It’s getting chilly: does your toddler have the perfect winter wear for their feet? Allbirds is up to the challenge!
The fashion-forward shoe company for adults has re-launched the coveted Smallbirds, mini-me versions of your fave Wool Runner shoes. Available now, the style comes in both regular and Fluff styles, and in five fun colors.
photo: Allbirds
Currently you can shop sizes 5T-10T in Thrive Crimson, Blue Depth, Medium Grey and Fluff Natural Black and Natural White for $55. Unfortunately, Allbirds hasn’t launched sizes for big kids beyond the 10T size, but hopefully in the future their collection will expand to shoes for the entire fam.
In the meantime, you can shop Smallbirds at allbirds.com.
There’s nothing like back-to-school shopping to get everyone excited about fall and getting back to class. This is what you’ll find at local NYC boutiques for back-to-school gear, clothes and more, for kids just starting school or those too cool for it. (i.e, your seven-year-old, etc.) Read on to send your kid to school in style!
Annie’s Blue Ribbon General Store
STATE
An “everything but the kitchen sink” independent shop, Annie's Blue Ribbon General Store has many great backpacks at various price points (including State Bags, shown here, that have a compelling “Give Back” model). Plus, lunch boxes such as Yumboxes that make it really easy to pack lunch thanks to little compartments, as well as lots of Stainless Steel options too. To pack along with lunch, Blue Ribbon sells lunch box notes and to write thoughtful and fun messages for your kid. They also have several teaching games and tools, such as multiplication flashcards, sight word cards, games for learning about money, math, reading, and maps too!
This year, CAMP has so many fun and unique products that would make any kid excited to hit the books again. With four shops between Manhattan and Brooklyn, it’s your one-stop back-to-school shop for play, media and merchandise that’s enriching and, of course, fun. Popular items include Ooly Left-Right Ergonomic Crayons, colorful EPIC everyday backpacks, corkboards, unicorn erasers, and CAMP's own signature duffle bag.
Popular items for kids returning to school this year at Smoochie Baby include CarlijnQ Backpacks—an all-organic brand from the Netherlands—Old Soles Champsters high-tops, the Rowdy Sprout Frank Zappa tee, My Little Cozmo Dakota Sherpa Jacket and Fairwell sweats.
110 Berry St. Williamsburg 718-384-3340 Online: smoochiebaby.com
Your local independent bookstore is also often a great place for distinctive writing materials. Book Culture, which has four locations sells pencils, pens and groovy notebooks, as well as stylish ways to tote them around, like pencil cases, backpacks and more.
26-09 Jackson Ave. Long Island City 718-440-3120 Online: bookculture.com
536 W. 112th St. Morningside Heights 2915 Broadway Morningside Heights
Not many second-hand kids' clothes shops remain, but Jane's Exchange, the largest and oldest children's and maternity Store in NYC, recently opened its second storefront in Park Slope, Brooklyn. Fashion-wise, new this season are fall corduroy pants, overalls, and overall pinafores. High-quality basics from Mini Boden, Hanna Andersen, Primary, Milo, Rock Your Kid are all the rage in shades of softer greys, browns, muted colors and animal prints. Plus, sneakers from Jordans to Vans are attracting kids of all ages.
Another option for scoring some gently-used (or even new!) kids' clothes is the new online kid's consignment shop Consignment4kids.com. The virtual secondhand shop was Started by an NYC mom (and Tinybeans contributor!) who wanted to give hardly-worn pieces another chance to shine, while also providing fellow parents some bargains, and the possibility of earning a few bucks. Consignment4kids.com is stocked with clothes and accessories for boys and girls from infant to age eight. Brands you'll find in the store include Jacadi, Pink Chicken and Polo Ralph Lauren, and items are priced to move! Pickup and dropoff can be arranged for a small fee, or you can mail in items. If your merch doesn't sell after 90 days Consignment4kids will donate the items for you to organizations like Room to Grow and Goodwill.
Recently featured in Humans of New York, Grandma’s Place is your one-stop-shop for toys, games, and books—it’s a real neighborhood gem in Harlem. Many books and toys they sell have an ethnic focus, such as the books Tea Cakes for Tosh, Sulwe, Curls, and the coloring book Princess Planet. Outdoor, musical, and Melissa & Doug toys are also available.
