Barbie continues to change the world! Mattel has just announced the first fashion doll made from recycled ocean-bound plastic, a big benchmark for the company achieving 100% recycled, recyclable or bio-based plastic materials for all products and packaging by 2030.

Barbie Loves the Ocean is currently made up of three dolls with 90% recycled ocean-bound plastic bodies (excluding the doll head). In addition to Barbie and her pals, the lineup also includes a Beach Shack playset, beach themed playset, volleyball set and accessories also made from recycled plastic.

“This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus,” said Richard Dickson, President and Chief Operating Officer, Mattel.  

In addition to the new dolls and accessories, young viewers can catch Barbie’s new vlog, Barbie Shares How We Can All Protect the Planet on YouTube. The new episode focuses on the importance of protecting our planet and simple things kids can do that make a big impact.

photo: 4ocean

Barbie and 4ocean are also pairing up this summer! The two are launching a limited-edition 4ocean x Barbie bracelet coming in signature pink made that is made with post-consumer recycled materials and hand-assembled by artisans in Bali. When you purchase the $20 bracelet, 4ocean will contribute educational materials to educate young conservationists plus pull one pound of trash from oceans, rivers and coastlines.

You can shop the entire Barbie Loves the Ocean line at retailers nationwide and Barbie.com. Pick up your limited edition bracelet at 4ocean.com.

––Karly Wood

All photos: Courtesy of Mattel

 

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Sesame Street wants to help with efforts for Americans to return to a state of normal. In a new partnership, Sesame Workshop, the Ad Council, COVID Collaborative and CDC are coming together to create a series of public service announcements and resources to educate adults about the COVID-19 vaccines.

The PSA’s spotlight how the new vaccines are available and their power to bring about “sunny days.” They feature the Muppets, Elmo and Elmo’s dad Louie and are available in English and Spanish.

photo: Courtesy of Sesame Street Workshop

Each PSA was created in collaboration with the CDC and directs viewers to visit GetVaccineAnswers.org to access all updates related to the vaccines. Sesame Workshop is also dropping even more bilingual resources that answer questions and help explain why adults are getting vaccinated. These resource can be found at SesameWorkshop.org/caring.

Viewers can head to YouTube to check out the new spots that include:

“Getting back to the activities children and families love starts with grownups getting vaccinated. Together with the Ad Council and COVID Collaborative, and with help from the Sesame Street Muppets, we can harness the power of Sesame Workshop and the reach of the Ad Council to help adults understand why it’s important to get vaccinated, where to learn more, and how to build hope for sunnier days ahead,” said Samantha Maltin, EVP and Chief Marketing Officer, Sesame Workshop.

––Karly Wood

 

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There’s yet another reason for a Target run! Good & Gather, the bullseye retailer’s number one food and beverage-owned brand is getting a major update and it’s all about the plants.

Good & Gather Plant Based is a new line packed with everything from breakfast and snacks to dinner products that are so delicious, you’ll hardly miss the meat. Starting out, there are more than 30 items, with most coming in under $5.

photo: Target

Some of the tasty items you can expect to find include meatless patties, almond milk and Everything Seasoned Cashew Dip & Spread which are already available. Coming this fall, you’ll also be able to get your hands on salad dressings and creamers.

Rick Gomez, executive vice president and chief food and beverage officer, Target, “Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer. Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”

You can head to your local Target or target.com to start shopping the Good & Gather Plant Based line now.

––Karly Wood

 

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Calling all grads! Krispy Kreme is bringing back its sweetest deal yet: the Graduate Dozen.

From May 10-16, anyone can purchase the graduate dozen via the Krispy Kreme app, website, drive-through or in-store. Even better, seniors can grab the dozen for free on May 13 just by wearing “Class of 2021” graduation gear!

Dave Skena, Chief Marketing Officer for Krispy Kreme, “It’s been a tough year for this year’s graduates, marked by virtual learning, canceled sports, limited school activities, altered or eliminated proms and non-traditional graduation ceremonies. But the class of 2021 persevered through it all. We admire them, we’re proud of them and we want to celebrate all of them by giving them a special Graduate Dozen completely free at their local Krispy Kreme.”

