Making It Here: Meet 14 NYC Power Moms

We dare you to find a more effective multi-hyphenate creative in NYC. It’s not even that Tina Roth Eisenberg does a lot of things, or that she does a lot of things well. It’s that she does so many cool and inspiring things really, really well. The project of hers you’re likely most familiar with is Tattly, a temporary tattoo company inspired by the less-than-inspiring designs of the ephemeral ink her daughter Ella, 10, started coming home wearing five years ago. A designer originally from Switzerland (hence the name of her blog, swissmiss), Roth Eisenberg has seen several side projects organically develop into businesses, including a global breakfast lecture series for the creative community Creative Mornings; a to-do app called TeuxDeux, and a coworking space for creatives dubbed Friends. Yet another “project” of hers is son Tilo, six.

Yet Another Reason To Like Her: She and her son love to draw together, and he even has a YouTube channel where he teaches you how to draw. She and Ella recently started cooking together, “pretty much because we started following tastemade.com videos on Instagram.” A recent transplant to Fort Greene, Roth Eisenberg became so enchanted with stoop life that she gave hers its own hashtag on Instagram. (#brooklyntreehousestoop)

Work/Life: “I get up super early and get a lot done while my kids are still sleeping. This allows me to not have to work late. I try to never work on weekends. Family time is sacred. I sometimes drop balls, I am not proud of it. But I had to learn that there is only so much I can get done. I recently managed to not be so hard with myself,  which is obviously way easier when you work for yourself and set your own deadlines.”

photo: Catalina Kulczar