Parachute Brooklyn offers gently used modern and vintage clothing for kids ages 0-10. The boutique also carries a selection of new accessories as well as small-batch, one-of-a-kind pieces from local designers with a focus on upcycled materials. Big hits this fall include Parkland backpacks, socks from Happy Socks and Little Stocking Co., hair accessories from Chunks and Wunderkin Co., Umbrellas from Hipster Kid, and quilted jackets from SAJ. The shop’s selection of second-hand jackets and sweaters are among the top sellers this season.
It’s fashion-forward in this downtown NYC shop. Babesta’s newest collection of Rowdy Sprout T-shirts are in, and they're essential for making a style statement this fall. Tagless and made in LA, there's a Rowdy Sprout t-shirt for every music fan, big and little.
56 Warren St. Tribeca 646-290-5508 Online: babesta.com
A DUMBO destination for families with kids for, Two Kids and a Dog sells a mix of baby, kid and tween goods. Here’s where you’ll find a ton of toys, kids' clothing, shoes, scooters, birthday gifts and more—i.e., a well-curated inventory of a little bit of everything. Pick up your child’s high-quality essentials here, such as colorful water bottles from Eco vessel and Swell, backpacks from Herschel and Parkland, and lunch boxes from Yumbox and Omielife.
This one-of-a-kind gift shop carries everything from New York-themed mugs and baby gear, to swirly pastel chalk and Grow-Your-Own-Unicorn toy eggs. Staffers say all things organizing are hot for back-to-school, such as the Julie Mollo clutches shown here, whimsical “To-do” pads, feelings trackers, and general self-care goods.
617 Flatbush Ave. (between Fenimore Street and Rutland Road) Prospect Lefferts Gardens 718-928-7484 Online: awesomebrooklyn.com
Don’t let the back-to-school process overwhelm you! This handy guide includes everything you’ll need in the school supplies department, ideas to combat first-day jitters, funny jokes to get you through and cute clothes that kids will love. Plus, we’ve included some lunch tips and hacks for when you just cannot make another PB&J. Parents, we’ve got you covered!
This list has loads of great backpack options including super stylish backpacks, adaptive backpacks for kids in wheelchairs and wheelie backpacks for those who have to bring every book home every day.
Lunch Boxes & Snack Bags
Start the year off strong with the perfect lunch box. This story has loads of options that will keep your food chilled, in separate compartments or piping hot—just the way your kid likes it.
While you are at it, grab some reusable snack bags so that you can go all green this year.
Bento Boxes
Put a bento box into your kid's lunch and they'll love the little compartments that can fit everything from rolled-up sandwiches to tiny crackers. There are even some that will keep your lunch chilled all day.
Water Bottles
Takeya
Leaky water bottles are the bain of parental existence, right? These are our favorite water bottles for kids from sippy cup versions to insulated stainless steel water bottles. that parents will love too.
Do yourself a favor and get your kids a clothing subscription service this school year. They will get some awesome new styles sent right to them and you don't have to take them shopping with you. Win-win!
Adaptive & Sensory-Friendly Clothes
Kohl's
When it comes to back-to-school clothes shopping, your kid’s all about perfecting “the look.” And with on-trend adaptive clothing lines galore to choose from, even issues like Sensory Processing Disorder or other special needs won’t hold your fashion-forward kiddo back. This BTS season it’s ready, set, shop … for everyone.
Shoes
Native Shoes
Let your little one slip into something easy and stylish this back-to-school season. These lace-free options give even the smallest pre-schooler the independence to get ready on their own. Which means less work for you!
Face Masks
Mightly
If your school is requiring face masks for in-person learners, now is the time to refresh your collection. This massive list has all the character, colorful and black (tweens, right?) face masks for kids that you could want.
Start a school day tradition like listening to a favorite song on the ride to school or having a special thing you say to your kids when you drop them off.
After a big day of big transitions, dinner can be the last night on your mind. Make dinner easy with these meal kit delivery companies.
Save this one for mid-October when all the lunch inspiration is gone. We've got tons of ideas for lunches from corndog muffins to grilled cheese rollups to freezer sandwiches.
