Barnabus. He is one of many animals that are caged in a laboratory as a result of “failed projects.” All the misfits learn that they are going to be recycled. With his little trunk and a lot of cooperation and courage, Barnabus sets out to find freedom—and a place where he and his friends can finally be accepted for who they are.

Grades 3-4

Happy Narwhalidays written and Illustrated by Ben Clanton
In this fifth installment of an adorable graphic novel series, Narwhal and Jelly exchange gifts and enjoy undersea snows, all the while dropping facts about ocean life. A very funny read which includes messages on friendship, kindness, and the power of imagination. It’s winter and Narwhal is feeling festive. He is convinced that this is the season when the Merry Mermicorn comes. Jelly isn’t so sure, but they do enjoy a tale about a grouchy jellybean who finds a friend to sled with, exchange presents and sing festive songs like Jingle Shells and We Wish You a Merry Mermicorn.

Belly Rubbins for Bubbins: The Story of a Rescue Dog written by Jason Kraus, Illustrated by Connor DeHaan
Many parents consider the gift of a puppy for the holidays. This picture book is part of the mission of the Bubbins Book Series is to spread humane education to children and adults in a fun and entertaining manner. They also donate 51% of the profits to animal-related charities. What better way to teach compassion and kindness than with a story about a rescue dog named Bubbins. Lucky to escape his unloving owners, Bubbins was able to get a second chance at a happy life with his new forever family.

Grades 5-8

Winterhouse written by Ben Guterson, Illustrated by Chloe Bristol
This is the first book in the riveting new trilogy about a magical hotel full of secrets. Elizabeth Somers is an orphan raised by her unloving Aunt Purdy and Uncle Burlap, who were as stingy as they were unpleasant. One Christmas season, Elizabeth was surprised to be sent away for three weeks to an ominous mountainside hotel called Winterhouse. Here, she made her first real friends; Freddy, a young boy her own age, and Norbridge Falls, the proprietor of Winterhouse. Elizabeth becomes entangled in a mystery involving a long-missing member of the Falls family. Join Elizabeth as she unravels the sinister plot against Winterhouse in this magic-tinged winter holiday mind-boggler.

The Elementals: Ice Wolves written by Amie Kaufman, Illustrated by Levente Szabo
It is common knowledge in Vallen that ice wolves and scorch dragons are sworn enemies who live deeply separate lives. When twelve-year-old orphan Anders takes one elemental form and his twin sister, Rayna, takes another, he wonders whether they are even related. Family or not, Rayna is Anders’s only true friend. She’s nothing like the brutal, cruel dragons who claimed her as one of their own and stole her away. In order to rescue her, Anders must enlist at the foreboding Ulfar Academy, a school for young wolves that values loyalty to the pack above all else.  For Anders, loyalty is more complicated than obedience, and friendship is the most powerful shapeshifting force of all.

Keira Pride is the Head Librarian at Stratford School, the leading independent private school founded with a vision of creating a unique, multi-dimensional, educational foundation for children. As Stratford's Head Librarian, she manages the library services department across campuses throughout Northern and Southern California. 

Pop the popcorn and get ready for family movie night. The Lumistella Company just announced a nationwide family holiday celebration taking place this Sunday night Dec.  6th at 7 p.m. ET/ 4 p.m. PT on The Elf on the Shelf’s Facebook page to be enjoyed from the comfort of one’s own home. Guests can RSVP for the free event here: https://fb.me/e/JbEW1x1E.

Elf Pets' Merry Movie Night

Elf Pets Merry Movie Night  will feature the newest animated special, Elf Pets: Santa’s Reindeer Rescue, followed by returning holiday favorite, Elf Pets: A Fox Cub’s Christmas Tale. While watching the holiday specials on Netflix, fans from all over the nation can interact with one another on the company’s Facebook page to share Christmas stories and memories, shout out their favorite songs and characters, and answer trivia questions to win Santa’s special prizes, offered during the event.

