As if anyone needs another reason to love Trader Joe’s, the grocer just upped the ante again. In a recent announcement, the company shared that it is continuing its partnership with MagnusCards by Magnusmode.
Magnusmode is a free app for people with neurodiverse abilities that makes the world more accessible. Within the app are MagnusCards, which help users feel prepared for an experience that normally might make them feel overwhelmed. So how does it work?
After opening the “Shopping” section, users will find four unique Trader Joe’s Card Decks that center on different parts of shopping at their local store. Some of the scenarios include “Sensory Experiences in the Store” and “Checking Your Your Items,” and then step-by-step instructions for navigating the experience.
This amazing resource was created by Nadia Hamilton as she helped Troy, her brother with autism, handle day-to-day tasks. To guide him on his path to independence she would create crayon drawings on paper and use them as guides that Troy could follow when he needed. Once Magnusmode was born, her guides were transformed into the digital card decks users everywhere now utilize.
The app is serving as a much needed tool for the neurodiverse population. “It’s the ultimate strategy guide for life, with an ever-expanding library of guides (Card Decks) for home and community experiences. Companies and venues across North America share Nadia’s vision of an accessible world, and sponsor the creation of branded Card Decks to help welcome and support all customers,” the Magnusmode website shares.
The app offers card decks for all sorts of scenarios, including how to get a library card, make an ATM deposit, ordering meals, preparing for doctor’s appointments and so much more.
Now in it’s second year, Trader Joe’s is proud to offer a tool that makes shopping at their stores an inclusive experience for everyone.
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