Snag a bento box and check out this list of inspirational ideas for bento box lunches. All the friends will be jealous of your little one's spread!
It’s back to school time and in-person learning means it’s time to swap pajamas and sweats for a more presentable wardrobe. If you want your child to look fashion-forward without paying full price, it’s time to shop these resale shops that offer gently used garments for a fraction of retail. Scroll down to check out the top second hand spots in the DMV.
Lemon Lane
Lemon Lane
Shop this upscale consignment store for popular brands like Boden, Lily, Hanna and Tea. The items at this store are so gently used, it's hard to believe they aren't brand new! Follow them on Instagram and you can check out inventory without making a trip to the store.
Want to consign? Consigning is by appointment only, but if you have 20 items or less you can walk in on Wed. Lemon Lane offers a 50/50 split on consignments, but you can reap a 60% cut of sales if you choose a store credit for future purchases.
Bellies & Babies prides itself in offering upscale maternity clothes and brand name children’s items. If you’re prego and in need of a nice maternity dress, you can save yourself the cash and rent one. And if you prefer to shop solo, kids can play in the outside play area with push toys or stay inside with the tented area decorated with books and toys.
Want to consign? Bellies & Babies accepts maternity clothes, children’s clothes (size newborn through age 8), popular baby gear, toys, and books. Your first time is by appointment only, but after that, you can conveniently “drop n run”. If you choose to be paid by check, you will receive 45% of what the item sold for (50% for high-end, non-clothing items). If you choose to be paid via store credit, you’ll receive 50% of the selling price.
1913 Mt. Vernon Ave. Alexandria, VA 22301 703-518-8908 Online: belliesbabies.com
529 Kids Consign
529 Kids Consign
If you have a little Beyoncé, Emma Watson or Tim Gunn in the making, then this is the place to outfit them. Trendy pieces abound, including baby Uggs, Hanna Anderson jammies and lots of sweet gifts for newborns. Plus, 529 offers up a well-curated maternity section. Sift through closely—you may be surprised by what you find (think: Burberry baby dresses, Ralph Lauren toddler suits, and Citizens for Humanity maternity jeans).
Want to consign? 529 offers a 60/40 split with consignors receiving 40% of the purchase price after a three month period. Sort through Junior's too-snug outfits, and if they're clean call to set up an appointment. If that baby Gap sweater doesn't sell, you have the option of reclaiming it or 529 will donate it to the Lupus Foundation.
122 S. Royal St. Alexandria, VA 22314 703-567-4518
The Growing Years is a kid-friendly store that will put your kiddo in a trance with their non-stop Disney movies. Have a more active child? They also have a play area to help your kids let out some energy. This consignment shop specializes in “gently-worn clothing and shoes at the most affordable prices”. Their inventory includes baby clothes, pre-teen clothes, maternity wear, and monogrammed jewelry and accessories. For your American Girl fanatic, you can also find American Girl outfits.
Want to consign? While some shops require a consignment fee, you won’t be charged one at The Growing Years. They accept gently-used children’s clothes from newborn to size 16, children’s shoes, and maternity wear. It’s by appointment only. You will receive 40% of the clothes’ selling price and 50% for larger products (e.g., strollers and Pack ‘N Plays). A limited number of toys are accepted, like small slides, kitchens, bicycles/tricycles, and wagons.
Sure, this may be a national franchise, but this branch is one of the best we’ve scoped. It carries a ginormous selection of seasonal wear…all year long. So if you’re looking for a swimsuit in Dec. for that trip to Disney World, or need a sweater before the summer is out you can find it here without spending a fortune.
Want to consign? Not only do you not have to schedule an appointment, but you get paid up front (amounts vary). Just bring in your stuff, they'll make an offer and out you go! So no need to wait and hope your items sell before collecting some cash.
You'll find high-quality brands that are gently used in this well organized space. This isn't your run-of-the-mill thrift shop experience; you're likely to forget that these duds are second hand because everything here is clean and tidy.
Want to consign? There is no need to make an appointment, walk-ins are welcome. Kid to Kid accepts freshly laundered children's clothing up to size 14, toys and infant equipment. Due to space constraints, all items that are not sold must be picked up within 24 hours of the end of the consignment period. All unsold items are donated.