“We are thrilled to host our first ever Elf Pets Merry Movie Night, featuring two of our animated holiday specials on Netflix,” notes Chanda Bell, co-CEO of The Lumistella Company and Santa’s chief storyteller. “Multiplying our holiday joy seems even more important this year and we’re excited to bring together fans from across the nation for an evening of connection and celebration that will delight children of all ages.” 

With over 17 million Scout Elves and Elf Pets adopted worldwide, The Elf on the Shelf and Elf Pets holiday traditions have become an enduring and treasured part of many families’ Christmas celebrations. This year, more than ever, the Elf Pets animated specials remind all that there is so much to celebrate and most importantly, what Christmastime is truly about: faith, hope and love.

—Jennifer Swartvagher

Featured photo: Lumistella

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Forget about the frosty cold of the winter season. Andes and Hershey’s have their very own way for you to chill—a giant Andes Crème de Menthe ice cream sandwich!

If you aren’t a fan of candy canes and Santa-covered cupcakes, your fam may be looking for a new treat. Here’s where Andes and Hershey’s come to the rescue.

The perfect pairing between the candy classic and the iconic ice cream has resulted in a “Giant Size” sandwich featuring Crème de Menthe ice cream with real Andes Crème de Menthe chips. The fabulous frozen sweet is sandwiched in between two chocolate wafers.

If you recall seeing this ice cream awesomeness before, you aren’t wrong. The minty goodness has periodically popped up on Instagram several times over the last few years. To find this chilly mint and chocolate combo, visit Hershey’s Ice Cream website here.

—Erica Loop

Featured photo: Hershey’s Ice Cream

 

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Have a preschooler? Then you know all about PAW Patrol and how much your kid is, dare we say, obsessed! What’s not to love? The PAW Patrol is heroic, has each other’s backs and knows how to have a good time! We approve. Of course, kids want to keep the adventure going with their favorite pups through imaginative play long after the episode is over. Just in time for crossing off holiday wish lists, PAW Patrol has new toys that will send them on epic rescue missions with cool new gear like a spinning helicopter, motorized ride and a dual race super-speed track!

Read on to learn why these three imaginative, inventive and innovative toys will be on every kid’s wish list! 

PAW Dino Rescue Patroller

Well, this is cool: the Dino Patroller is the first-ever motorized PAW vehicle! With the touch of a button, this powerhouse patroller is on the move with oversized wheels to conquer any terrain. Before you head out, load the projectiles into the launcher and get ready for adventure. Push T. Rex's tail to make its mouth open to help the PAW Patrol spot a dino in trouble, then launch the rescue nets and save the day!

This all new, motorized all-terrain vehicle features room for the whole pup squad (All six! But you knew that...) and includes an exclusive and collectible Chase figure in his Dino Rescue uniform and a T. Rex dinosaur, with moving mouth and tail—now you can create your own prehistoric missions! 

 

PAW Patrol Ultimate Cruiser

An XL, extra-special 5-in-1 cruiser is made for our hero Chase, but roomy enough that the crew can join to do the “Pup, Pup, Boogie!” The whole squad will be ready for action and equipped to handle any emergency, whether it’s on dry land, in the air or at sea.

What’s the 5-in-1 all about? More than just a hot ride for cool pups, you can launch the helicopter that’s tucked away inside with the push of a button, spin the propellers by hand and you’re off! This ultimate cruiser features dual motorcycles that pop off with a button—now you’re ready for that high-speed chase! They thought of everything for this majorly awesome ride, including flashing lights and sound effects that bring the excitement of a PAW Patrol mission to life!

PAW Patrol Adventure Bay Rescue Way

PAW Patrol is really on a roll with this action-packed lookout tower! It features two different tracks to send vehicles racing around the tower in a corkscrew, or flip the diverter to send them down the drop ramp—boom! Craving even more action? Use the dual garage launchers in corkscrew mode to send two more vehicles flying—launch up to six true metal vehicles at the same time! Push the periscope and watch the pups race to the rescue while you cheer them on! 

