Toys”R”Us Geoffrey the Giraffe Gets a New Gig & It’s Better Than His Old Job

You’ve shed a tear and waved buh-bye to Toys”R”Us, once the toy mega-store of our childhoods that we thought might be the same for our kids, too. Now that the toy retailer has closed its doors for good, what will happen to Geoffrey the Giraffe?

Chances are you snagged a deal or two (or a few dozen) during the company’s massive liquidation sales. While the toys, toys and more toys that the retailer had to rid from their shelves were certainly a priority for the company, they also had something else to unload—namely, a 16-foot tall anthropomorphic company mascot.

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The company’s corporate headquarters in Wayne, New Jersey, were also part of the liquidation process, and included the 550-pound, 16-foot-tall statue of Geoffrey the Giraffe. Yep. The company had to sell their beloved mascot. But finding a buyer for the life-sized giraffe wasn’t exactly easy. (Hey, it’s not like you can toss Geoffrey into your minivan and stand him up in your kiddo’s playroom.)

So who bought the mascot? Joseph Malfitano, a liquidation advisor who worked with Toys”R”Us, paid $10,000 to have the giraffe packed up and sent across the Garden State to Bristol-Meyers Squibb Children’s Hospital in New Brunswick. After making the 50-mile drive, Geoffrey was installed in his new home.

As it turns out, this is an awesomely amazing fit for the mascot. Not only will Geoffrey entertain, delight and calm the pint-sized patients, but as it turns out, the mascot was once a doctor. Originally names Dr. G. Raffe (get it?), it looks like Geoffrey has finally returned to his original calling.

—Erica Loop

Featured Photo: Phillip Pessar via Flickr


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