11711 C Parklawn Dr. Rockville, MD, 20852 240-242-3345 Online: kidtokid.com
This West Virginia institution has grown to include two NOVA locations. You'll find each shop overflowing with clothes, books, toys and baby gear. It can be a challenge to sort through the sheer volume of options at these boutiques, but the deals you'll score are worth the hunt. You can find high-end garments here, but since they don't snub Big Box labels, you can nab a Cat & Jack outfit for a few bucks.
Want to consign? Consignments are accepted on a daily basis. There are no annual fees, drop off fees, listing fees, or pick up fees. You will receive 50% of sales on items sold. You can choose to pick up or donate items that do not sell.
311 W. Washington St. Charles Town, WV 25414 304-725-7549
47E Catoctin Cir. SE Leesburg, VA 20175 703-443-6888
145 E. Davis St. Culpeper, VA 22701 540-321-4744 Online: wearitagainkid.com
—Meghan Yudes Meyers, Danielle Larkins and Hilary Riedemann
Target recently announced the launch of its Designer Dress Collection! This is the second installment of the Collection and features fab fashion creators Christopher John Rogers, ALEXIS and RIXO.
The Designer Dress Collection includes more than 70 chic selections in sizes ranging from XXS to 4X. Look for bold patterns, bright hues and silhouettes you can’t forget.
Jill Sando, executive vice president and chief merchandising officer, Target, said in a press release, “For more than 20 years, Target has partnered with some of the biggest names in the industry, and had the opportunity to introduce our guests to emerging designers who are shaping fashion and culture today.”
Sando continued, “With this collection, we’re celebrating three incredibly talented and diverse designers, all while creating our most size-inclusive collection of original, quality dresses that we know our guests will love.”
Find these fashion-forward frocks in select Target stores and online. This cute and completely cool collection is awesomely affordable, with prices between $40 and $60.
It’s time for Disney nuiMOs to hit the states! Originally launching at Disney stores in Japan, China, Shanghai Disney Resort and Hong Kong Disneyland Resort, the fashion-forward plush dolls are making their way to North America and Europe next week.
Launching on Jan. 19 at shopDisney.com and shopDisney.co.uk, Disney stores in North America and Europe and select Disney Parks around the world, fans will soon be able to pick up their very own Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Stitch and Angel nuiMO. Not only that, a colorful amount of outfits and accessories will also be available to customize your plush.
The name “nuiMOs” is a blend of the Japanese words nuigurumi, which means “plush” and moderu, which means “model.” The pocket-sized dolls are flexible, pose-able and can change their looks to reflect your own personality.
To help kick off the North American and European launch, Disney partnered with celebrity stylist Maeve Reilly to create five signature Disney nuiMOs looks for Mickey Mouse and Minnie Mouse. Her styles include Streetwear: Tokyo vs LA street style, Loungewear, Day to Night and a Day at Disney Parks, which you can find here.
You will be able to shop additional accessories, outfits and plush does on the first Monday of each month, beginning Feb. 1. New products will be in collaboration with Loungefly, Spirit Jersey, Ashley Eckstein and more. Disney nuiMOs plush retail at $17.99 each and outfits and accessories start at $12.99.
I'm a Style Expert and mom of 2. With over a decade in the fashion industry, I launched my lifestyle site Jasmine-Snow.com and my own digital style show, The Nap Series.
I believe fashion is an experience. Whether getting dressed in your closet or putting together a beautiful new space in your home, it’s about creating a look that makes you happy and is totally authentic to you and what you love! What’s more fun than that?! My style cred spills into every messy side of life in a ridiculously chic and relatable way. Despite sometimes being covered in purées and having a chaotic-ish new normal, I really believe style works on everyone!
Although parties and nightlife are still on hold this year, that does not mean the glitz and sparkle of the holiday season has to be too! I’m loving casual relaxed sparkle this year, and I promise it’s going to be just as chic as ever other year! When it comes to my babies, I love dressing and shopping for them with what feels most “of the moment” but also is super playful and fun for them to enjoy style too! When it comes to putting it all together, I take a 5 step approach that I like to call The Style Method. I start with a bit of inspiration, pick out a main piece to dress around and then build from there! The goal is to always have fun with it and never take yourself OR your shopping list too seriously! Check out a few of my favorite things that keep my kids entertained and practically style themselves!
