Target’s Good & Gather Expands with New Plant-Based Line

by Karly WoodMay 13, 2021

There’s yet another reason for a Target run! Good & Gather, the bullseye retailer’s number one food and beverage-owned brand is getting a major update and it’s all about the plants.

Good & Gather Plant Based is a new line packed with everything from breakfast and snacks to dinner products that are so delicious, you’ll hardly miss the meat. Starting out, there are more than 30 items, with most coming in under $5.

photo: Target

Some of the tasty items you can expect to find include meatless patties, almond milk and Everything Seasoned Cashew Dip & Spread which are already available. Coming this fall, you’ll also be able to get your hands on salad dressings and creamers.

Rick Gomez, executive vice president and chief food and beverage officer, Target, “Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer. Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”

You can head to your local Target or target.com to start shopping the Good & Gather Plant Based line now.

––Karly Wood

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Target’s New Pride Collection Is Bigger & Better Than Ever

by Sarah ShebekMay 12, 2021

You’ll find rainbows and inclusivity for days in the new Target Pride collection! This year the massively popular retailer has launched the broadest product assortment ever (150 products) to celebrate Pride in style.

Whether you’re looking for matching family t-shirts, a rainbow cat house, or a fun pool float, you’ll be tempted to buy multiple pieces from this colorful new collection. Most items are $20 or less, so they’re inclusive in the price department, too.

This year’s collection is available in every store nationwide and online starting now through the end of June. Target aims to make it easy to celebrate Pride however you choose this year, or simply show solidarity with your loved ones.

Target is also marking 10 years of collaborating with GLSEN, an organization leading the movement in creating affirming, accessible and anti-racist spaces for LGBTQIA+ students. Today, GLSEN’s national network is more than 1.5 million strong, with students, families, educators, and education advocates working to create safe schools.

Head to your local Target or shop target.com now for this limited-edition collection.

—Sarah Shebek

All photos: Courtesy of Target

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Target’s New Line Will Make You Totally Wet Your Plants

by Erica LoopApril 27, 2021

You’re used to the big red bullseye retailer’s partnerships with clothing designers and interior designers. Now the beloved brand is teaming up with a plant enthusiast/interior stylist, Hilton Carter!

Get ready to green your home with Hilton Carter for Target, starting May 14. The limited-edition line includes 65 products, featuring both live and faux plants along with accessories.

Jill Sando, executive vice president and chief merchandising officer, Target, said in a press release, “As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Searches for plants on Target.com have increased by more than 300% over the last year – a clear indicator that guests want to bring some of the outdoors inside to brighten up their space.”

Interior stylist and line creator Hilton Carter added, “This collection of greenery and accessories was designed with the intention to inspire all—from the novice plant parent to the green thumb expert—and help everyone introduce a little more greenery into their space.”

Find Hilton Carter for Target (prices range from $5 to $130) in Target stores and at Target.com.

—Erica Loop

Photos courtesy of Target

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Harry Potter New York Flagship Store Will Finally Open This Summer

by Erica LoopApril 24, 2021

The Wizarding World is coming to the Big Apple! The Harry Potter New York flagship store is opening Jun. 3—and this is a must-visit destination for Wizards and muggles alike.

The 21,000 square foot store will feature 15 different themed areas, all based on one magical aspect of the Wizarding World. With three floors of magical merch and interactive experiences, this new retail adventure houses an impressively awesome collection of Harry Potter and Fantastic Beasts-themed products.

To enter the store you’ll need to pass under an oversized 220-pound model of Fawkes the Phoenix. Along with this super-structure, you’ll find plenty of Instagram-worthy pic opportunities.

If your fam is into all things tech, download the Harry Potter Fan Club app to find interactive store adventures throughout the flagship retailer.

The new store also features two multiplayer virtual reality experiences, giving your kiddos the chance to interact with the Wizarding World in an imaginative way. The “Chaos at Hogwarts” and “Wizards Take Flight” VR adventures include magical creatures, broom-filled battles and so much more.

