Yelp continues to make it easier for consumers to shop and dine specific communities. The platform’s newest Economic Impact Report on diverse businesses has revealed a 130 percent surge in searches for Asian-owned businesses so it has partnered up with Gold House to provide a new feature.

Gold House is a nonprofit organization that creates inclusive unity, representation and success of Asians and Pacific Islanders. Their partnership with Yelp is providing a way for businesses to self-identify as Asian-owned, if they choose.

photo: Yelp

The new option allows businesses to self-identify so it will be opt-in only. Yelp will also be proactively monitoring businesses for hate speech against the Asian community, ensuring content guidelines are being followed.

Business owners can log into their Yelp for Business account, then navigate to the Amenities section. Then click Add or Edit, “Yes” next to “Asian-owned” and then Save.

It’s Yelp’s hope that this new option will help elevate Asian-owned businesses and bring owners and consumers together to support local businesses.

––Karly Wood

Feature photo: iStock

 

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Calling all PAW Patrol fans! Nickelodeon recently announced a brand-new interactive streaming experience for the PAW Patrol-loving preschool set—and it includes a 45-minute stage show and a shared viewing room.

PAW Patrol Live! At Home is exactly what the name sounds like. Instead of going to a a theater, stadium, or other mega-venue to watch your fam’s fave Nick friends, you can watch this PAW-tastic production 100 percent from home.

photo courtesy of Nickelodeon

Amy Hyland, Executive Vice President, Nickelodeon Strategy, Business Development and Operations, said in a press release, “As we look forward to a return to normalcy and welcoming families back to our live events, we continue to invest in innovative ways to grow our Nickelodeon Experiences business during these unprecedented times.  With PAW Patrol Live! At Home we’ve produced a one-of-a-kind co-viewing event that allows us to recreate the communal theater experience and give families a way to connect with not only fan favorite Nick characters, but their loved ones as well.”

Nick’s new PAW Patrol Live! At Home experience will include a pre-show with digital games, an e-shop, printable activity sheets and a Pup Pup Boogie dance-along video. The pre-show options are available immediately after your ticket purchase.

The show itself will stream Apr. 24 and 25 at either 7:00 a.m. PT/10:00 a.m. ET, 9:00 a.m. PT/12:00 p.m. ET or 2:00 p.m. PT/5:00 p.m. ET in English and in Spanish. Click here to purchase tickets in advance.

Parents can purchase a single ticket for access on one device or a group ticket that comes with one single ticket and three additional access codes to share with friends and family. Single and group pass ticket holders can also log on to re-watch the experience through May 2.

—Erica Loop

 

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Celebrate International Women’s Day now and all year long! Target makes it easy to shop brands created by woman with the company’s new “Women Owned” icon.

According to the big red bullseye retailer’s website, the Women Owned icon can help shoppers to, “Support women entrepreneurs by shopping the brands featured here. In the future, look for this badge to keep supporting women-owned businesses.”

What women-created brands can you look for at Target? If you’re on the hunt for a new beauty brand that has long-lasting, cruelty-free formulas in a range of skin tones, Cashmere Nicole’s Beauty Bakerie is a line to check out. Brook Harvey-Taylor’s Pacifica Beauty also includes cruelty-free products. This 25-year old brand brings clean, non-toxic items to the public in sustainable packaging too!

Other Women Owned brands Target carries include Jenn Chiba’s House of Lashes cruelty-free lashes, Monique Rodriguez’s Mielle Organics, Bijou Karman, Katie Sturino’s Megababe body care solutions, Chris-Tia Donaldson’s TGIN hair care line, Natalie Mackey’s Winky Lux beauty products, the Camille Rose hair/body brand by Janell Stephens and Honest Beauty by celeb/actress/business owner Jessica Alba.

To find these brands and other lines made by women, just look for the “Women Owned” icon on Target.com.

—Erica Loop

Photo courtesy of Target

 

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banana bread

This month marks the one-year “anniversary” of Dominic being home full-time from school. When the pandemic started, I guess I was very optimistic and thought it would only last a few weeks. Little did I know, that almost a year later, the pandemic would still be raging on.