Bonus points: This high-speed track is equipped with exclusive True Metal die-cast Chase and Marshall vehicles—perfect for kiddos who love PAW Patrol and fast cars! Speed to the rescue and put out the fire with your favorite pups!

 

All three new toys are available in stores and online at Amazon, Target and Walmart.

 

 

—Jamie Aderski

 

I often wonder why costumes are so special to children. One of my children would get stuck on a particular costume for months—wearing the same thing every day. As a preschooler, he seemed to really believe that he would fly a rescue helicopter if he just had the right gear on. He would leave his “rescue helicopter pilot suit” by his bed at night, a suit which included the jumpsuit, rain boots, and a bike helmet to which he attached the plastic lid of a fruit container and some pipe cleaners to look like a mask and microphone. One night he showed up at my bed, fully dressed in his rescue helicopter pilot suit, telling me the airport had called—there was an emergency and he had to go fly the helicopter. It was 3 a.m.; he was 4 years old.

Then he moved onto the Santa costume—beard and all. He wore that for more than a month. He wore Santa pajamas to Christmas Eve service and threw a sport coat and bowtie on only to appease me—and to perhaps get even higher on Santa’s good list. After all, he had asked Santa for some pixie dust for Christmas that year so that he could fly like Santa’s reindeer.

Though he never flew a helicopter or like Santa’s reindeer, there was a common thread with these costumes—it seemed he really believed that the costume would ignite a bit of magic inside of him and he could then do the impossible. Or at least imagine the impossible in such real terms that it would change his very being. Regardless, there was a belief that magic is possible if you can only kindle that yearning within one’s self.

As adults, many of us also seem to be trying on costumes—costumes of the right job, the clothes which portray success, the good school for our kids, the impressive home in the right neighborhood, a place in the sought after social circles. These adult costumes are expensive, time-consuming, and surface-level for too many of us. We seek them out not to kindle something wonderful and inspiring inside us, but rather to fit others’ expectations of us. They are not about flying a rescue mission to save someone else, but rather to save ourselves from criticism or rejection.

We adults no longer believe in magic at all, let alone any magic within us—we understand the science behind what seems impossible; we know if it is too good to be true, it is a scam; and we are too busy to notice the enduring power of our actions, words, and relationships. We can become so frantic and drained trying to keep our heads above water that we are not still enough to hear the yearning within us. So many of us are overwhelmed with bad news and stress that we can’t see any magic in this world or believe we have any sort of power to change the world around us for the better. For so many of us grown-ups, we don’t see the disconnect between our inner yearnings and gifts and the artificial costumes of our lives.

What would our world look like if we adults sought costumes which kindle something wonderful in us? What if we adults recognized that kind words, selfless acts, and deep relationships are so powerful the effects cannot be explained by science alone? What if we took a bit of this time in quarantine to be still and listen for our yearnings, to see that we don’t need the expensive or “right” costumes to be happy, to understand the disconnect between our yearnings and our costumes? What if we started to admit that even though we are grown up there is yet a little flicker of magic within us and worked to build a costume that nurtures that magic into a roaring flame? What hope could we inspire, what joy could we bring, what change could we embody?

Heather lives in Louisville, Kentucky with her husband, three sons, one dog, one bearded dragon, and one fish. She is a lawyer, but currently home with her children. When she is not mom-ing, she likes to spend time with her family and friends, watch documentaries, and go for a jog!

Two Good, the Danone yogurt brand, just launched the yogurt industry’s first-ever one for one program called One Cup, Less Hunger. For every cup of yogurt purchased, Two Good is donating a cup of food in partnership with food rescue organizations City Harvest and We Don’t Waste. The program launched on the heels of Two Good’s 2020 Earth Week activation, during which the brand donated $100,000 from profits made at select partner retailers to these same food rescue organizations.