The 2021 Graduate Dozen includes an assortment of classic varieties: Chocolate Iced Kreme Filled, Strawberry Iced Kreme Filled, Cake Batter Filled, Original Glazed White Iced and Yellow Iced Original Glazed Doughnuts. 

The limited time deal is only available May 10-16 at participating shops.

—Karly Wood

Featured photo: Krispy Kreme

 

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Parenting a pet is a lot of work, but new data shows that furry friends make life better. A survey of over 2,000 U.S. pet parents revealed that four-legged companions are calming, improve moods and “nourish the soul.”

A study conducted by OnePoll in conjunction with Fuzzy—The Pet Parent Company, found that pets are significantly improving their parents’ lives. Seventy-nine percent of pet owners said they wouldn’t be as happy as they are now without their pet, 76 percent said that having a pet nourishes their soul and a whopping 82 percent said having a pet in the house provides a sense of calmness throughout the home.

 

Just like parents of human children, pet moms and dads have their fair share of concerns. Almost half (44 percent) worried about becoming parents for the first time and over half (54 percent) didn’t expect to spend so much money on their canine or feline companion.

“Pet parents are often surprised by the unexpected costs and time required to be a good pet parent. From medical bills to toys for playtime it’s a full-time responsibility. Having a pet by your side, however, is worth the cost” says Dr. Cherice Roth, Chief Veterinary Officer for Fuzzy.

Survey respondents certainly seem to agree that it’s worth the cost. And even as the pandemic brought many unwelcome changes to the world, 69 percent said they used the time to bond with their pet more than ever before. Turns out your fur baby might be even more essential than you think!

—Sarah Shebek

Video courtesy of Fuzzy and OnePoll/Feature photo: Annenberg PetSpace

 

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In a dream world, you’d get paid to be a mom. And if you did, new data from Salary.com finds that you’d be making a fair market salary of $184,820, based on an average of 106 (!) hours of work a week. Of course, that doesn’t take hazard pay or retirement into account.

Those hours worked are up from 96.5 hours a week pre-pandemic and 75% of moms report putting in even more time––117 hours a week to be exact. With the additional burden of schooling and working at home, the most time-consuming and expanded roles reported were Chief Financial Officer (CFO) and Chief Operating Officer (the role that makes sure everyone else is following the plan).

For the past two decades, Salary.com has surveyed tens of thousands of stay-at-home moms and working moms to determine the value of the job if it was paid fairly. Moms report their work profile across 20+ roles that make up the most time-consuming tasks from chauffeur, to CFO, to cook and more. Salary.com analyzes the hours spent and assigns an hourly wage rate to each role.

“In a year like no other, moms went to extraordinary lengths to keep things together on the home front, working, on average, 15.1 hours per day, seven days a week,” said Mary Crogan, Vice President of Marketing at Salary.com. “That’s an incredible workload, and one that encompasses everything from C-level responsibilities, to help desk manager, to teacher. It’s fitting that their salary value continues to rise, nearing the upper echelons of Corporate America.”

Of course, mom life doesn’t actually bring in a paycheck because no amount of money could compensate when the work you do is invaluable. But the next time someone downplays your role in the household, just remember you can tie a dollar amount to your hard work—and there’s data to prove it.

—Sarah Shebek

Image courtesy of Salary.com

 

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Gerber is looking for a new spokesbaby—and that’s not all! This year the beloved brand is adding an extra bonus for the winner. Along with the spokesbaby honor, the top pic pick will also become the Chief Growing Officer.

What exactly is a Chief Growing Officer? According to Gerber, the CGO will “Steer—whether by crawling, wobbling, walking, or running—Gerber’s Executive Committee with big kid decisions, eat tasty and nutritious baby food products, act as the adorable face of the company, and appear on Gerber’s social media channels and marketing campaigns throughout the year.”

photo courtesy of Gerber

Mohini JoshiGerber Vice President of Marketing, said in a press release, “As part of our mantra to do anything for baby, each year we strive to make Photo Search bigger and better. In honor of the program’s 11-year anniversary, we’re excited to give Gerber families something new and exciting.” Joshi added, “Our Chief Growing Officer’s adorable roles and responsibilities are sure to make Gerber’s 2021 Photo Search a year like NO other and provide executive leadership new inspiration to help babies thrive.”