1
The Black Bib
An accessory for babes with places to go and style to be seen!
$43
Just because you're a baby doesn't mean you can't make messes look chic! I never worry about covering up a cute outfit with a lame bib... this just adds to the whole look! This bib is like a baby version of a cool leather jacket, and is convenient to easily wipe clean after every meal. My favorite gift for new stylish mamas!
My entire messy life organized inside a cute cozy pouch!
$68
I loooove a pouch situation in almost every bag, but Stoney Clover takes the cake on making pouches super cool that you never want to hide them in a bag! I keep my life organized by using fun pouches and the patches and personalization make labeling my entire #momlife into something really fun and stylish. The new cozy collection is a favorite, but the choices are endless!
I am beyond obsessed with this company. It has all the cool black and white minimalist vibes mixed with my love of personalization! Oh... and of course it's good for the kiddos too! There are tons of designs to create your own look that works within your decor. This is the perfect way to actually make all of those toys and other random stuff laying around look cool. It's also a great way to make a nursery pop if you place on a neutral color rug.
I love that this company designs glamorous dress up pieces like these capes and makes them so cool and cute that they actually appropriate for the grocery store runs when your little one insists on dressing in full costume. Each piece feels overly special!
I'm a big believer that everyone should have a classic striped tee or long sleeve in their closet. Perfect for layering and mixing with sparkles and patterns! Your mini's closet is no exception and how fitting that Kule is making the perfect style for all cool kids out there!
Wiggle and Whisk Studio is the perfect way to keep your little one entertained in the cozy winter days ahead. With a monthly membership, little bakers from 2-102 are invited to step into the baking studio and following along with a library full of baking tutorials. Founded by a dance teacher each lesson is filled with lots of fun, secret ingredients and epic dance parties while bakers whisk up their own confections!
I cannot get enough of these fashion forward Uggs for Toddlers! Deciding between graphic black and white or neon was just way too difficult! These have all the classic details you love about cozy Uggs but with a new fashionable twist!
A pair of MaryJane shoes are an absolute must in my book. They're classic, comfortable for little ones and always look polished. My favorite for babies all the way up to toddlers is Elephantito. I treat metallic like a neutral and gold is the perfect pick for a little extra glitzy to an outfit.
Movie nights are pretty big in our house (especially these days)! We love getting cozy in our sweats or PJ's and I'm loving this new popcorn sweatshirt to pair with soft joggers to step up our movie party game. Lola and the Boys is always good for a touch of fun and sparkle to any outfit!
Cardigans are my go to for keeping my kids warm. I through them on over dance outfits, dressed and even pajamas sometimes! This leopard one from Crewcuts is great to add a pop of graphic animal print to any outfit.
Cooler weather is upon us and that means it’s time to dust off your denim. Whether your style is a pair of retro mom jeans, Good American jeans, women’s boot cut jeans or you just need that perfect size chart for jeans, we’ve got something for you. Keep reading to find your new best jeans; you can thank us later.
Whether you rock ankle length, crop, raw hem or light, dark or distressed washes, 7 For All Mankind has a pair of jeans for you. The premium denim maker offers versatile styles that easily transition from a busy morning with kiddos to a girl's night out. Our editors love the variety of high waisted options, torn looks and eight unique styles that make this denim the perfect option for moms who want a little style with their comfy jeans.
Coming out of quarantine we're all here to admit that soft stretchy clothes just feel better than anything tight, stiff jeans. The perfect mom-on-the-go jeans, Anatomie's Kate Stretch Denim Cargo Jeans are the perfect stylish upgrade from yoga pants: they're as soft as leggings but with just enough structure to feel like a pant. And those bonus pockets are just what any parent needs. If you're going to splurge on a pair of jeans this year, wrinkle-free travel jeans with extra pockets are the way to go.