It has been of a bit of a “learning curve” having Dominic here and my husband working from home (the hubby likes to call it a “preview” of what it will be like when he retires)!! We have worked out a good system, so one of us is always home with Dominic. He can’t be left alone because of his Complex Partial Epilepsy. He has had six seizures since the pandemic started, the most recent one was the beginning of January.

Since we have had lots of extra time in our schedule, in June of 2020, we went from once-a-week private speech therapy to twice-a-week. It has been a pretty seamless transition from in-person to “virtual” learning with her. His private speech therapist has moved away from worksheets and started to concentrate heavily on “work/life skills.” It was her suggestion to start to have Dominic bake for her and then she would pay him for his finished baked product. We really wanted him to make that connection.

I started to wonder if we could bake for other people and make it into a “business.” I started to comb the internet for information and found that Michigan has something called a “Cottage Food Law.” I did some research and then sat on the information for a while. It was several pages of rules and regulations (very overwhelming and intimidating at first). I began to think long-term and after finding a free on-line workshop on running a “Cottage Food” business and registering for it (the workshop wasn’t until December), I decided to move forward. I already had tons of recipes at my disposal on my food blog, so I knew that I wouldn’t need to be continually testing out new recipes! I then began to think that we probably should come up with a name and a logo. This is where an artist friend of mine, that I had used for classes for the disability ministry came into the picture. I asked him if he could start private art lessons with Dominic (even though Dominic had shown zero interest at previous art events with the disability ministry).

Dominic started his weekly private art lessons in August of 2020 and except for a few times, he has been going steadily every week! It has been amazing to watch his self-confidence grow!!  A few months into the lessons, I asked if Dominic could start designing a logo for the business. My artist friend agreed and we let Dominic make all the decisions about what it would look like, the colors, etc.  I even ordered a shirt with the logo on it for Dominic!

Anyways, we got our first order at the end of November and little by little, we started to get more orders. In the second week of December, a few days after the on-line workshop about running a “Cottage Food Business,” my Dad (who lived back in Maryland) went into the hospital with what we all thought was a minor infection. It turned out he was in end-stage congestive heart failure and my beloved dad passed away on December 17. I was devastated by his passing and it took me until a week or so into January before I felt like I could re-start the business.

A few weeks ago, we filed the name “Baked Goods By Dominic” with the local county clerk’s office and opened a bank account! Our family has had an outpouring of support and Dominic just delivered his 22nd a few days ago. Ironically, my maternal great-grandfather owned and operated a bakery in Butler, Missouri.

I love that this baking business has started for several reasons. One is that I had stopped baking, because my life pre-pandemic had gotten very, very busy. This pandemic has forced me to slow down and resume my passion for baking! The second is that Dominic is learning both “life” and “work” skills. One of his favorite things to do when we go on a delivery is to hold my phone and help me “navigate” with Google maps. The third is that my ultimate goal for this business is for Dominic to have his own bakery (like my great-grandfather had), but employ only those with special needs. It’s a great (and realistic) goal to have, don’t you think?!?!?!

 

This post originally appeared on bountifulplate.

I am a stepmom to one and a mom to two. I have been a stay-at-home mom for over 24 years. Grew up in Maryland and have lived in Michigan since 2001 when my husband got a job here. My 16-year old son has multiple disabilities.

It’s the most wonderful time of the year—Girl Scout cookie time! We know how delicious those cookies are but did you know just how much good they do? Fun fact: The Girl Scout Cookie Program is the largest girl-led entrepreneurial program in the world. The Girl Scout Cookie Program prepares girls in the Chicago and Northwest Indiana area with the business smarts they need to take on the world! 

When you buy your Samoas® from local Girl Scouts, you’re helping fund unique and unforgettable experiences for girls, their troops and your local community, like learning coding, creating art or identifying insects. The experiences broaden their worlds and instill in them essential skills to prepare a lifetime of leadership. Read on to learn more about how one lil’ Thin Mint® can do so much, and why you should sign your daughter up ASAP!

Visit the Girl Scouts of Greater Chicago and Northwest Indiana Virtual Pop-up Shop, and support your local troops! You can purchase cookies for yourself, or donate them to essential workers and active military.