To apply for the 2021 Photo Search and CGO position, submit your 0 to 48-month-old’s pic to Gerber through the brand’s submission portal from Apr. 27 to May 17!

—Erica Loop

Featured photo: Tatiana Syrikova via Pexels

 

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Your kiddo’s fave snack cracker is getting a very grown-up upgrade. Goldfish recently teamed up with Frank’s RedHot for a spectacularly spicy can’t-miss collab!

Forget about nabbing your tot’s leftover Goldfish after they leave a teeny tiny pile left on their snack-time plate. Now there’s a version that’s made just for you.

photo courtesy of Pepperidge Farms

The classic snack and the beloved hot sauce brand are now one! Even though you may know Frank’s RedHot as the condiment you slather over chicken wings or dip everything from celery sticks to bread sticks in, the vinegar-y, cayenne-spiked sauce is now amping up the already unforgettable flavor of the fish-shaped crackers.

Janda Lukin, Chief Marketing Officer, Campbell Snacks, said in a press release, “We learned that adults are big fans of Goldfish and it’s an appetite we’ve never fully satisfied.” Lukin continued, “‘Hot’ is the #1 most requested Goldfish flavor across social, so we wanted to bring the heat with an unexpected partnership between Goldfish and Frank’s that fans will love.”

Jill Pratt, Chief Marketing Excellence Officer, for McCormick, added, “At Frank’s we are always looking for new ways for our fans to enjoy our hot sauce. This limited-edition Goldfish flavor brings a spicy bite to a nostalgic everyday snack. We hope that consumers enjoy this partnership between our two iconic brands for a fun experience that is sure to wake up your taste buds.”

Goldfish Frank’s RedHot crackers are available for a limited time starting this May! Look for the spicy snacks at retailers nationwide for a suggested retail price of $2.49 per 6.6 ounce bag.

—Erica Loop

 

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You’re used to the big red bullseye retailer’s partnerships with clothing designers and interior designers. Now the beloved brand is teaming up with a plant enthusiast/interior stylist, Hilton Carter!

Get ready to green your home with Hilton Carter for Target, starting May 14. The limited-edition line includes 65 products, featuring both live and faux plants along with accessories.

Jill Sando, executive vice president and chief merchandising officer, Target, said in a press release, “As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Searches for plants on Target.com have increased by more than 300% over the last year – a clear indicator that guests want to bring some of the outdoors inside to brighten up their space.”

Interior stylist and line creator Hilton Carter added, “This collection of greenery and accessories was designed with the intention to inspire all—from the novice plant parent to the green thumb expert—and help everyone introduce a little more greenery into their space.”

Find Hilton Carter for Target (prices range from $5 to $130) in Target stores and at Target.com.

—Erica Loop

Photos courtesy of Target

 

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The Academy Awards are always a thrill, but this year it was even more exciting. During the show, musical nerds finally got what we’ve all been waiting for: the first teaser trailer of the revamped West Side Story.

Directed by Steven Spielberg, the rebooted film appears to stay true to the classic in imagery, music and story set in 1957 amidst rival gangs. Keep scrolling to see for yourself!

 

So who makes up the Jets and the Sharks? The new film includes plenty of up and comers like Ansel Elgort (Tony), Rachel Zegler (María), Ariana DeBose (Anita), David Alvarez (Bernardo), Mike Faist (Riff), Josh Andrés Rivera (Chino), Ana Isabelle (Rosalía), Corey Stoll (Lieutenant Schrank), Brian d’Arcy James (Officer Krupke) and Rita Moreno––who appeared in the OG West Side Story.

While the trailer likely got you amped up to belt out the chorus of “I Feel Pretty” and “America” alongside the cast, you’ll have to wait a little longer. West Side Story will release on Dec. 10, 2021.

––Karly Wood

Feature photo: Walt Disney Company

 

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