These aren't your mom's high rise jeans! Madewell's curvy styles are fashion-forward and comfy––no pleats allowed. The stretchy pants come in varying rises (we personally love the nine-inch height) to keep things in check while allowing ample room for moving. Our editors report that they keep their shape and are great for everyday wear. The best part? When you bring in a pair of old jeans (any brand!) to a Madewell shop, you get a $20 credit towards a new pair!
The brainchild of Emma Grede and Khloe Kardashian, Good American jeans are better than good—they're great jeans for mom. Styles range from good flare to good curve, but Red Tricycle editors love the good waist and good leg style. Not sure which style is the best? Head to Good American and select the model that best matches your size to see how they look on a real woman.
With tons of styles and fits, Paige jeans are a great option for moms. You can choose from maternity and petite to skinny and boyfriend and these designer duds are equally relevant for a night out as they are for the hustle of a busy day with kids. We love all the color and print options, and we know you will too.
Our readers can't get enough of the budget-friendly High-Waisted Straight Jeans and Rockstar styles from Old Navy. Opt for the Built-In Sculpt styles, which offer extra support and shape in all the areas you need most. Old Navy styles also come in Never Quit Shape Retention, which means you'll be chasing the kids all day without sagging around the waist or rear.
Universal Thread styles come in the perfect weight denim to help smooth and sculpt, one of the reasons these stylish and affordable jeans are a fave. Target has also redesigned the waistband in many styles for a better back-rise fit, so you're not pulling them up all day. With tons of options for color, fit and size, mamas are bound to find the perfect pair of jeans for them.
Mother Jeans are perfect for laidback mamas. Inspired by California summers of the '70s, styles come in tons of frayed, cutoff and looser fits with fun embroidered details. While a more relaxed style, Mother jeans are made from the highest quality denim in Los Angeles and are easily dressed up or down with the perfect sandal or bootie.
Think that wearing mom jeans means wearing stuffy styles? Think again. Measure & Made is a company that uses a patented FITLOGIC system to ensure you get the best fit and style for your body. Take a quick (less than a minute) quiz that takes your body size and shape into account, and then helps guide you to the right size for your body. There are several styles, but we especially love the skinny ankle jean.
This mid-rise straight jean from Flying Monkey is a classic fit—you can dress these up or down, whether you're dressing for a casual Friday in the office or last-minute date night with your partner. As a plus, Flying Monkey has a whole section labeled specifically "mom jeans," and there are dozens of other styles with mid- and-hi-rise waist options,
Before you panic at the word "jegging," know that these popular high-waisted jeans from American Eagle are extremely popular, especially for post-partum moms. Made with real denim with plenty of stretch for a comfy fit, they sit over an inch above the belly button, which is ideal for moms who don't want to worry about muffin tops. Plus, there are tons of different washes, and you can choose between a high, super-high or curvy-high fit.
Yes, you read that right. Spanx has jeans. And there's no jean you're going to covet more than this totally on trend distressed jean in gray. Sturdy, with real pockets, they hold it all in without feeling like you're wearing...well...Spanx.
Just Black jeans rose to popularity in Stitch Fix boxes, but you don't have to subscribe to get these super trending button-fly jeans that are high-waisted enough to keep your "extras" cinched in. Stretchy and long lasting.
The Not Your Daughters Jeans brand is known for being among the first of the "new" wave of mom jeans: trendy styles and cuts with forgiving details like higher rises and 4-way stretch. The Barbara Bootcut will quickly become your go-to jean that can go from the office to a playdate.
If you've ever considered a Pajama Jean, you're going to think you've died and gone to heaven with Liverpool's pull-on Chloe. The fabric is as soft as your favorite weekend leggings, but they don't feel like you're wearing jeggings, either.
OshKosh B'gosh is celebrating 125 years of making adorable clothes for families, and now you can snag a pair of overalls that are just like the ones you remember as a child, complete with clover design, real metal hardware and the classic patch.
Warner Bros. Consumer Products has just launched its new Wonder Woman 84 collection of fashion, beauty, accessories, and footwear, as well as toys, stationery and more for Wonder Women everywhere.These new must-have lifestyle products are inspired by Wonder Woman 1984, (WW84) the highly anticipated follow up to 2017’s record-breaking Wonder Woman. These products pay homage to the timeless DC Super Hero, with a nod to the glamorous 1980s in which the film is set.