Along with the interactive experiences, you can also shop, shop and shop some more at this Potter-themed store. Not only can you pick up plenty of Potter products, you can also gift the Wizarding World fan with the ultimate present from the Personalization Area.

Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail, said in a press release, “The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city. With over 1,000 Wizarding World props on display (including some authentic items which featured in the movies), the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”

The Harry Potter New York flagship store opens Jun. 3 next to the historic Flatiron building at 935 Broadway.

—Erica Loop

Photos courtesy of Harry Potter New York

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Target’s Reimagined Pillowfort Line Is Everything Your Kiddo’s Room Needs

by Erica LoopApril 20, 2021

Pillowfort is turning five! In honor of the beloved Target brand’s big bday, the big red bullseye retailer is introducing new products to the existing kids collection.

Way back in 2016 Target launched Pillowfort—much to the joy of parents everywhere. Fast-forward five years and the kids’ brand is just as popular, if not more.

photo courtesy of Target

The affordable awesomeness of Pillowfort includes a major mix of kid-friendly pieces that will grow with your children. From home decor and bedding to storage and more, Pillowfort includes everything the littles need. As a bonus, the line starts at $6!

The reimagined collection features 200+ pieces. In celebration of the new addtions to the Pillowfort brand, Target Home Style Expert, Emily Henderson, shared her fave product picks, including the Pillowfort Pom Canopy ($40), Osa Kid’s Bookcase Pillowfort ($90), Pillowfort Rattan Bedside Table ($80), Pillowfort Round Plush Pillow ($15), and Pillowfort Space Cotton Comforter Set ($35).

Find Henderson’s picks and the rest of the re-imagined Pillowfort line in Target stores and online at Target.com.

—Erica Loop

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Your Fave Grove Co. Products Are Coming to a Target Near You

by Erica LoopApril 13, 2021

Make every day Earth Day with Grove Co.’s eco-friendly, plastic-free cleaning essentials! The Earth-conscious brand recently announced the release of an exclusive new scent—and how you can now shop the line at Target!

The Citron and White Rose scent will be available at the big red bullseye retailer to finally buy in store, bypassing the brand’s website and membership option. You’ll be able to shop the plastic-free products online starting and in stores starting Apr. 18, 2021.

The new collection includes refillable cleaning concentrates to use on an awesome array of household surfaces, a refillable hydrating hand and high-performance dish soap, and dishwasher pods. The dishwasher pods are made with a 91 percent derived plant-based formula and are free of synthetic fragrances or colors.

To learn more about Grove Co. or view the entire plastic-free product line, visit the brand’s website here.

—Erica Loop

Photos courtesy of Grove Co.

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Churro Cookies Are Real & ALDI Will Have Them Next Month

by Erica LoopMarch 29, 2021

What’s new from ALDI this spring? If you’ve had your fill of chocolate and marshmallow Easter candy, you’re in luck. ALDI has your sweet tooth covered—with two different churro options!

The sweet, cinnamon-y goodness of the churro is beyond compare. Not only will ALDI soon have churros you can heat and eat at home, the fave retailer will also sell a churro creme cookie sandwich.

Casa Mamita Churros make their ALDO debut on Apr. 28. Described by the manufacturer as “Crispy pastry bites,” this sweet selection comes with 20 bite-sized pieces and a cinnamon sugar packet to add as a toasty topping. The eight-ounce box of 20 will sell for $3.29.

As if churro bites weren’t enough, you can also find Benton’s Churro Sandwich Creme Cookies in ALDI stores, also starting Apr. 28. These creamy cookies may look just like other golden sandwich cookies—but they taste like the sweet cinnamon soaked goodies. Score a pack of Benton’s churro cookie treats for $1.95.

—Erica Loop

Photos courtesy of ALDI

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This Peeps & Build-A-Bear Collab Is the Sweetest Team-Up Ever

by Erica LoopMarch 26, 2021

Beloved brand Peeps is teaming up with Build-A-Bear for a sweet spring-time collab. The Peeps and Build-A-Bear pairing includes a new collection of cuddly blush Bunnies and themed accessories for your kiddo’s favorite furry friend.