Food insecurity is at a high with 1 in 6 Americans facing hunger during the pandemic. Food rescue initiatives are especially important. August also saw the end of the federal CARES Act, which left many families in a lurch. For kids who are returning to virtual classes, 27% of parents say they cannot afford the breakfasts/lunches for their children that their schools would have provided before the pandemic. As students return to school in-person and online, 10% of families report that daily meals are causing them to incur education-related debt.

Two Good

Through this program, Two Good is empowering consumers to vote with their dollar which, based on current sales trends, is estimated to allow for 46 million pounds of food to be rescued, providing 28 million meals to those who need them across the U.S. 

Other food brands are stepping up right now to help fight food insecurity and hunger at this pivotal moment during what would normally be “back to school season,” including:

Capri Sun: Donating 5 million filtered water pouches to schools

Cheerios: Donated $1.3M to No Kid Hungry and partnered with Jerry Harris

SnackNation: For every box sold, SnackNation is donating one meal to families in need, in partnership with Feeding America

Danone North America estimates that the annual impact of Two Good’s One Cup, Less Hunger program will allow for 46 million pounds of food to be rescued, providing 28 million meals to those who need them across the U.S.4 By redirecting this food, the program also helps avoid the emission of greenhouse gases (GHG) that would have resulted if the food was wasted. When considering all of the GHG emissions that go into producing, processing, transporting and disposing of food, what we are helping rescue has a footprint equivalent to the annual impact of over 10,000 cars, or approximately 5.5 million gallons of gasoline burned.

Two Good

“Two Good is introducing the yogurt industry’s first one for one program, which will be in support of the increasingly urgent issues in our country that are food insecurity and food waste,” shared Pedro Silveira, President, U.S. Yogurt, Danone North America. “Launched last year, Two Good was a breakthrough innovation in the yogurt category with its 2g of total sugar per serving and a delicious taste, aligned to its promise of ‘do more with less.’ We launched our social purpose to support food rescue organizations earlier this year during our Earth Week program, and are committed to expanding the impact our business can make when it comes to food waste and hunger.”

As part of the world’s largest Certified B Corporation, Danone North America, Two Good is critical to the mission of bringing health through food to as many people as possible. Since its introduction to the market in 2019, Two Good has cultivated high loyalty among the brand’s consumers — in fact, 23% of people who have tried Two Good would not buy another yogurt if the product wasn’t available (versus a 4% equivalent figure for a close competitor). As a result, Two Good recently surpassed $100 million in retail sales.

“Since the start of the COVID-19 crisis, City Harvest has ramped up our operations significantly in order to meet the overwhelming need for emergency food we are seeing across New York City,” said Rebecca Fontes, Director of Business Partnerships at City Harvest. “With unemployment at an all-time high, it’s projected that food insecurity will balloon by 38% among New Yorkers, and 49% among New York City children. We are incredibly thankful for Danone North America’s support as we continue to rescue and deliver food for our neighbors in need during these unprecedented times.”

“With this partnership, we will expand our mission of feeding those who are food insecure in the community and continue to keep millions of pounds of high-quality food out of the landfill,” shared Arlan Preblud, Executive Director of We Don’t Waste. “To be selected by Danone North America is a game-changer for our hunger-fighting network and we are honored to be part of the One for One program.”

Underscoring the significance of Two Good’s One Cup, Less Hunger program, the brand is adding its commitment to every pack of yogurt in-stores beginning on October 1, 2020. For more information about Two Good, please visit www.goodyogurt.com.

—Jennifer Swartvagher

All photos courtesy of Danone

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“If I do it, can I play Xbox after?”

“Is everyone doing it?”

“Can you just do it since you’re better at it?”

So would begin the litany of questions when I assigned my sons even the most basic weekend chores. Whether charged with watering, dusting, or raking, the boys inevitably would whine, slump their shoulders and feign sudden, fretful bewilderment. “How do I know which plants need water?”  “What’s a Swiffer?” “We have a shed?”