Included in this amazing line up is Venus Williams’ fashion-forward activewear brand EleVen. The new EleVen by Venus Williams x Wonder Woman Collection offers premium athletic staples that bring out the best in fierce women who are competitive, compassionate and ready for anything life has to bring.
“Wonder Woman 1984 gives us the ideal opportunity to celebrate the glamour and energy of the 1980s inspired by the power and grace of Wonder Woman,” said Maryellen Zarakas, senior vice president of franchise management and marketing for Warner Bros. Consumer Products. “Our signature collection of products and experiences are highly-styled and wonderfully-inventive, and allow fans to tap into their own heroic, Wonder Woman inner spirit, further deepening their engagement in the brand and global community of Wonder Woman fans.”
Joining forces with some of the top brands in fashion, beauty, toys and more, and offering something for every age group, WBCP’s collection of “WW84” products include:
Adult Fashion: The “WW84” fashion collection includes collaborations with such world-renowned designers and trendsetters such as Lauren Ralph Lauren, EleVen by Venus Williams, Her Universe, Hybrid, Modern Lux, Miu Miu and more.
Jewelry: With a dazzling variety of styles, WBCP’s “WW84” jewelry collections from Swarovski, Alex Ani, RockLove, and Zales draw inspiration from Wonder Woman’s iconic logo and gear such as the lasso of truth and her new golden armor and wings.
Footwear and Accessories: “WW84”-inspired shoes from Reebok, diaper bags and accessories from Jujube,hats and masks from Love Your Melon, purses from Loungefly and more complete a heroine’s wardrobe.
Beauty: The beauty line is filled with luxurious options from Revlon, Ulta Beauty and Sillage.
Home and Stationery: A collection of tote bags notecards, posters and more from Hallmark, Silver Buffalo, Erin Condren and GB Eye celebrate Wonder Woman’s strength.
Luxury Pet Fashion and Accessories: Wonder Woman style makes the perfect gift for your four-legged furry friend.
Infant to Tween Fashion: From babies to tweens, kids of all ages can feel empowered wearing Wonder Woman inspired fashion.
Toys: Fans can relive the onscreen action of “WW84” with toys from Mattel, LEGO®, Funko, McFarlane Toys and Maxx.
Fans can also participate in the DC Wonder Woman Virtual Run. In partnership with Rugged Races, Warner Bros. Consumer Products and DC launched the DC Wonder Woman Virtual Run, allowing participants to run a 5K or 10K whenever and wherever they want, outside or even on a home treadmill. Registered participants receive an exclusive collection of Wonder Woman-branded gear, including a premium quarter-zip pullover, finisher’s medal, terry cloth wristbands, and a reusable tote bag. Runners of all ages and genders can sign up through November 1 for either 5K or 10K distances at https://dcwonderwomanrun.com. Registration is $40.00 per participant.
Wonder Woman 1984 is set to open in theaters on Oct. 2, 2020.
—Jennifer Swartvagher
All photos courtesy of Warner Bros. Consumer Products
A new apparel line has just been launched by Gerber Childrenswear to be sold exclusively at Walmart. Gerber Modern Moments offers moms a stylish and sophisticated brand that does not compromise on quality. Designed for comfort, the clothing is made with 97% organic cotton and 3% spandex.
“As an iconic brand with a deep heritage of providing the best essentials for babies, Gerber is constantly evolving to appeal to today’s consumer while providing great value,” said Donna DeBoer, Chief Merchandising Officer at Gerber Childrenswear. “We have built our apparel brand on providing parents with quality products that look, fit and feel great. Our Gerber Modern Moments line has a new color palette and modern silhouettes, all made from organic cotton.”
The line features new designs and colors, including a variety of separates that can be combined to create multiple looks at a great value.
“Our purpose is to be parents’ trusted partner on their parenting journey. We felt there was a need for a fashion-forward modern line of baby essentials from a brand parents can trust to bring high quality at an affordable price,” said Maria Montaño, President and CEO.
Gerber Modern Moments is available exclusively at Walmart stores nationwide and on Walmart.com. Prices range from $2.84 – $12.84.