Peeps Build-A-Bear Bunnies feature four different color options: pink, blue (currently out of stock), yellow, and rainbow ($24). Along with the Bunnies, you can also nab lots of accessories like a Peeps reversible bandana, Peeps branded PJ set, t-shirt, or Chick wrist accessory for your child’s best bear friend.

photo courtesy of PR Newswire/Peeps and Build-A-Bear

Jennifer Kretchmar, Chief Digital & Merchandising Officer at Build-A-Bear, said in a press release, “Just in time for Spring, we’re thrilled to be bringing the sweetness of Peeps to the Build-A-Bear Workshop.” Kretchmar continued, “Peeps fans are sure to love this instantly recognizable collection, from the signature bunny ears to the eye-catching Spring colors! What could be better than cuddling this furry friend not only at Easter, but all year long!”

Your child can build their own bunny in Build-A-Bear Workshop stores nationwide or online. If your child can’t wait for their Bunny, but wants to build their Easter friend online, try the retailer’s new Buy Online, Pickup In-Store or curbside options. You can also choose doorstep delivery via Shipt.

—Erica Loop

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IKEA Has a Build-Your-Own Chocolate Bunny, No Wrench Required

by Erica LoopMarch 18, 2021

Get ready for an afternoon of IKEA assembly fun—no tiny hexagonal wrench needed! The Swedish furniture and home goods retailer has a self-assembly chocolate bunny just in time for Easter.

Like just about everything else at IKEA, the VÅRKÄNSLA milk chocolate bunny is an assembly-required item. While you might not need to spend the afternoon figuring out what that sweet little stick man in the 10-page illustrated instruction manual is doing with wooden pegs, a hammer and a hexagonal wrench, the bunny isn’t a buy and eat treat.

Photo: IKEA

Your kiddo will get more than just an Easter basket goody with the VÅRKÄNSLA. Instead of just a sweet treat, they’ll also get a fun-filled holiday activity too. The self-assembly bunny comes in three parts to puzzle together!

Not only is the make-your-own bunny awesomely adorable, it’s a tasty addition to your fam’s Easter candy stash. The VÅRKÄNSLA bunny is made from at least 30 percent UTZ certified cocoa. UTZ certified cocoa is harvested and produced in a way that, “Ensures sustainable farming standards and good conditions for workers.”

Nab your very own self-assembly chocolate bunny in IKEA stores across the country for $4.99.

—Erica Loop

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Get Artsy with Target’s New Craft Line

by Erica LoopMarch 15, 2021

Your creative kiddo is about to get a Target-tastic treat! The big red bullseye retailer recently launched Mondo Llama—a new line of nearly 400 colorful arts and crafts items.

Mondo Llama includes everything your pint-sized Picasso needs to make their own mini masterpieces. The crafting line includes paint sets, canvases, drawings kits and more.

Even though your littles will love this line, Mondo Llama isn’t just for kids. Adults can get in on the crafting action too! Julie Guggemos, senior vice president and chief design officer for Target, said in a press release, “Mondo Llama is about joy and creativity for all. After extensive guest research, we co-created a new brand with our guests that meets their arts and crafting needs at an incredible value.”

Guggemos continued, “More guests are looking for creative ways to have fun, and Mondo Llama encourages families to create, experiment and spend time together. It’s the perfect addition to our portfolio of owned brands.”

As if this crafty line wasn’t imaginative enough, Target commissioned a diverse group of artists from around the globe to design more than 70 original artworks featured on the new brand’s packaging. The artists all use Mondo Llama products to make these colorful creations.

Find Mondo Llama products in Target stores and online at Target.com. Prices start at just $1.25 for a pack of crayons, $1.75 for paint and cap out at $70 for a wooden easel.

—Erica Loop

Photos: Courtesy of Target

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