Truthfully, my children were not sparing me much labor by pitching in. I cannot count how many times I would stop what I was doing to liberate an area rug being swallowed by a vacuum or to rescue a vase perched a micrometer from a mantel’s edge. Still, I soldiered on, determined to instill in my kids a strong work ethic and a sense of responsibility. Each weekly outburst, though, stoked simmering doubts that my mission was succeeding.

Then one dreamlike Friday the tables turned.

My seven-year-old announced that he would need to finish his science fair project over the weekend. With a toothy smile, he turned from my husband to me and with complete sincerity asked, “Who wants to help me?” I waited for him to appreciate the irony.

Though that night did not afford our family any lessons on paradoxes, it did produce our new favorite tool for a stress-free weekend: The “Help Wanted Bulletin Board.” Our family has found this device to be most valuable when used in the following way.

  1. The “Help Wanted Bulletin Board” is literally a bulletin board that hangs next to our refrigerator, the most visited spot in the house.
  2. Throughout the week, each member of the family takes a piece of paper, jots down a chore they anticipate may require assistance and pins it to the board. Each person posts two jobs in total.
  3. The activities must be reasonable in scope. Our family defines “reasonable” as any task that can be performed by any family member in one hour. Jobs have included cleaning out the toy chests, skimming the pool, practicing math facts, and weeding the back yard.
  4. All requests should be posted by Friday night.
  5. Although everyone peruses the job postings throughout the week, no one commits to any until Saturday morning. At that time, each member of the family signs their name onto two posted job requests. I have found that my boys have a greater sense of control and approach their responsibilities more eagerly when they can select their jobs. To that end, the adults choose last so that the kids have more tasks from which to pick.
  6. All jobs must be completed by early Sunday evening. The job solicitor and the job assistant decide together when they will work to complete the assignment.
  7. When a job is done, the posting is crossed out. I am still amused by how triumphant the boys look when they do this, but I also understand that the “x” is tangible proof of their success and a validation of their work.
  8. Finally, right before bedtime on Sunday night, we gather at the bulletin board and review what our family accomplished. Each job solicitor thanks his or her assistant, and it is impressive how much goodwill is fostered before our children retire for the evening.

Ending the weekend on a harmonious note is but one benefit of this approach to chores. Others have followed. With the board sitting in plain view every day, my sons understand that the weekend will bring housework. This visual reminder allows the boys to prepare mentally for chores. By eliminating any surprises, the board has reduced much of the whining in our house.

Though household duties are still inevitable, they no longer feel arbitrary. The board lets my children consider how they will contribute in the days ahead. They have developed a sense of ownership by having a say in what they do, and this autonomy has fostered pride in their work.

Each family member appreciates the support they receive while simultaneously feeling good about helping someone. There now exists a feeling of our family operating as a team. We enter the weekend knowing that someone has already offered to help us. What’s more, no one is shunted off to a corner of the house to work alone, as sometimes would happen before we used the board. Instead, each of us enjoys companionship while we work. More than once my kids have spontaneously offered up stories about what is happening at school while occupied with sweeping or washing dishes beside me. For me, these unprompted talks are the happiest consequence of the way we handle housework now.

My kids now take time to discern which of their own tasks they can do by themselves and which are best suited to a team effort. Subsequently, they have become more transparent about which responsibilities they find difficult and which they just do not want to do.

Finally, the “Help Wanted Bulletin Board” reinforces the notion that everyone needs help. Often children are told at school or at home that asking for help is not a flaw, but an asset exhibited by strong leaders. The “Help Wanted Bulletin Board” reinforces this sometimes-challenging idea. Each day it literally shows my boys that even the “oldest and wisest” can seek support and even the smallest and youngest can provide it.  

 

This post originally appeared on Scary Mommy.

I spent many joyful years in education, but I made the difficult choice to leave the classroom to focus on my children and my writing. I recently published a short children’s book, Many Miles to Walk, an extended conceit written for my younger son to explain his birth via surrogate