Cookies On a Mission

The Girl Scouts of Greater Chicago and Northwest Indiana cookie program is not only drool-worthy but a critical source of funding for local Girl Scout councils to deliver essential programming to girls. This funding also supports the council’s focus on ensuring equitable experiences for all through financial assistance and other resources. These are cookies on a mission: a mission to help girls learn essential skills for leadership, success and life. 

 

With each box of Trefoils® sold, these mini entrepreneurs are learning how to set goals and make decisions on how they'll run their cookie sales. Throughout the rest of the year, Girl Scouts set goals and make decisions around which badges they want to work toward and how they'll use their earnings from cookie sales to benefit their troop!

Selling Tagalongs® also sets girls up to practice important life skills from a young age. Each Girl Scout manages her own cookie sales, which helps her learn money management, budgeting and the responsibility and honesty needed to run a business! Girl Scouts also use this time to practice their people skills with their customers, and gain confidence through creating relationships and finding their voices. One box of cookies can set girls up with skills that last a lifetime!

 

Visit the Girl Scouts of Greater Chicago and Northwest Indiana Virtual Pop-up Shop, and support your local troops! You can purchase cookies for yourself, or donate them to essential workers and active military.

 

 

—Jamie Aderski

 

Google is providing a new way for consumers to support Black-owned businesses and honor their legacy. With Google Search interest for “Black-owned businesses” growing over 600% from last year, it’s obvious there is a desire to funnel purchases to support this area of of business.

Google has launched a new attribute on the Google Shopping tab to identify businesses as Black-owned. Business owners will be able to add the attribute by visiting the Google Merchant Help Center, making it easy for shoppers to see whether a business is black-owned and to discover brand new places to shop and support.

 

photo: Google

As of now, the features is slowly rolling out, with visibility becoming available to shoppers and U.S. Google Merchants in the next few months. The new attribute follows on the heels of last summer’s Search and Map attributes to make search results more inclusive of black-owned businesses.

––Karly Wood

Feature photo: iStock

 

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Forget about roses and heart-shaped boxes of chocolate-covered cherries. This Valentine’s Day you can gift your sweetie a train trip!

Amtrak’s Valentine’s Day Buy One Get One Free Sale is a BOGO you can’t miss. The sale starts Feb. 11 and goes through Feb. 16. Customers who use the code C214 at checkout (or visit the Amtrak website here) will get a free companion ticket when they purchase one regular fare.

The Valentine’s Day BOGO special includes tickets used for nationwide travel between February 22 and August 27. This means you don’t have to use this holiday deal to actually celebrate Valentine’s Day. You can pick a later date for a spring break or summer-time getaway.

BOGO deals are available for adult-priced tickets on select train lines—the Auto Train, California Zephyr, Empire Builder, Southwest Chief, Acela, and Northeast Regional. Check with Amtrak for additional route availability. Fairs vary by route. Both adults must travel together. You may upgrade to Acela First Class and non-Acela Business Class for an extra charge, upon payment in full.

Seating is limited—so book your BOGO ASAP. Visit Amtrak’s website for a full list of restrictions, terms, and conditions.

—Erica Loop

Photos courtesy of Amtrak

 

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Pokémon is turning 25—and fans are the ones getting a very special bday gift! In celebration of the big 2-5, you can join superstar Post Malone for a virtual concert on Feb. 27 (a.k.a. Pokémon Day).

Not only is the concert pure Pokémon fun, it will also launch the P25 Music program. P25 Music features collabs between the Pokémon brand and some of the most notable names in the music industry, including fan fave Katy Perry.

photo: Courtesy of Business Wire

You can review the concert for free on the official Pokémon YouTube channel, Pokémon’s official Twitch channel or on Pokémon’s 25th anniversary website. The concert starts at 7:00 p.m. EST/ 4:00 PST.

Of the upcoming 25th anniversary concert, artist Post Malone said in a press statement, “I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome.”

Even though the concert won’t debut until Feb. 25, you can get in on the Pokémon anniversary excitement before the event. Check out Pokémon GO Tour: Kanto on Feb. 20 or nab a password for the Pokémon video game on Feb. 25. The password gives players a special Pikachu for the Pokémon Sword and Pokémon Shield games.

—Erica Loop

 

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Ask a little girl what they want to be when they grow up and you’ll get a variety of answers, many of them similar—fireman, dancer, doctor, singer, pilot, maybe a mommy or a police officer. You’d probably rarely hear the word entrepreneur. You might hear CEO.

Not every girl will want to grow up and start her own business. But the skills and concepts kids learn from entrepreneurship at a young age can help prepare them for whatever path they choose in the future.

If you have a young girl in your life—a daughter, niece, sibling or friend—you may see certain characteristics that may make you think, “This kid is going to be in charge someday—of something.” Entrepreneurs come in all shapes, sizes, temperaments and personalities, of course, but many have similar traits in common.

If you spot these in a young girl, they are good traits to encourage and develop.

She’s a natural leader.

Natural leaders aren’t always just telling other people what to do, and even kids who seem shy may have leadership tendencies. Leadership attributes can look different in each individual. Your daughter may have a knack at assembling a team of people and getting a group project done. She may be able to easily identify someone’s skills and match them up with the perfect task.

Maybe she’s someone who marches to the beat of her own drum or would rather blaze her own trail than follow the crowd. All of these things point to signs that she’s a natural leader.

She’s willing to take risks.

We’re not talking about being risky for the sake of being a daredevil here—the kid who climbs the tallest tree at the park or wants to ski the black diamond runs before she’s ready is not going to necessarily start her own business by 17.

But a girl who’s not averse to starting conversations with adults, speaking her mind with confidence, talking in front of a group about her passions or spending money to make money (e.g. allowance money for lemonade stand supplies) may show signs she’s willing to step out of her comfort zone when there may be a payoff. In fact, taking a risk may be a lot more attractive to her than playing it safe.

She’s doesn’t label herself.

It’s natural for people to want to categorize themselves, kind of as a way to say, “Here’s where I fit in,” “I want to help people, so I want to be a nurse,” or “I want to work with kids, so I want to be a teacher”—these are normal things you might hear a kid say when asked what they want to be when they grow up.

Natural entrepreneurs may not think that way, however—they may not be looking for a place to fit in as much as a way to stand out. If your child hems and haws when she’s asked, “What do you want to be someday?” don’t take that as a negative sign. It could be that she wants to create her own place in the world.

She’s self-motivated and driven.

Maybe you rarely have to ask about homework because she often has it done before you even get the chance. Or maybe she took it upon herself to start learning a second language or some other skill simply because she’s interested, not because she has to.

Is her list of extracurricular activities longer than either you or she has time for? Natural-born entrepreneurs are often driven to go beyond the status quo and have ambition to accomplish and do more than what’s expected.

She problem-solves.

The Warren sisters—Lilly, Chloe and Sophie—started their company, Sweet Bee Sisters, when they realized that their parents’ beehives were not going to produce enough honey to sell, only enough for their family and maybe a few friends. Then they noticed the beeswax. Could that be worth something? They did some research, started producing lip balm, and have since expanded their product line to include lotions and sugar scrubs.

This is a perfect example of problem solving: Honey wasn’t going to make them much money, but another byproduct of the bees certainly could. If you know a young girl who thinks less in terms of “we have a problem” but more with the mindset, “let’s find a solution,” she may be born to be a business owner.

This isn’t an exhaustive list. And we’re not saying if your daughter doesn’t have these traits, she won’t be an entrepreneur. These are simply traits that might suggest you have a budding future business owner on your hands.

Nurture them. Encourage her. And let her know that, above all, she’s capable.

Sometimes that’s all a girl needs to hear to get the wheels in her head spinning with possibilities.

This post originally appeared on The Startup Squad.

I've always built businesses, from a childhood gummy bear business to adult gigs at IMAX and Coupons.com. I founded The Startup Squad to help girls reach their potential and my book series, The Startup Squad, is published by Macmillan. I live in Silicon Valley with my wife and two daughters.

My oldest daughter was eight when the business world came knocking at her door. She joined the Girl Scouts and we all know what that means: cookie sales. Then, two months after cookie season, she and a friend ran a bake sale to raise money for the local food bank.

In both cases, her mission as a somewhat shy, funny little second-grader was to sell delicious baked goods. But her method? Well, that was yet undetermined—and that was, in fact, her biggest challenge. She knew she wanted to sell and be successful. She just didn’t know how.

As a business exec who’s had the fortune of helping build several world-class brands and companies throughout my career, I could have stepped in and given her a formal business plan or step-by-step instructions on how to get her fledgling baked goods businesses off the ground—but not only would that have been way too advanced, it was unnecessary.

She didn’t need a business plan; she needed basic business skills. (Very basic). And I was quite happy to stand back, let my wife be the mentor and watch the situation all unfold.

I knew this selling experience was going to be a significant opportunity for my daughter to begin learning the important things I wanted her to know—lessons I want every young girl to know, really: that it’s okay to fail as long as you try your best and you get back up to try again. That basic business skills will help you succeed in life even if you don’t want to be a business person. That grit and a growth mindset are essential tools for success in life, no matter the path you choose.

We taught our daughter three skills during her first foray into the business world (mostly thanks to my wife) that I would love for every girl to learn, whether she goes on to become an entrepreneur or not. These are skills that will serve every child well on her journey.

Say “good morning” to get people’s attention.

Translation: Have a script to make conversations easier. This was my wife’s advice to my daughter as she stood at the end of our driveway, unsure of what to do while fumbling around with her boxes of Thin Mints, Samoas and Peanut Butter Patties. She was a little wary of talking to strangers—not necessarily a bad thing, but neither is it conducive to successful selling. Even when your product is cookies.

Shyness is common among elementary-age girls, so encouraging them to be bold enough to initiate conversation and prepare in advance what they want to say may be the first step in empowering them to get out of their shell and simply connect with others.

Look people in the eye when you talk to them.

Translation: Be confident. This is a tough one, right? Making eye contact with an adult can feel intimidating to a child. Notice where many kids look when they’re talking to you—at their feet, at their parents, off to the side, maybe at a friend next to them. That’s because making eye contact requires a certain amount of self-confidence, which is something many elementary-age girls lack. But sometimes you have to fake it till you make it. By instructing our daughter to look people in the eye when she talked to them, my wife knew this might feel unnatural at first, but it would help her grow in her ability to communicate confidently and effectively. And speaking from experience, my wife has perfected this skill. Trust me.

Make sure to tell people the money goes to charity. Even if they don’t buy, they might make a donation.

Translation: Know how to appeal to your customers. During her charity bake sale, my daughter wasn’t just selling cookies and brownies; she was selling an opportunity to do good. Positioning your product and appealing to your audience is not a skill that’s necessarily innate for a grade-school kid. But when it’s learned, it can help them not only become entrepreneurs, but also help them succeed in life by knowing how to convince people to buy what they are selling (be it a physical good or a something less tangible, like their point of view).

It also helps them recognize when others are doing the same to them. It’s about articulating your position and convincing others to do what you want them to do–an essential skill for becoming a savvy teenager: “Mom, you wouldn’t be just buying me a new car. You’d be buying your independence. I’d be getting a car, but you’d be getting your freedom from having to cart me around.” 

It’s a skill that could work against you—just be aware! But if your child gets so good that they’re able to actually sell you, congrats! Your kid is poised for a successful career.

This experience of watching my daughter fumble around with baked goods, trying in earnest to sell her wares but not actually knowing how, was a big part of my inspiration behind The Startup Squad. She may not grow up to start her own business, launch anything beyond a bake sale or become a CEO.

But the experience of entrepreneurship–learning those basic business skills, knowing it’s okay to fail and learning the importance of grit and a growth mindset–will help her succeed in life no matter her passions.

This post originally appeared on The Startup Squad.

I've always built businesses, from a childhood gummy bear business to adult gigs at IMAX and Coupons.com. I founded The Startup Squad to help girls reach their potential and my book series, The Startup Squad, is published by Macmillan. I live in Silicon Valley with my wife and two daughters.